Performance by Day by Customer Status Report

Published on: Fri, 23 Jun, 2023 at 3:15 AM | Updated on: Wed, 23 Aug, 2023 at 9:22 AM

The Performance by Day by Customer Status report is the product of combining the Performance by Day and New vs. Return Customer Report report. With this report, you can see the day-to-day action performance breakdown, separated by how you define customer status and have that status reported back to impact.com.

Learn how to find out what your customer status mapping codes are.

Manage the report

You can schedule or save any reports you create here by using the buttons in the top-right corner of the screen.

From the left navigation menu, select Reports → More Reports.
In the Name field, enter "Performance by Day by Customer Status," then select [Search].
Under the filters, in the Name column, select Performance by Day by Customer Status.
Select the filters you want to use, then select [Search].
- See the Filter reference table below for more information on the filters.
View the report.
- See the Report table reference table below for more information on the report's table columns.

Filter reference

Filter

Description

Date Range

Filter for a specific date range of data.

Network

Select the Network (aka Media Source) from which that data will be sourced.

Networks are part of the Optimize Product Suite, and may not be available for some brands, depending on your account level. To learn more about Optimize, reach out to your CSM (or create a support ticket).

Partner

Pick the partner(s) for whom you want to see driven action data.

Action Tracker

Set the event type (formerly, action tracker) for which you want to see tracked action data.

Currency

Select the currency in which you want to see your revenue data.

Show

Add additional data point columns from a selection of choices.

Data points explained

Data point	Description
Payable Clicks	The number of unique clicks tracked.
Gross Actions	The total number of actions (including Reversed Actions).
Gross Action Cost	The total cost of Locked and Open-Ended Actions plus Reversed Action Cost.
Partner Value 1	This is a custom tracking value that you can set for partners.
Partner Value 2	This is a custom tracking value that you can set for partners.
Partner Value 3	This is a custom tracking value that you can set for partners.
Company URL	The URL of the partner, if one exists.
Media Type	The type of partner, if identified.
Partner Id	A unique partner identifier, assigned by impact.com.
Network	A third-party network that won actions during the period specified for this report.
Cost per Action	Total Cost of Actions divided by number of actions.
Imported Cost	The Cost of Actions imported from third-party tracking systems.
Date Joined	The date the partner joined your program.
Click Through Rate	The number of Clicks divided by the total number of Impressions.
Conversion Ratio	The number of actions divided by the total number of clicks.
Relationship Type	The column shows if this is a Direct partner or not. The column will be empty if the partner is not a direct partner.
Return on Ad Spend	This number represents Revenue divided by Total Cost.
Return on Investment	This number represents Revenue divided by Total Business Cost.
Average Order Value	The total revenue of sale actions divided by the number of sale actions.
Margin	This number represents Revenue minus Goods Cost.
Total Business Cost	The total Cost of Goods plus Total Cost.
Discount	The discounted amount captured at conversion.
Client Cost	Client Cost charged by an Agency plus Total Cost.
Discount Rate	The percentage discount calculated as Discount divided by Revenue.
Item Count	The number of products in the basket captured at conversion.
Goods Cost	The total cost of products in the basket captured at conversion.
Reversed Actions	The number of actions that have been reversed.
Reversed Revenue	The total revenue of Reversed Actions.
Reversed Action Cost	The total Action Cost of Reversed Actions.
Reversal Rate	The number of reversals divided by the number of Total Actions.
Raw Impressions	The total number of impressions tracked.
Raw Clicks	The total number of clicks tracked.
Open-Ended Actions	The total number of pending actions.
Confirmed Actions	The total number of approved actions.
Gross Revenue	The total processing and locked Revenue plus Reversed Revenue.
Country	The Country in which this partner is based.
State	The State in which this partner is based.

Report table reference

Table column	Description
Date	A specific date. All data for a particular row was generated on this date.
Customer Status	The type of customer (e.g., existing) that generated data for that row. Learn how to find out what your customer status mapping codes are.
Actions	The total number of conversions (sales, app installs, etc.) tracked for a particular day by a given type of customer. This number excludes any reversed conversions.
Revenue	Total revenue generated on a particular day from a given type of customer.

Manage the report

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