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Performance by Device Report for Partners

Your Performance by Device report shows you the kinds of devices your audience uses to convert with your partnered brands.

Manage the report

  1. From the top navigation bar, select Reports → All Reports.

  2. Under Performance, select Performance by Device.

    • You can also pin this report to the Reports drop-down menu by selecting Add to Reports Dropdown.

  3. Below Performance by Device, you can filter for the data you want to view. Select [Search]when you have the filters in place that you want.

    • View the Filter reference table below for more information.

You can save, schedule, or retrieve your modified report via API by using the buttons in the upper-right corner of the report screen.

Access the report data

You can view the report data as a trend graph or table and compare certain metrics.

The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.

  1. Select the drop-down in the upper-right corner, then, choose a specific metric.

  2. Alternate between the line, bar, and treemap views by selecting the view icon.

Filter reference



Date Range

Filter data by when it was created.


Select 1, multiple, or all program(s) for which you want to see data.

Device Type

Search for specific device types (e.g., tablets).


Add data from a selection of data points. These data points will get added to the table after you select [Search].

Data points

  • Operating system: The operating system that the selected device currently runs on (e.g., iOS 10 or Android 4).

  • User Agent: The application sending an HTTP request. E.g., Chrome, Safari, and Firefox for web browsers.

  • Program: The name of the program to which you are signed.

  • Sale Metrics: This includes your Sale CR (Sale conversion rate—the number of sales divided by the number of clicks), Sale EPA (Earnings per sale action—Sale earnings divided by the number of sale actions), and Sale EPC (Earnings per unique click—Sale earnings divided by the number of unique clicks) metrics.

  • Lead Metrics: This includes your Lead CR (Lead conversion rate—the number of leads divided by the number of clicks), Lead EPA (Earnings per lead action—Earnings associated with lead actions divided by the number of lead actions), and Lead EPC (Earnings per unique click—Earnings associated with lead actions divided by the number of unique clicks).

  • Call Metrics: This includes the Calls (The number of tracked calls), Converted Calls (The number of call actions—pay-per-ring, pay-per-duration, and pay-per-call conversions, excluding reversed actions), and Call Earnings (Earnings associated with converted call actions) metrics.

  • Mobile Install Metrics: This includes the number of mobile install actions and the earnings associated with those actions.

  • Other Mobile Action Metrics: This includes the number of mobile-related (non-install) actions and the earnings associated with those actions.

  • Reversals: This metric shows the number of reversals per program in the chosen period.

  • CTR Metrics: This metric shows you your click-through rate per program during the chosen period.

Metrics reference table




Displays the specific device that drove traffic, e.g, tablet.

Device Type

Displays the specific type of device related to the linked device, e.g., iPad.


The number of audience members that viewed content from a particular device.


The total number of link clicks from a specific device that took the partners' audience to your landing page.


The total number of conversions (sales, app installs, etc.) tracked for a particular device. This number excludes any reversed conversions.

Sale Amount

This is the total amount of sales you have generated for your partnered brand from link clicks on a particular device.

Action Earnings

The amount of compensation you receive for driving the traffic from a specific device that resulted in conversions.

Total Earnings

See the total earnings (e.g., CPC earnings, make goods) associated with all actions driven by a particular device.


This metric shows you your earnings per per conversion (sales, app installs, etc.), per device, during the chosen period


View the earnings per link click (EPC) associated with a particular device. This amount is calculated by dividing the total action earnings by the total number of clicks.

Conversion Rate

This is calculated as the number of Actions divided by the number of Clicks and represents the percentage of clicks that result in actions.


The average order value associated with a device.

AOV=Sale Amount divided by Actions.

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