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Performance by Country Report for Partners

The Performance by Country report shows you a breakdown of country-specific data.

Manage the report

  1. From the top of the partners screen, navigate to the tabs menu and select the angle-down-solid.svg [Drop-down menu]All Reports.

  2. Under Performance, select Performance by Country.

    • You can also pin the report to the Reports caret-down-solid.svg [Drop-down menu] by selecting Add to Reports Dropdown in the Actions column.

  3. Below Performance by Country, you can filter for the data you want to view. Select search-solid.svg [Search] when you have the filters in place that you want.

    • View the Filter reference table below for more information.

    • You can use the icons at the top-right of the page to icon-emailNEW.svg schedule, icon-downloadNEW.svg download (in PDF, Excel, or CSV format), or export the report icon-ftpNEW.svg(via API).

Access the report data

You can view the report data as a trend graph or table and compare certain metrics.

The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.

  1. Select the angle-down-solid.svg [Drop-down menu] in the upper-right corner, then, choose a specific metric.

  2. Alternate between the line, bar, and treemap views by selecting the view icon.

Filter reference



Date Range

Filter data by when it was created. You can also compare two periods of time against each other.

You can pull a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting square-regular.svg [Unchecked box] compare to {Previous year}.

If you want to pull more than 366 days of data, you will need to create multiple reports.

Campaign (also known as program)

Select the specific program(s) for which you want to see country-specific data.

Geo Country

Select the country (listed in ISO 3166) for which you want to see data.

Geo Region

Select the specific region (listed in numerals, US state shorthand codes, or listed by their actual names) for which you want to view data.

Display Region

Select whether or not you want to display the region in the data table.


Add data from a selection of data points. These data points will get added to the table after you select search-solid.svg [Search].

Data points
  • City: This metric specifies the country’s city.

  • Sale Metrics: This includes your Sale CR (Sale conversion rate—the number of sales divided by the number of clicks), Sale EPA (Earnings per sale action—Sale earnings divided by the number of sale actions), and Sale EPC (Earnings per unique click—Sale earnings divided by the number of unique clicks) metrics.

  • Lead Metrics: This includes your Lead CR (Lead conversion rate—the number of leads divided by the number of clicks), Lead EPA (Earnings per lead action—Earnings associated with lead actions divided by the number of lead actions), and Lead EPC (Earnings per unique click—Earnings associated with lead actions divided by the number of unique clicks).

  • Call Metrics: This includes the Calls (The number of tracked calls), Converted Calls (The number of call actions—pay-per-ring, pay-per-duration, and pay-per-call conversions, excluding reversed actions), and Call Earnings (Earnings associated with converted call actions) metrics.

  • Mobile Install Metrics: This includes the number of mobile install actions and the earnings associated with those actions.

  • Other Mobile Action Metrics: This includes the number of mobile-related (non-install) actions and the earnings associated with those actions.

  • Reversals: This metric shows the number of reversals per program in the chosen period.

  • CTR Metrics: This metric shows you your click-through rate per program during the chosen period.

Report data column reference




See the specific country.


See the specific region.

Program Counts

See the number of programs (formerly known as campaigns) per region.

If you select the number in the Program Counts column, a drill-down of each Program will be displayed, including the total:

  • Clicks

  • Actions

  • Action Earnings


The number of audience members from a specific country/region that viewed content.


The total number of link clicks that took the partners' audience from a country/region to your landing page for the campaign.


The total number of conversions (sales, app installs, etc.) tracked for a particular country/region. This number excludes any reversed conversions.

Sale Amount

This is the total amount of sales you have generated for your partnered brand from link clicks in a specific country/region.

Action Earnings

The amount of compensation you receive for driving the traffic that resulted in conversions for a country/region.

Click Cost

The aggregated value of the amount due to you for driving clicks.

Total Earnings

See total compensation a country/region earned for your selected country(s) during the chosen months. This is the total compensation you received from the brand. (e.g., Action Earnings + Click Cost earnings + performance bonus).

Earnings Per Action

The Earnings Per Action (EPA) metric shows you your earnings per conversion (sales, app installs, etc.), per program, for a specific period and country/region.

Earnings Per Click

View the earnings per link click (EPC) associated with a particular country/region. This amount is calculated by dividing the total action earnings by the total number of clicks.

Conversion Rate

Calculated as Actions divided by the number of Clicks and represents the percentage of clicks that result in actions.


The average order value (AOV) associated with a program.

AOV=Sale Amount divided by Actions.

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