Your Performance by Device report shows you the kinds of devices your audience uses to convert with your partnered brands.
From the top navigation bar, select Reports → All Reports.
Under Performance, select Performance by Device.
You can also pin this report to the Reports drop-down menu by selecting Add to Reports Dropdown.
Below Performance by Device, you can filter for the data you want to view. Select
[Search]when you have the filters in place that you want.View the Filter reference table below for more information.
You can save, schedule, or retrieve your modified report via API by using the buttons in the upper-right corner of the report screen.
You can view the report data as a trend graph or table and compare certain metrics.
The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.
Select the
drop-down in the upper-right corner, then, choose a specific metric.Alternate between the line, bar, and treemap views by selecting the view icon.
Below the trend graph is the data table. The data table provides different data points displayed in a column view. This view provides a detailed set of comparable numbers over the selected date range.
The comparison graph compares the devices of selected rows in the data table based on the metric selected in the trend graph. This graph will show a daily trend of the selected devices over the selected date range.
Select the specific metric from the drop-down in the trend graph.
Select the empty checkbox next to the row in the data table for the metrics you want to compare.
Each selected checkbox will be displayed in a specific color that will reflect in the trend graph.
Select Graph rows to compare the selected rows.
Select Clear compare to clear the trend view.
Metric | Description |
|---|---|
Type | Displays the specific device that drove traffic, e.g, tablet. |
Device Type | Displays the specific type of device related to the linked device, e.g., iPad. |
Impressions | The number of audience members that viewed content from a particular device. |
Clicks | The total number of link clicks from a specific device that took the partners' audience to your landing page. |
Actions | The total number of conversions (sales, app installs, etc.) tracked for a particular device. This number excludes any reversed conversions. |
Sale Amount | This is the total amount of sales you have generated for your partnered brand from link clicks on a particular device. |
Action Earnings | The amount of compensation you receive for driving the traffic from a specific device that resulted in conversions. |
Total Earnings | See the total earnings (e.g., CPC earnings, make goods) associated with all actions driven by a particular device. |
EPA | This metric shows you your earnings per per conversion (sales, app installs, etc.), per device, during the chosen period |
EPC | View the earnings per link click (EPC) associated with a particular device. This amount is calculated by dividing the total action earnings by the total number of clicks. |
Conversion Rate | This is calculated as the number of Actions divided by the number of Clicks and represents the percentage of clicks that result in actions. |
AOV | The average order value associated with a device. AOV=Sale Amount divided by Actions. |