Performance by Category Report for Partners

The Performance by Category report shows you a wide range of tracking data broken down by specific categories, e.g., computers, accessories, and printers. KPIs, like actions, clicks, and more, can all be found here.

Manage the report

1. From the top navigation bar, select Reports → More Reports.

2. From the Category filter next to the search bar, select Performance.

3. Select Performance by Category.

   • You can also pin the report to the top navigation bar by hovering over the row and selecting Pin.

4. Below the report title, filter for the data you want to view. Select [Search] when you have your filters in place.

   • View the Filter reference table below for more information.

   • You can use the icons at the top-right of the page to [Schedule], [Download] in PDF, Excel, or CSV format, or [Export] the report via API.

Access the report data

You can view the report data as a trend graph or table and compare certain metrics.

Trend graph

The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.

1. Select the [Drop-down menu] in the upper-right corner, then, choose a specific metric.

2. Alternate between the line, bar, and treemap views by selecting the view icon.

   

Data table

Comparison graph

Filter reference

Filter	Description
Date Range	Filter data by when it was created. You can also compare two periods of time against each other. You can pull a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting [Unchecked box] compare to {Previous year}. If you want to pull more than 366 days of data, you will need to create multiple reports.
Category	The type of product. I.e., Batteries or Shoes.
Program	A program defines the offer a brand would like partners to promote. Within the program, the brand will supply creative, provide marketing collateral, and define payout terms and policies.
Event Type	A tracking method that is applied to a defined action. impact.com supports five different event types.
Show	Add data from a selection of data points. These data points will get added to the table after you select [Search]. Data points Sale Metrics: This includes your Sale CR (Sale conversion rate—the number of sales divided by the number of clicks), Sale EPA (Earnings per sale action—Sale earnings divided by the number of sale actions), and Sale EPC (Earnings per unique click—Sale earnings divided by the number of unique clicks) metrics. Lead Metrics: This includes your Lead CR (Lead conversion rate—the number of leads divided by the number of clicks), Lead EPA (Earnings per lead action—Earnings associated with lead actions divided by the number of lead actions), and Lead EPC (Earnings per unique click—Earnings associated with lead actions divided by the number of unique clicks). Call Metrics: This includes the Calls (The number of tracked calls), Converted Calls (The number of call actions—pay-per-ring, pay-per-duration, and pay-per-call conversions, excluding reversed actions), and Call Earnings (Earnings associated with converted call actions) metrics. Mobile Install Metrics: This includes the number of mobile install actions and the earnings associated with those actions. Other Mobile Action Metrics: This includes the number of mobile-related (non-install) actions and the earnings associated with those actions. Reversals: This metric shows the number of reversals per program in the chosen period.

Report data column reference

Column	Description
Event Type	Select the event type for which you want to view data, such as an online conversion or lead.
Category	The type of product. I.e., Batteries or Shoes.
Product	The number of unique products sold in this category over the chosen time period.
Item Count	See the number of items sold for that category and event type row.
Sale Amount	The total amount of sales you have generated for this event type and category combination over the chosen time period.
Action Earnings	The amount of compensation you receive for This category over the chosen time period
Total Earnings	See total compensation earned for this category over the chosen time period. This is the total compensation you received from the brand for that category. (e.g., action earnings + performance bonus).
Earnings per Item	This metric is calculated by dividing the total commission over the selected period by the total item count over the selected period.
Earnings Rate	The earnings rate is calculated by dividing the total commission over the selected period by the total revenue over the selected period.