An event-level score is assigned to each impression, click, or action. The score identifies three levels of risk based on the severity of the underlying trigger and the number of triggers identified.
Score Range |
Risk Level |
Description |
0-64 |
Low |
Activity in this range has not been identified as fraudulent. |
65-79 |
Suspect |
Activity within this range has passed some risk thresholds. Fraudulent activity is likely. |
80-100> |
High-Risk |
Activity within this range has passed multiple thresholds. Fraudulent activity is highly likely. |
In addition to optimizing based on Risk Score, Forensiq recommends considering aggregate risk thresholds. The guide below can be used to interpret the traffic quality for each media partner.
Risk Ratio |
Risk Level |
Criteria |
< 3% |
Premium |
High quality traffic. Invalid traffic activity may be due to false positives. |
3% - 6% |
Low |
Invalid traffic is not likely. Some invalid traffic may occur at the event level. |
6% - 10% |
Moderate |
Some invalid traffic is likely, concentrated at the event level. Traffic mixing between valid and invalid traffic sources is likely. |
10% - 20% |
Elevated |
Invalid traffic is likely, some concentrated at the event level. Traffic mixing between valid and invalid traffic sources is highly likely. |
20% - 30% |
High |
Invalid traffic activity is likely to affect the entire source. Traffic mixing between valid and invalid traffic sources is highly likely. |
30% - 100% |
Critical |
It is not recommended to buy from sources with invalid traffic levels within this threshold. |