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Performance by Event Type Report for Partners

The Performance by Event Type report shows you specific data about events you want to track within your program, such as an online download or page visit.

Manage the report

  1. From the top navigation bar, select ReportsAll Reports.

  2. Under Performance, select Performance by Event Type.

    • You can also pin the report to the Reports [Drop-down menu] by selecting Add to Reports Dropdown in the Actions column.

  3. Below Performance by Event Type, you can filter for the data you want to view. Select [Search]when you have the filters in place that you want.

    • View the Filter reference table below for more information.

You can save, schedule, or retrieve your modified report via API by using the buttons in the upper-right corner of the report screen.

Access the report data

You can view the report data as a trend graph or table and compare certain metrics.

The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.

  1. Select the drop-down in the upper-right corner, then, choose a specific metric.

  2. Alternate between the line, bar, and treemap views by selecting the view icon.

Filter reference

Filter

Description

Date Range

Filter data by when it was created. You can also compare two periods of time against each other.

You can pull a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting [Unchecked box] compare to {Previous year}.

If you want to pull more than 366 days of data, you will need to create multiple reports.

Program

Select the specific program(s) for which you want to see event type data.

Event Type

Select the event type you want to track within your program, such as an online conversion or lead.

Show

Add data from a selection of data points. These data points will get added to the table after you select [Search].

Data points

  • Program: The name of the program to which you are signed.

  • Sale Metrics: This includes your Sale CR (Sale conversion rate—the number of sales divided by the number of clicks), Sale EPA (Earnings per sale action—Sale earnings divided by the number of sale actions), and Sale EPC (Earnings per unique click—Sale earnings divided by the number of unique clicks) metrics.

  • Lead Metrics: This includes your Lead CR (Lead conversion rate—the number of leads divided by the number of clicks), Lead EPA (Earnings per lead action—Earnings associated with lead actions divided by the number of lead actions), and Lead EPC (Earnings per unique click—Earnings associated with lead actions divided by the number of unique clicks).

  • Call Metrics: This includes the Calls (The number of tracked calls), Converted Calls (The number of call actions—pay-per-ring, pay-per-duration, and pay-per-call conversions, excluding reversed actions), and Call Earnings (Earnings associated with converted call actions) metrics.

  • Mobile Install Metrics: This includes the number of mobile install actions and the earnings associated with those actions.

  • Other Mobile Action Metrics: This includes the number of mobile-related (non-install) actions and the earnings associated with those actions.

  • Reversals: This metric shows the number of reversals per program in the chosen period.

Metrics reference table

Metric

Description

Event Type

See the specific action that was tracked. E.g., Online Sale, App Install, etc.

Actions

The total number of conversions (sales, app installs, etc.) tracked for a particular event type. This number excludes any reversed conversions.

Sale Amount

This is the total amount of sales you have generated for your partnered brand from link clicks.

Action Earnings

The amount of compensation you receive for driving the traffic that resulted in conversions for the event type.

Total Earnings

Total earnings are the sum of your action earnings and CPC compensation per event type.

Earnings Per Action

The Earnings Per Action (EPA) metric shows you your earnings per conversion (sales, app installs, etc.), per event type, for a specific period.

AOV

The average order value for each event type over the chosen date range.

AOV=Sale Amount divided by Actions.

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