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Performance by Event Type Report for Partners

Published on: Fri, 23 Jun, 2023 at 5:05 AM | Updated on: Wed, 26 Feb, 2025 at 11:57 PM

The Performance by Event Type report shows you specific data about events you want to track within your program, such as an online download or page visit.

Manage the report

From the top navigation bar, select Reports → More Reports.
From the Category filter next to the search bar, select Performance.
Select Performance by Event Type.
- You can also pin the report to the top navigation bar by hovering over the row and selecting Pin.
Below the report title, filter for the data you want to view. Select [Search] when you have your filters in place.
- View the Filter reference table below for more information.
- You can use the icons at the top-right of the page to $[Email] \ [Schedule]$ [Schedule], [Download] in PDF, Excel, or CSV format, or [Export] the report via API.

Access the report data

You can view the report data as a trend graph or table and compare certain metrics.

The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.

Select the [Drop-down menu] in the upper-right corner, then, choose a specific metric.
Alternate between the line, bar, and treemap views by selecting the view icon.

Below the trend graph is the data table. The data table provides different data points displayed in a column view. This view provides a detailed set of comparable numbers over the selected date range.

Refer to the Report data column reference below for more information on the columns found in the data table.
Add or remove columns from the report table using the [Columns] icon at the top-right of the report.

The comparison graph compares the event types of selected rows in the data table based on the metric selected in the trend graph. This graph will show a daily trend of the selected event types over the selected date range.

Select the specific metric from the [Drop-down] in the trend graph.
Select the empty checkbox next to the row in the data table for the metrics you want to compare.
- Each selected checkbox will be displayed in a specific color that will reflect in the trend graph.
Select Graph rows to compare the selected rows.
Select Clear compare to clear the trend view.

Filter reference

Filter	Description
Date Range	Filter data by when it was created. You can also compare two periods of time against each other. You can pull a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting [Unchecked box] compare to {Previous year}. If you want to pull more than 366 days of data, you will need to create multiple reports.
Campaign (also known as program)	Select the specific program(s) for which you want to see event type data.
Currency	Set the currency in which you want to view report data. impact.com will convert the amounts to your selected currency.
Event Type	Select the event type for which you want to view data, such as an online conversion or lead.
Show	Add data from a selection of data points. These data points will get added to the table after you select [Search]. Data points Program: The name of the program to which you are signed. Sale Metrics: This includes your Sale CR (Sale conversion rate—the number of sales divided by the number of clicks), Sale EPA (Earnings per sale action—Sale earnings divided by the number of sale actions), and Sale EPC (Earnings per unique click—Sale earnings divided by the number of unique clicks) metrics. Lead Metrics: This includes your Lead CR (Lead conversion rate—the number of leads divided by the number of clicks), Lead EPA (Earnings per lead action—Earnings associated with lead actions divided by the number of lead actions), and Lead EPC (Earnings per unique click—Earnings associated with lead actions divided by the number of unique clicks). Call Metrics: This includes the Calls (The number of tracked calls), Converted Calls (The number of call actions—pay-per-ring, pay-per-duration, and pay-per-call conversions, excluding reversed actions), and Call Earnings (Earnings associated with converted call actions) metrics. Mobile Install Metrics: This includes the number of mobile install actions and the earnings associated with those actions. Other Mobile Action Metrics: This includes the number of mobile-related (non-install) actions and the earnings associated with those actions. Reversals: This metric shows the number of reversals per program in the chosen period. CTR Metrics: This metric shows you your click-through rate per program during the chosen period.

Report data column reference

Column	Description
Event Type	See the specific action that was tracked. E.g., Online Sale, App Install, etc.
Actions	The total number of conversions (sales, app installs, etc.) tracked for a particular event type. This number excludes any reversed conversions.
Sale Amount	This is the total amount of sales you have generated for your partnered brand from link clicks.
Action Earnings	The amount of compensation you receive for driving the traffic that resulted in conversions for the event type.
Click Cost	The aggregated value of the amount due to you for driving clicks.
Total Earnings	See total compensation earned per event type during the chosen months. This is the total compensation you received from the brand for that event type. (e.g., Action Earnings + Click Cost earnings + performance bonus).
Earnings Per Action	The Earnings Per Action (EPA) metric shows you your earnings per conversion (sales, app installs, etc.), per event type, for a specific period.
AOV	The average order value (AOV) for each event type over the chosen date range. AOV=Sale Amount divided by Actions.

Manage the report

Access the report data

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