The Attribution Risk Details report gives you further information on the actions shown in the Attribution Risk Summary. This report allows you to get granular details about each action, helping you better understand the source of the action and whether you should take action against the offending partner or not.
Access the Attribution Risk Details report
From the left navigation bar, select
[Protect] → Attribution Risk → Details.Alternatively, you can select the number in the Attribution Risk Count or Scored Actions column of the Attribution Risk Summary to view details on those specific actions.
Filter the report data by using the filters under Attribution Risk Details.
See the Filter reference below for more information on them.
Select
[Search].For more information on the report table data, see the Report data reference below.
Optionally, you can email, schedule, or download the summary using the buttons at the top-right of the report.
Filter | Description |
|---|---|
Date range | The date range narrows the report to only show data from a specified range. The maximum range is up to 90 days. |
Partner | Filter attribution risk for a specific partner (you can enter the partner name or ID), otherwise select All. |
Shared Id | Filter attribution risk for a specific SharedId. |
Country/Region | Use this filter if you want to view attribution risk for a specific country/region, otherwise select All. |
Flagged as Attribution Risk | You can select whether you want to see All actions, actions flagged for attribution risk (Yes), or actions not flagged for attribution risk (No). |
Column | Description |
|---|---|
Action Date | The date and time the action was generated. |
Action ID | A unique identifier of the action. |
OID | The order ID associated with the action. |
Partner | Name of the partner associated with the data. |
Partner ID | Unique identifier (assigned by impact.com) of the partner associated with the data. |
Shared ID | The |
Country/Region | The country/region from which the action was generated. |
Event Name | The name of the event type that tracked the action. |
Event ID | The ID of the event type that tracked the action. |
Referrer URL | The URL that drove the traffic. |
Cost | The cost associated with the action. |
Revenue | The amount of revenue generated by the action. |
Attribution Risk | Is this action flagged for attribution risk? If yes, then this will be 1. If no, then this will be 0. |
Forced Click | Is this action flagged for If yes, then this will be 1. If no, then this will be 0. |
Injected Click | Is this action flagged for If yes, then this will be 1. If no, then this will be 0. |
Click Velocity | Is this action flagged for If yes, then this will be 1. If no, then this will be 0. |
Long CTA | Is this action flagged for If yes, then this will be 1. If no, then this will be 0. |
Low Intent. | Is this action flagged for a If yes, then this will be 1. If no, then this will be 0. |
Image Click | Is this action flagged for If yes, then this will be 1. If no, then this will be 0. |
Model ID | The ID of the attribution Risk model |
Model Name | The name of the attribution Risk model |
Click to Action Time (seconds) | Time in seconds between the action and the attributing click |
Click Date | The timestamp of the click |
Conversion Rate | Clicks per action |
Clicks per Action | The overall number of clicks per action for the partner or shared ID over the past 15 days |
Clicks per Action User | The average number of clicks in a conversion path over the past 15 days for the partner |
Clicks per User Source | The average number of clicks per device/browser over the last 3 days |
Sources per User | The average number of partner clicks per device/browser over the last 15 days |