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Performance by Ad Report

The Performance by Ad report shows you a wide range of data related to the ads promoted by your partners.

Manage the report

  1. From the left navigation bar, select Reports → More Reports.

  2. Under More Reports, select Performance as the filter next to the search bar.

  3. Select Performance by Ad.

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  4. Below Performance by Ad, you can filter for the data you want to view. Select search-solid.svg [Search] when you have the filters in place that you want.

    • View the Filter reference table below for more information.

    • You can use the icons at the top-right of the page to icon-pinLeft.svg pin, icon-email__vdf9ae08.svg schedule, icon-download.svg download (in PDF, Excel, or CSV format), or icon-ftp.svg export the report (via API).

Access the report data

You can view the report data as a trend graph or table and compare certain metrics.

The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.

  1. Select the angle-down-solid.svg [Drop-down menu] in the upper-right corner, then, choose a specific metric.

  2. Alternate between the line, bar, and treemap views by selecting the view icon.

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Filter reference

Filter

Description

Date Range

Filter data by when it was created. You can also compare two periods of time against each other.

You can pull a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting square-regular.svg [Unchecked box] compare to {Previous year}.

If you want to pull more than 366 days of data, you will need to create multiple reports.

Network

Filter by data source.

Ad Status

Choose if you want to view active, expired, or pending ads, or a combination of all three.

Partner

Select which partners for which you want to view data.

Ad Id

Enter the Ad Id for which you want to view data.

Ad Type

Filter data by one or all of the types of ads.

Group

Filter data by partner groups.

Currency

Set the currency in which you want to view report data. impact.com will convert the amounts to your selected currency.

Show: Add data from a large selection of choices. These data points will get added to the table report under the graph after you select search-solid.svg [Search].

Data points explained

Data point

Description

Payable Clicks

The number of unique clicks tracked, including clicks processed via CPCv2.

Select the amount under Payable Clicks (CPCv2) to access the Payable Clicks Data report.

Ad Version

The number of ad revisions since uploading the ad.

Actions - Event Type

The number of conversions generated for this event type.

Action Cost - Event Type

The total cost associated with driving the conversions for this event type.

Gross Actions

The total number of actions (including Reversed Actions).

Gross Actions - Event Type

The total number of actions (including Reversed Actions) by event type.

Gross Action Cost

The total cost of Locked and Open-Ended Actions plus Reversed Action Cost.

Gross Action Costs - Event Type

The total cost of Locked and Open-Ended Actions plus Reversed Action Cost by event type.

Network

A third-party network that won actions during the period specified for this report.

Cost per Action (CPA)

Total Cost of Actions divided by number of actions.

Cost per Action (CPA) - Event Type

Total Cost of Actions divided by number of actions by event type.

Imported Cost

The Cost of Actions imported from third-party tracking systems.

Click Through Rate

The number of Clicks divided by the total number of Impressions.

Conversion Rate

The number of actions divided by the total number of clicks across your programe.

Conversion Rate - Event Type

The number of actions divided by the total number of clicks for this event type.

Return on Ad Spend (ROAS)

This number represents Revenue divided by Total Cost.

Return on Ad Spend (ROAS) - Event Type

This number represents Revenue divided by Total Cost by event type.

Return on Investment (ROI)

This number represents Revenue divided by Total Business Cost.

Return on Investment (ROI) - Event Type

This number represents Revenue divided by Total Business Cost by event type.

Average Order Value (AOV)

The total revenue of sale actions divided by the number of sale actions.

Average Order Value (AOV) - Event Type

The total revenue of sale actions divided by the number of sale actions by event type.

Margin

This number represents Revenue minus Goods Cost.

Margin - Event Type

This number represents Revenue minus Goods Cost by event type.

Total Business Cost

The total Cost of Goods plus Total Cost.

Total Business Cost - Event Type

The total Cost of Goods plus Total Cost by event type.

Discount

The discounted amount captured at conversion.

Client Cost

Client Cost charged by an Agency plus Total Cost.

Discount Rate

The percentage discount calculated as Discount divided by Revenue.

Discount Rate - Event Type

The percentage discount calculated as Discount divided by Revenue by event type.

Item Count

The number of products in the basket captured at conversion.

Goods Cost

The total cost of products in the basket captured at conversion.

Goods Cost - Event Type

The total cost of products in the basket captured at conversion by event type.

Revenue - Event Type

The total revenue per by event type.

Reversed Revenue

The total revenue of Reversed Actions.

Reversed Revenue - Event Type

The total revenue of Reversed Actions by event type.

Reversed Actions

The number of conversions that have been reversed across your program.

Reversed Actions - Event Type

The number of conversions that have been reversed by event type.

Reversed Action Cost

The total Action Cost of Reversed Actions.

Reversed Action Cost - Event Type

The total Action Cost of Reversed Actions by event type.

Reversal Rate

The number of reversals divided by the number of Total Actions.

Reversal Rate - Event Type

The number of reversals divided by the number of Total Actions by event type.

Raw Impressions

The total number of times the ad was displayed on a user's screen.

Raw Clicks

The total number of clicks tracked.

Open-Ended Actions

The total number of pending actions.

Open-Ended Actions - Event Type

The total number of pending actions by event type.

Confirmed Actions

The total number of approved actions.

Confirmed Actions - Event Type

The total number of approved actions by event type.

Gross Revenue

The total processing and locked Revenue plus Reversed Revenue.

Gross Revenue - Event Type

The total processing and locked Revenue plus Reversed Revenue by event type.

Answered Calls

The number of tracked phone calls with a CallStatus of ANSWERED.

Report data column reference

Column

Description

Ad Name

The name of the ad on which the data is based.

Ad ID

The unique identifier of the ad on which the data is based.

Ad Type

The category of ad (E.g., Banner, Online Tracking Link, Promo Code).

Landing Page

The URL to which the ad directs.

Partners

The total number of partners running this ad.

Impressions

The number of audience members that viewed content.

Clicks

The total number of link clicks that took the partners' audience from the ad to your landing page.

Actions

The total number of conversions (sales, app installs, etc.) tracked for a particular ad. This number excludes any reversed conversions.

Revenue

This is the total amount of sales partners have generated for you from conversions for a particular ad.

Action Cost

The amount of compensation paid to partners associated with a specific ad for driving the traffic that resulted in conversions.

Click Cost

The aggregated value of the amount due to partners for driving clicks.

Other Cost

Additional costs associated with performance bonuses, make-good payments, and placement fees.

Total Cost

The total amount paid out for this ad over the selected period, i.e., the sum of your Action Cost, Click Cost, and Other Cost.

CPC

The Cost Per Click. The total cost divided by the total number of clicks.

Start Date

The day this ad started being used.

End Date

The expiration date for this ad.

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