The Attention Analytics report measures the viewability of impressions—including whether ads were actually human viewable and any hidden risks.
Date Range | Select the date range of the data you wish to see. The default is a 14 day range. |
Group By | Select how to group the report results from Source, App ID, Campaign, Date, Domain, None, or Sub Source. |
Exclude Source | Use this textbox to filter the results so that fully-matching or partially-matching sources will be excluded. |
Source | Use this textbox to filter the results so that only fully-matching or partially-matching sources will appear. |
Domain | Use this textbox to filter the results so that only fully-matching or partially-matching domains will appear. |
Campaign | Use this textbox to filter the results so that only fully-matching or partially-matching campaigns will appear. |
Sub Source | Use this textbox to filter the results so that fully-matching or partially-matching sub-sources will appear. |
Impression Risk % >= | Enter the threshold of impression risk percentage to appear in the report—only impressions less than or equal to this value will appear. |
Impression High Risk % >= | Enter the threshold of impression high risk percentage to appear in the report—only impressions deemed a high risk with less than or equal to this value will appear. |
Impressions | Enter the threshold of impressions to appear in the report. |
Show | Choose which metrics to show on the report from the list. |
For reports with a trend graph view, select 
[Graphs] to switch between a line graph, bar graph, or square pie chart. Select the 
icon within the trend graph to change the graph metric—impressions, viewability measured, human viewable, and viewable.
The report data table will show the source of the impressions, number of impressions, and then viewability and risk percentages for that source. the top line of the report shows the total number of impressions and aggregate percentages across all sources.
To view or hide columns in the report use the 
[Customize] found in the upper right corner of the table. You can also click and drag individual columns left or right to make them wider or narrower.
