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Performance by Contract Report

The Performance by Contract report shows you a wide range of tracking data broken down according to each contract. KPIs, like actions, clicks, and more, can all be found here.

Manage the report

  1. From the left navigation bar, select ReportsMore Reports.

  2. Under More Reports, select Performance as the filter next to the search bar.

  3. Select Performance by Contract.

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  4. Below Performance by Contract, you can filter for the data you want to view. Select search-solid.svg [Search] when you have the filters in place that you want.

    • View the Filter reference table below for more information.

    • You can use the icons at the top-right of the page to icon-pinLeft.svg pin, icon-email__vdf9ae08.svg schedule, icon-download.svg download (in PDF, Excel, or CSV format), or export the report icon-ftp.svg (via API).

Access the report data

You can view the report data as a trend graph or table and compare certain metrics.

The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.

  1. Select the angle-down-solid.svg [Drop-down menu] in the upper-right corner, then, choose a specific metric.

  2. Alternate between the line, bar, and treemap views by selecting the view icon.

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Filter reference

Filter

Description

Date Range

You can pull a maximum of 366 days of data.

Network

Filter by data source.

Group

Filter data by partner groups.

Currency

Set the currency in which you want to view report data. impact.com will convert the amounts to your selected currency.

Show

Add data from a large selection of choices. These data points will get added to the table report under the graph after you select search-solid.svg [Search].

Data points explained

Data point

Description

Payable Clicks

The number of unique clicks tracked.

Ad Version

The number of ad revisions since uploading the ad.

Action Cost - Event Type

The total cost associated with driving the conversions for this event type.

Gross Actions

The total number of actions (including Reversed Actions).

Gross Actions - Event Type

The total number of actions (including Reversed Actions) by event type.

Gross Action Cost

The total cost of Locked and Open-Ended Actions plus Reversed Action Cost.

Gross Action Costs - Event Type

The total cost of Locked and Open-Ended Actions plus Reversed Action Cost by event type.

Network

A third-party network that won actions during the period specified for this report.

Cost per Action (CPA)

Total Cost of Actions divided by number of actions.

Cost per Action (CPA) - Event Type

Total Cost of Actions divided by number of actions by event type.

Imported Cost

The Cost of Actions imported from third-party tracking systems.

Click Through Rate

The number of Clicks divided by the total number of Impressions.

Conversion Rate

The number of actions divided by the total number of clicks across your programe.

Conversion Rate - Event Type

The number of actions divided by the total number of clicks for this event type.

Return on Ad Spend (ROAS)

This number represents Revenue divided by Total Cost.

Return on Ad Spend (ROAS) - Event Type

This number represents Revenue divided by Total Cost by event type.

Return on Investment (ROI)

This number represents Revenue divided by Total Business Cost.

Return on Investment (ROI) - Event Type

This number represents Revenue divided by Total Business Cost by event type.

Average Order Value (AOV)

The total revenue of sale actions divided by the number of sale actions.

Average Order Value (AOV) - Event Type

The total revenue of sale actions divided by the number of sale actions by event type.

Margin

This number represents Revenue minus Goods Cost.

Margin - Event Type

This number represents Revenue minus Goods Cost by event type.

Total Business Cost

The total Cost of Goods plus Total Cost.

Total Business Cost - Event Type

The total Cost of Goods plus Total Cost by event type.

Discount

The discounted amount captured at conversion.

Client Cost

Client Cost charged by an Agency plus Total Cost.

Discount Rate

The percentage discount calculated as Discount divided by Revenue.

Discount Rate - Event Type

The percentage discount calculated as Discount divided by Revenue by event type.

Item Count

The number of products in the basket captured at conversion.

Goods Cost

The total cost of products in the basket captured at conversion.

Goods Cost - Event Type

The total cost of products in the basket captured at conversion by event type.

Revenue - Event Type

The total revenue per by event type.

Reversed Revenue

The total revenue of Reversed Actions.

Reversed Revenue - Event Type

The total revenue of Reversed Actions by event type.

Reversed Actions

The number of conversions that have been reversed across your program.

Reversed Actions - Event Type

The number of conversions that have been reversed by event type.

Reversed Action Cost

The total Action Cost of Reversed Actions.

Reversed Action Cost - Event Type

The total Action Cost of Reversed Actions by event type.

Reversal Rate

The number of reversals divided by the number of Total Actions.

Reversal Rate - Event Type

The number of reversals divided by the number of Total Actions by event type.

Raw Impressions

The total number of times the ad was displayed on a user's screen.

Raw Clicks

The total number of clicks tracked.

Open-Ended Actions

The total number of pending actions.

Open-Ended Actions - Event Type

The total number of pending actions by event type.

Confirmed Actions

The total number of approved actions.

Confirmed Actions - Event Type

The total number of approved actions by event type.

Gross Revenue

The total processing and locked Revenue plus Reversed Revenue.

Gross Revenue - Event Type

The total processing and locked Revenue plus Reversed Revenue by event type.

Answered Calls

The number of tracked phone calls with a CallStatus of ANSWERED.

Report data column reference

Column

Description

Contracts

The governing contract that has driven the performance data for that row.

Partners

The number of partners that have agreed to the contract for that row.

Impressions

The number of audience members that viewed content.

Clicks

The total number of link clicks that took the partners' audience to your landing page.

Actions

The total number of conversions (sales, app installs, etc.) tracked for a particular contract. This number excludes any reversed conversions.

Revenue

The total revenue of all driven actions for this contract within the date range.

Action Cost

The amount of compensation paid to partners associated with a specific contract for driving the traffic that resulted in conversions.

Click Cost

The aggregated value of the amount due to partners for driving clicks.

Other Cost

Additional costs associated with performance bonuses, make-good payments, and placement fees.

Total Cost

The total amount paid out for this contract over the selected period, i.e., the sum of your Action Cost, Click Cost, and Other Cost.

CPC

The Cost Per Click. The total cost divided by the total number of clicks.

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