The Performance by Product Ad report shows you a wide range of tracking data relating to products sorted by the category to which they belong. Product tracking metrics like clicks, actions, and more can be found here.
From the left navigation bar, select Reports → More Reports.
Under More Reports, select Performance as the filter next to the search bar.
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Select Performance by Product Ad.
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Below Performance by Product Ad, you can filter for the data you want to view. Select
[Search] when you have the filters in place that you want.
You can view the report data as a trend graph or table and compare certain metrics.
The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.
Select the
[Drop-down menu] in the upper-right corner, then, choose a specific metric.-
Alternate between the line, bar, and treemap views by selecting the view icon.
Below the trend graph is the data table. The data table provides different data points displayed in a column view. This view provides a detailed set of comparable numbers over the selected date range.
Refer to the Report data column reference below for more information on the columns found in the data table.
Add or remove columns from the report table using the
[Columns] icon at the top-right of the report.
The comparison graph compares the product ads of selected rows in the data table based on the metric selected in the trend graph. This graph will show a daily trend of the selected ads over the selected date range.
Select the specific metric from the
[Drop-down menu] in the trend graph.-
Select the empty checkbox next to the row in the data table for the metrics you want to compare.
Each selected checkbox will be displayed in a specific color that will reflect in the trend graph.
Select Graph rows to compare the selected rows.
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Select Clear compare to clear the trend view.
Filter |
Description |
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Date Range |
Filter data by when it was created. You can also compare two periods of time against each other. You can pull a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting If you want to pull more than 366 days of data, you will need to create multiple reports. |
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Network |
Filter by data source. |
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Group |
Filter data by partner groups. |
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Partner |
Select for which partners you want to view performance data. |
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Empty Products |
Select Hide to remove data that does not contain a product name. Select Show to include the data points as a field that does not have a product. |
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Currency |
Set the currency in which you want to view report data. impact.com will convert the amounts to your selected currency. |
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Show |
Add data from a large selection of choices. These data points will get added to the table report under the graph after you select
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Column |
Description |
Product Category |
The classification of the product. |
Product |
The name of the item to which the performance data belongs. |
Network |
Filter by data source. |
Partners |
The number of partners involved in the performance data for this product row. |
Raw Impressions |
The total number of times the product ad was displayed on user screens. |
Clicks |
The total number of link clicks from your partners' audience |
Actions |
The total number of conversions (sales, app installs, etc.) tracked. This number excludes any reversed conversions. |
Click Cost |
The aggregated value of the amount due to partners for driving clicks. |