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Performance by Sub ID and Shared ID for Partners

The Performance by Sub ID and Shared ID report shows you a wide range of tracking data broken down by parameters that you've appended to your tracking links. tracking URLs. KPIs, like actions, clicks, and more, can all be found here.

Manage the report

  1. From the top of the partner screen, navigate to the tabs menu and select the angle-down-solid.svg [Drop-down menu]All Reports.

  2. Under Performance, select Performance by Sub ID and Shared ID.

    • You can also pin the report to the Reports angle-down-solid.svg [Drop-down menu] by selecting Add to Reports Dropdown in the Actions column.

  3. Below Performance by Sub ID and Shared ID, you can filter for the data you want to view. Select search-solid.svg [Search] when you have the filters in place that you want.

    • View the Filter reference table below for more information.

    • You can use the icons at the top-right of the page to icon-emailNEW.svg schedule, icon-downloadNEW.svg download (in PDF, Excel, or CSV format), or export the report icon-ftpNEW.svg(via API).

Access the report data

You can view the report data as a trend graph or table and compare certain metrics.

The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.

  1. Select the angle-down-solid.svg [Drop-down menu] in the upper-right corner, then, choose a specific metric.

  2. Alternate between the line, bar, and treemap views by selecting the view icon.

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Filter reference

Filter

Description

Date Range

Filter data by when it was created. You can also compare two periods of time against each other.

You can pull a maximum of 32 days of data. However, you can still perform Year-over-Year reporting by selecting square-regular.svg [Unchecked box] compare to {Previous year}.

Program

Select the specific program(s) for which you want to see performance data.

SubId 1-3

Filter performance data by a SubId parameter.

If you want to filter according to empty sub Ids, enter (blank) in the search field.

Learn more about Sub IDs.

Shared Id

Filter performance data by a Shared Id parameter.

If you want to filter according to an empty shared Id, enter (blank) in the search field.

Learn more about Shared IDs.

Currency

Set the currency in which you want to view report data. impact.com will convert the amounts to your selected currency.

Show

Add data from a selection of data points. These data points will get added to the table after you select search-solid.svg [Search].

Data points

  • Sale Metrics: This includes your Sale CR (Sale conversion rate—the number of sales divided by the number of clicks), Sale EPA (Earnings per sale action—Sale earnings divided by the number of sale actions), and Sale EPC (Earnings per unique click—Sale earnings divided by the number of unique clicks) metrics.

  • Shared Id: Show parameters you've appended to your tracking links.

  • SubId1, SubId2, SubId3: Show parameters you've appended to your tracking links.

  • Lead Metrics: This includes your Lead CR (Lead conversion rate—the number of leads divided by the number of clicks), Lead EPA (Earnings per lead action—Earnings associated with lead actions divided by the number of lead actions), and Lead EPC (Earnings per unique click—Earnings associated with lead actions divided by the number of unique clicks).

  • Call Metrics: This includes the Calls (The number of tracked calls), Converted Calls (The number of call actions—pay-per-ring, pay-per-duration, and pay-per-call conversions, excluding reversed actions), and Call Earnings (Earnings associated with converted call actions) metrics.

  • Mobile Install Metrics: This includes the number of mobile install actions and the earnings associated with those actions.

  • Other Mobile Action Metrics: This includes the number of mobile-related (non-install) actions and the earnings associated with those actions.

  • Reversals: This metric shows the number of reversals per program in the chosen period.

  • CTR Metrics: This metric shows you your click-through rate per program during the chosen period.

Report data column reference

Column

Description

SubId 1

The parameter appended to your tracking URLs.

Program

The program associated with the SubId performance data.

Select the program name to see a dashboard of analytics for that program.

Raw Impressions

The total number of times content related to the appended parameters was displayed on a user's screen.

Impressions

The total number of times content related to the appended parameters was displayed on unique users' screens

Clicks

The total number of SubId link clicks that took your audience to your partnered brand's landing page.

Actions

The total number of conversions (sales, app installs, etc.) tracked for a particular SubId. This number excludes any reversed conversions.

Select the *number of actions* to view an action listing for this report row over the chosen time period.

Sale Amount

This is the total amount of revenue you have generated for your partnered for this SudId and Shared Id combined.

Action Earnings

The amount of compensation you receive for driving the traffic that resulted in conversions for this SubId and shared Id combined.

Click Cost

The aggregated value of the amount due to you for driving clicks.

Total Earnings

See total compensation earned for this row's SubId and Shared Id combined over the chosen time period. This is the total compensation you received from the brand for that SubId. (e.g., Action Earnings + Click Cost earnings + performance bonus).

EPA

This metric shows you your earnings per conversion (sales, app installs, etc.) per SubId and Shared Id during the chosen period.

EPC

View the earnings per link click (EPC) associated with a particular SubId and Shared Id combined. This amount is calculated by dividing the total action earnings by the total number of clicks.

Conversion Rate

The number of actions divided by the total number of clicks for your SubId or Shared Id on this day.

AOV

The average order value associated with your SubId and Shared Id.

AOV=Sale Amount divided by Actions.

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