| Take the PXA courseThe Attribution Risk Summary helps you determine the quality of your partners’ traffic by uncovering partners in your program that may be participating in attribution fraud. Attribution fraud is when a partner uses malicious tactics to steal conversion credit from another partner or source.
Protect uses an advanced detection algorithm to spot abnormal behavior associated with fraudulent practices. Each partner is assigned an attribution risk percent, the percent of their overall actions consistent with suspicious patterns. The higher the risk percentage, the higher the partner’s chance of engaging in malicious activity.
Access the Attribution Risk Summary
This feature is only accessible to specific impact.com editions or add-ons. Contact us to upgrade your account and get access!From the left navigation bar, select
[Protect] → Attribution Risk → Summary.Filter the report data by using the filters under Attribution Risk.
See the Filter reference below for more information on them.
Select
[Search].For more information on the report table data, see the Report data reference below.
Optionally, you can email, schedule, or download the summary using the buttons at the top-right of the report.
Tip
impact.com recommends you schedule this summary to be sent to you on a regular cadence before actions lock. This is to ensure you have enough time to investigate suspicious behavior and reverse them in time.
Filter | Description |
|---|---|
Date range | The date range narrows the report to only show data from a specified range. The maximum range is up to 90 days. |
Group By | Select the data that the report should group:
|
Model Name | The name of the Attribution Risk Model. |
Model Type | The type of Attribution model, whether it is Mobile or Web. |
Risk Level | The level of risk that the partner is evaluated at (Critical, Elevated, High or Low). |
Partner | Filter attribution risk for a specific partner (you can enter the partner name or ID), otherwise select All. |
Shared Id | Filter attribution risk for a specific |
Country | Use this filter if you want to view attribution risk for a specific country, otherwise select All. |
Event Type | Filter to see report data relating to the chosen event types only. |
Exclude Partner | Select which partners to exclude from report data. |
Attribution Risk % | Sets a minimum attribution risk percentage value. When running the result with a value set, it will only return results with an Attribution Risk % higher than this value. |
Actions >= | Sets a minimum action amount value. When running the report with a value set, it will only show results with Actions greater than or equal to this value. |
Show | Select from these data points to include them in your summary data table:
|
More information on Attribution Risk Reason codes can be found in the Attribution Risk Reason Code Descriptions article.
Column | Description |
|---|---|
Partner | Name of the partner associated with the data. |
Partner ID | Unique identifier (assigned by impact.com) of the partner associated with the data. |
Attribution Risk Count | Total number of actions this partner has driven within the specified date range. Select this number to view the Attribution Risk Details report on the selected actions. |
Attribution Risk Cost | Cost amount of actions this partner has been paid out for within the specified date range. |
Reason Codes | Refer to this article for more information on Reason Codes. |
Risk Level | This determines the quality of incoming traffic from a partner or SharedId. |
Attribution Risk % | The percentage score of attribution risk for this partner. This is calculated as the number of actions flagged for Attribution Risk divided by the total number of scored actions. |
Scored Actions | The number of suspicious actions attributed to this partner.
|
Forced Click # / % | Shows the number of forced clicks attributed to this partner (e.g., forcing a user to click without their knowledge). The percentage value is calculated as: # of Forced Clicks / # of Actions. |
Injected Click # / % | Shows the number of injected clicks attributed to this partner (e.g., toolbar or extension that can “inject” a click prior to the conversion to take credit). The percentage value is calculated as # of Injected Clicks / # of Actions. |
Click Velocity # / % | Shows the velocity of clicks (rapid clicks one after another) attributed to this partner—higher values can indicate spamming. The percentage value is calculated as # of Click Velocity / # of Actions. |
Long CTA # / % | Shows the click-to-action score value. The percentage value is calculated as # of Long CTA / # of Actions. |
Low Conversion Rate # / % | Shows which actions had a low conversion rate. The percentage is calculated as # of Low conversion rate actions / # of Actions. |
Image Click # / % | Shows the number of clicks impact.com has detected from this partner as loading in image pixels. The percentage value is calculated as # of Image Clicks / # of Actions. |
For more on types of attribution fraud, visit the Types of Performance Fraud article.