The Performance by Event Type report shows you specific data about events you want to track within your program, such as an online download or page visit.
From the top navigation bar, select Reports → All Reports.
Under Performance, select Performance by Event Type.
You can also pin the report to the Reports
[Drop-down menu] by selecting Add to Reports Dropdown in the Actions column.
Below Performance by Event Type, you can filter for the data you want to view. Select
[Search]when you have the filters in place that you want.View the Filter reference table below for more information.
You can save, schedule, or retrieve your modified report via API by using the buttons in the upper-right corner of the report screen.
You can view the report data as a trend graph or table and compare certain metrics.
The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.
Select the
drop-down in the upper-right corner, then, choose a specific metric.Alternate between the line, bar, and treemap views by selecting the view icon.
Below the trend graph is the data table. The data table provides different data points displayed in a column view. This view provides a detailed set of comparable numbers over the selected date range.
The comparison graph compares the event types of selected rows in the data table based on the metric selected in the trend graph. This graph will show a daily trend of the selected event types over the selected date range.
Select the specific metric from the drop-down in the trend graph.
Select the empty checkbox next to the row in the data table for the metrics you want to compare.
Each selected checkbox will be displayed in a specific color that will reflect in the trend graph.
Select Graph rows to compare the selected rows.
Select Clear compare to clear the trend view.
Metric | Description |
|---|---|
Event Type | See the specific action that was tracked. E.g., Online Sale, App Install, etc. |
Actions | The total number of conversions (sales, app installs, etc.) tracked for a particular event type. This number excludes any reversed conversions. |
Sale Amount | This is the total amount of sales you have generated for your partnered brand from link clicks. |
Action Earnings | The amount of compensation you receive for driving the traffic that resulted in conversions for the event type. |
Total Earnings | Total earnings are the sum of your action earnings and CPC compensation per event type. |
Earnings Per Action | The Earnings Per Action (EPA) metric shows you your earnings per conversion (sales, app installs, etc.), per event type, for a specific period. |
AOV | The average order value for each event type over the chosen date range. AOV=Sale Amount divided by Actions. |