Note: This report loads in order level view by default. However, if any item level field, like Category or SKU is selected in the filters, then item level columns will also be displayed.
| Filter | Description |
|---|---|
| Date Range | Filter data by when it was created. You can also compare two periods of time against each other. You can pull a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting If you want to pull more than 366 days of data, you will need to create multiple reports. |
| Action Type | Search for specific action types, like sales. |
| Network | Manage where the data came from. |
| Deal | Input the deal for which you want to see data. |
| Campaign ID | Filter for a specific campaign by its impact.com-assigned unique identifier. |
| Campaign Status | Filter by the current status of the campaign:
|
| Channel | Filter by the marketing channel that drove the action. The channels you see depend on your program configuration. |
| Creator | Filter by the specific creators for which you want to see data. |
| Internal ID | Filter for a specific campaign by your internal identifier for the campaign. |
| Partner | Select the partners for which you want to see data. |
| Creator Campaign | Filter by the Creator campaign for which you want to see data. |
| Performance Campaign | Filter by the Performance campaign for which you want to see data. |
| Product Boost Campaign | Filter by the Product Boost campaign for which you want to see data. |
| Post Type | Filter by the type of partner post that drove the action (e.g. Facebook Post, Instagram Post). |
| Social Platform | Filter by the social platform on which the action originated (e.g. Instagram, Facebook). |
| Action Id | If you want to look up a specific action by its action ID, enter that here. |
| Action Status | Filter for actions at a specific stage in the approval process. |
| OID | Similar to the action ID, search for a specific action by its order ID. |
| Relationship Type | Manage what kind of partners you want to view, such as direct partners. |
| Event Type | Formerly known as action trackers, select which event type you have set up that you want to review. |
| Insertion Order | View actions that are the result of a particular template term. |
| Referral Type | Select the conversion type that you want to view. |
| Customer Id | Enter specific customer IDs of the customers you want to view purchasing trends for. |
| Promo Code | Select the promo codes for which you want to view data. |
| Category | Filter by the product category for which event types are set up. |
| Ad Type | Manage which kind of ads you want more information on. |
| Ad | Select the specific ads you want data on. |
| Shared Id | Filter for actions with a particular shared ID. |
| Group | Select which groups of partners you want to view. |
| Currency | Choose which currency you want to see the data in. |
| Show | Add data from a large selection of choices. These data points will get added to the table as columns after you select Apply. |
| Data point | Description |
|---|---|
| Contract Id | The unique identifier of the contract (formerly insertion order). |
| Seller Partner | The Seller program partner associated with the action. |
| Social Platform | The social platform on which the action originated. |
| Campaign Id | The unique identifier of the campaign associated with the action. |
| Invoice Date | The date on which the action was invoiced. |
| Creator Campaign | The Creator campaign associated with the action. |
| Performance Campaign | The Performance campaign associated with the action. |
| Product Boost Campaign | The Product Boost campaign associated with the action. |
| Campaign Status | The current status of the campaign (e.g. Active, Draft). |
| Internal Id | Your internal identifier for the campaign. |
| Date | The date on which the action was tracked. This filter shows the same date as the entry in the Action Date column. |
| Client Cost | If you are an agency, the amount charged to the client brand for this action. |
| Discount | The total discount applied to the action. |
| Partner Group | The partner groups in which the publisher is listed. |
| Insertion Order | Which contract (formerly insertion order) is associated with this action. |
| Action Batch Date | If the action was entered into impact.com via a batch file, the date on which that batch file was provided. |
| Batch ID | If the action was entered into impact.com via a batch file, the ID of that batch event. |
| Ad | Which ad drove the action. |
| Ad Placement | Where your ad was hosted when it referred a customer. |
| Conversion Country | Country determined by the user's IP address at the time of the conversion. |
| Ad Position | On which kind of screen the ad that referred the customer was placed. |
| Ad Rank | Where the ad that referred the customer ranks on search engine results pages. |
| Bonus Cost | If there is any performance bonus cost associated with the action, this filter will list that cost. |
| Business Region | In which geographical region your business operates. |
| Referral Business Region | In which geographical region the business that referred the customer operates. |
| Category | The kind of product(s) or service(s) for which you set up event types. |
| Subcategory | The product's/service's listed subcategory. |
| Channel | Which marketing channel drove the action. |
| Currency Exchange | Adding this filter will add the Original Currency, Original Currency Revenue, and Currency Exchange Rate columns to the report, showing you in what currency the action was driven. |
| Custom Total | If a different revenue number was reported to impact.com, this new number will be listed as the Custom Total for an action. |
| Customer Region | The region (or state) in which the customer resides. |
| Customer Country | The country in which the customer resides. |
| Customer City | The city in which the customer resides. |
| Customer Email | The customer's email address. |
| Customer Id | A unique ID for the customer. |
| Customer Status | The customer's Customer Status Mapping code for the action. |
| Date 1-10 | If you passed a separate datetime along with this action, that will appear here. |
| Disposition Status | If you have custom disposition codes set up and passed them alongside this action, the code will appear if you enable this filter. |
| Hear About Us | If the customer was asked how they learned about your brand and that data was passed to impact.com, the result of that question will appear. |
| Click ID | Filter by the unique identifier of the click you want to view. |
| Landing Page URL | To which URL the customer was referred when they clicked through the ad. |
