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Performance by Event Type Report for Partners

The Performance by Event Type report shows you specific data about events you want to track within your program, such as an online download or page visit.

Manage the report

  1. From the top navigation bar, select ReportsAll Reports.

  2. Under Performance, select Performance by Event Type.

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    • You can also pin the report to the Reports caret-down-solid.svg [Drop-down menu] by selecting Add to Reports Dropdown in the Actions column.

  3. Below Performance by Event Type, you can filter for the data you want to view. Select search-solid.svg [Search] when you have the filters in place that you want.

    • View the Filter reference table below for more information.

    • You can use the icons at the top-right of the page to icon-emailNEW.svg schedule, icon-downloadNEW.svg download (in PDF, Excel, or CSV format), or export the report icon-ftpNEW.svg(via API).

Access the report data

You can view the report data as a trend graph or table and compare certain metrics.

The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.

  1. Select the angle-down-solid.svg [Drop-down menu] in the upper-right corner, then, choose a specific metric.

  2. Alternate between the line, bar, and treemap views by selecting the view icon.

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Filter reference

Filter

Description

Date Range

Filter data by when it was created. You can also compare two periods of time against each other.

You can pull a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting square-regular.svg [Unchecked box] compare to {Previous year}.

If you want to pull more than 366 days of data, you will need to create multiple reports.

Campaign (also known as program)

Select the specific program(s) for which you want to see event type data.

Currency

Set the currency in which you want to view report data. impact.com will convert the amounts to your selected currency.

Event Type

Select the event type for which you want to view data, such as an online conversion or lead.

Show

Add data from a selection of data points. These data points will get added to the table after you select search-solid.svg [Search].

Data points

  • Program: The name of the program to which you are signed.

  • Sale Metrics: This includes your Sale CR (Sale conversion rate—the number of sales divided by the number of clicks), Sale EPA (Earnings per sale action—Sale earnings divided by the number of sale actions), and Sale EPC (Earnings per unique click—Sale earnings divided by the number of unique clicks) metrics.

  • Lead Metrics: This includes your Lead CR (Lead conversion rate—the number of leads divided by the number of clicks), Lead EPA (Earnings per lead action—Earnings associated with lead actions divided by the number of lead actions), and Lead EPC (Earnings per unique click—Earnings associated with lead actions divided by the number of unique clicks).

  • Call Metrics: This includes the Calls (The number of tracked calls), Converted Calls (The number of call actions—pay-per-ring, pay-per-duration, and pay-per-call conversions, excluding reversed actions), and Call Earnings (Earnings associated with converted call actions) metrics.

  • Mobile Install Metrics: This includes the number of mobile install actions and the earnings associated with those actions.

  • Other Mobile Action Metrics: This includes the number of mobile-related (non-install) actions and the earnings associated with those actions.

  • Reversals: This metric shows the number of reversals per program in the chosen period.

  • CTR Metrics: This metric shows you your click-through rate per program during the chosen period.

Report data column reference

Column

Description

Event Type

See the specific action that was tracked. E.g., Online Sale, App Install, etc.

Actions

The total number of conversions (sales, app installs, etc.) tracked for a particular event type. This number excludes any reversed conversions.

Sale Amount

This is the total amount of sales you have generated for your partnered brand from link clicks.

Action Earnings

The amount of compensation you receive for driving the traffic that resulted in conversions for the event type.

Total Earnings

See total compensation earned per event type during the chosen months. This is the total compensation you received from the brand for that event type. (e.g., action earnings + performance bonus).

Earnings Per Action

The Earnings Per Action (EPA) metric shows you your earnings per conversion (sales, app installs, etc.), per event type, for a specific period.

AOV

The average order value (AOV) for each event type over the chosen date range.

AOV=Sale Amount divided by Actions.

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