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Performance by Partner - All Programs Report

This report allows you to see a summary of the performance of all your partners across all programs. You can use the Program filter to limit the results to programs of interest to you.

Manage the report

  1. From the left navigation bar, select Reports → More Reports.

  2. Under More Reports, select Performance as the filter next to the search bar.

  3. Scroll through the list, find and select the Performance by Partner - All Programs report.

    • Alternatively, type in the report name in the search bar and press enter. Be sure to search the report in the same language your UI is set to.

  4. Below Performance by Partner - All Programs, you can filter for the data you want to view. Select search-solid.svg [Search] when you have the filters in place that you want.

    • View the Filter reference table below for more information.

    • You can use the icons at the top-right of the page to icon-pinLeft.svg pin, icon-email__vdf9ae08.svg schedule, icon-download.svg download (in PDF, Excel, or CSV format), or export the report icon-ftp.svg (via API).

    Filter reference

    Filter

    Description

    Date Range

    Filter data by when it was created. You can also compare two periods of time against each other.

    You can pull a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting square-regular.svg [Unchecked box] compare to {Previous year}.

    If you want to pull more than 366 days of data, you will need to create multiple reports.

    Program

    Filter data by program type. You can select which programs to include or exclude from the report using this filter.

    Network

    Filter by data source.

    Partner Id

    The unique identifier of the partner to which the performance data belongs.

    Currency

    Set the currency in which you want to view report data. impact.com will convert the amounts to your selected currency.

    Show

    Add data from a large selection of choices. These data points will get added to the table report under the graph after you select search-solid.svg [Search].

    Data points explained

    Data point

    Description

    Payable Clicks

    The number of unique clicks tracked.

    Actions - Event Type

    The number of conversions generated for this event type.

    Action Cost - Event Type

    The total cost associated with driving the conversions for this event type.

    Gross Actions

    The total number of actions (including Reversed Actions).

    Gross Actions - Event Type

    The total number of actions (including Reversed Actions) by event type.

    Gross Action Cost

    The total cost of Locked and Open-Ended Actions plus Reversed Action Cost.

    Gross Action Costs - Event Type

    The total cost of Locked and Open-Ended Actions plus Reversed Action Cost by event type.

    Partner Value 1 - 3

    This is a custom tracking value that you can set for partners.

    Company URL

    The URL of the partner, if one exists.

    Media Type

    The type of partner, if identified.

    Partner ID

    A unique partner identifier, assigned by impact.com.

    Network

    A third-party network that won actions during the period specified for this report.

    Cost per Action (CPA)

    Total Cost of Actions divided by number of actions.

    Cost per Action (CPA) - Event Type

    Total Cost of Actions divided by number of actions by event type.

    Imported Cost

    The Cost of Actions imported from third-party tracking systems.

    Click Through Rate

    The number of Clicks divided by the total number of Impressions.

    Join Date

    Filter data by when the partner joined the program.

    Conversion Rate

    The number of actions divided by the total number of clicks across your program.

    Conversion Rate - Event Type

    The number of actions divided by the total number of clicks for this event type.

    Return on Ad Spend (ROAS)

    This number represents Revenue divided by Total Cost.

    Return on Ad Spend (ROAS) - Event Type

    This number represents Revenue divided by Total Cost by event type.

    Return on Investment (ROI)

    This number represents Revenue divided by Total Business Cost.

    Return on Investment (ROI) - Event Type

    This number represents Revenue divided by Total Business Cost by event type.

    Average Order Value (AOV)

    The total revenue of sale actions divided by the number of sale actions.

    Average Order Value (AOV) - Event Type

    The total revenue of sale actions divided by the number of sale actions by event type.

    Margin

    This number represents Revenue minus Goods Cost.

    Margin - Event Type

    This number represents Revenue minus Goods Cost by event type.

    Total Business Cost

    The total Cost of Goods plus Total Cost.

    Total Business Cost - Event Type

    The total Cost of Goods plus Total Cost by event type.

    Discount

    The discounted amount captured at conversion.

    Client Cost

    Client Cost charged by an Agency plus Total Cost.

    Discount Rate

    The percentage discount calculated as Discount divided by Revenue.

    Discount Rate - Event Type

    The percentage discount calculated as Discount divided by Revenue by event type.

    Item Count

    The number of products in the basket captured at conversion.

    Goods Cost

    The total cost of products in the basket captured at conversion.

    Goods Cost - Event Type

    The total cost of products in the basket captured at conversion by event type.

    Revenue - Event Type

    The total revenue per by event type.

    Reversed Revenue

    The total revenue of Reversed Actions.

    Reversed Revenue - Event Type

    The total revenue of Reversed Actions by event type.

    Reversed Actions

    The number of conversions that have been reversed across your program.

    Reversed Actions - Event Type

    The number of conversions that have been reversed by event type.

    Reversed Action Cost

    The total Action Cost of Reversed Actions.

    Reversed Action Cost - Event Type

    The total Action Cost of Reversed Actions by event type.

    Reversal Rate

    The number of reversals divided by the number of Total Actions.

    Reversal Rate - Event Type

    The number of reversals divided by the number of Total Actions by event type.

    Raw Impressions

    The total number of times the ad was displayed on a user's screen.

    Raw Clicks

    The total number of clicks tracked.

    Open-Ended Actions

    The total number of pending actions.

    Open-Ended Actions - Event Type

    The total number of pending actions by event type.

    Confirmed Actions

    The total number of approved actions.

    Confirmed Actions - Event Type

    The total number of approved actions by event type.

    Gross Revenue

    The total processing and locked Revenue plus Reversed Revenue.

    Gross Revenue - Event Type

    The total processing and locked Revenue plus Reversed Revenue by event type.

    Answered Calls

    The number of tracked phone calls with a CallStatus of ANSWERED.

    Country

    See the specific country.

    State

    See the specific state.

Access the report data

You can view the report data as a trend graph or table and compare certain metrics.

The trend graph enables you to filter your report according to the core group of metrics that drive the highest value. This view provides the selected metric’s daily trends over a specific date range.

  • Alternate between the line, bar, and treemap views by selecting the view icon.

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