| Line of Business | If you have multiple "kinds" of product groupings (e.g., experiences and dining) and that information is passed to impact.com during a conversion, that data will appear. |
| Referral Line of Business | If the referring partner has multiple "kinds" of product groupings (e.g., experiences and dining) and that information is passed to impact.com during a conversion, that data will appear. |
| Locking Date | The action's locking date. After this date, the action can no longer be modified or reversed. |
| Modification Date | If the action was modified (but not reversed), the date on which this modification happened will appear. |
| Modification Reason | If the action was modified (but not reversed), the reason for the modification will appear. |
| Money 1-3 | If you passed a separate money value along with this action, that will appear here. The value of this money will be converted to whatever Currency you select in the filters at the top of the report. |
| Numeric 1-10 | If you passed a separate numeric value along with this action, that will appear here. |
| Notes | If you added any notes to this action, they will appear here. |
| Order Promo Code Description | If the action includes a promo code used by the customer, the promo code's description will appear. |
| Original Payout | If the current payout for the action differs from the original payout (e.g., due to a payout adjustment outlined in your contract with the winning partner), that original payout will appear here. |
| Original Revenue | If the current revenue for the action differs from the original payout (e.g., due to a promotion you are currently running), that original revenue will appear here. |
| Payment Type | How the customer paid for their order. |
| Postcode | The postcode in which the customer generated the action. |
| Property | Which partner media property referred the customer to generate the action. |
| Rebate | If a rebate is available for the customer to use, that rebate amount will appear. |
| Redirect Rule ID | If a blocking or redirect rule affected the customer's referral journey, the ID of the responsible rule will appear. |
| Redirect Rule | If a blocking or redirect rule affected the customer's referral journey, the rule responsible will appear. |
| Referral Date | The date on which the partner drove a customer referral. |
| Referral Param 1-4 | If the partner added a Param parameter (similar to a Shared ID), that parameter value will appear. |
| Referral Partner Property | Which partner media property referred the customer to generate the action. |
| Referral Traffic Source | The referring ad that generated the click action. |
| Referral Traffic Type | The kind of traffic that generated the click action. |
| Referral Type | The kind of referral that generated the action. |
| Relationship Type | Your current relationship status with the partner that drove the action. |
| Scheduled Clearing Date | The scheduled payout date for the action. This is the date on which the partner will be paid for driving the action. |
| Shipping | The shipping cost associated with the order. |
| Site Category | What type of site referred the customer. |
| Site Version | The edition of the site that referred the customer. |
| Status Detail | If the action was reversed, the reason you provided for the reversal. |
| Text 1-25 | If you passed a separate text/string value along with this action, that will appear here. |
| Property Type | What kind of media property is associated with the action. |
| Property Name | The name of the media property associated with the action. |
| Property Id | The ID of the media property associated with the action. |
| Device | From which type of device the customer generated the action. |
| Actual Clearing Date | If the payout scheduling date for the action was changed, the new clearing date will appear. |
| Location | From where the customer generated the action. |
| Click to Action Time | The time (in seconds) a customer took from initially clicking through the ad to when they generated the action. |
| Location Name | The name of the location from where the customer generated the action. |
| Location Id | The ID of the location from where the customer generated the action. |
| Location Type | The kind of location from where the customer generated the action. |
| MP Value 1-3 | If you assigned a separate ID to the partner that drove the action, that ID will appear. |
| Media Property Id | The unique identifier of the partner web property associated with the click. |
| Media Property Name Historic | The previous name of the partner web property associated with the click. (e.g., Twitter/X, Musical.ly, YouTube.) |
| Media Property Name Current | The name of the partner web property currently associated with the click. (e.g, Twitter/X, TikTok, YouTube.) |
| Media Property Type Historic | The previous type of partner web property associated with the click. (e.g., Website, Social.) |
| Media Property Type Current | The type of partner web property currently associated with the click. (e.g., Website, Social.) |
| IP Address | The IP address of the device from which the customer generated the action. |
| Creation Date | The date on which the action record was created in impact.com. |
| Date of Entry | The date on which the action was entered into the system. |
| Column | Description |
|---|---|
| Action Date | Date (and time) when the action was recorded. |
| Action ID | Unique impact.com ID for the action. |
| OID | Unique OID (Order ID) for the action. |
| Status | Status of the action: Approved, Pending, N/A, or Reversed. |
| Revenue | Amount of revenue generated by this action. |
| Action Cost | Cost of the action. The sum of the action cost is rounded to two decimal places (e.g., a commission of $0.0245 becomes an Action Cost of $0.02). |
| Rate | Percentage rate determined by revenue total and action costs. |
| Client Cost | Reflects the exact, unrounded commission total. |
| Promo Code | If a promo code is used, it's listed here. |
| Partner | Specifies the partner which drove the action: partner, source, or unidentified. |
| Partner ID | Unique ID for the partner (partner, source, or unidentified). |
| Event Type | A tracking method that is applied to a defined action. |
| Event Type ID | The tracking method ID that is applied to a defined action. |
| Referring URL | The URL a consumer came from. |
| SubID 1-3 | Shows the SubID 1-3, if used for this action. |
| Shared ID | Shows the Shared ID, if used for this action. |
| Referral ID | The ID used to tie the referral back to the partner. |
| Indirect Tax | Tax incurred indirectly on goods and services. |
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