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Integrate Your Google Merchant Center Product Catalog

If you sell using Google Merchant Center (GMC), you can send any updates you make to your product catalogs in to your GMC account.

Create a GMC destination

You'll need to create a Destination within so you can get catalogs in GMC aligned with your catalogs in

  1. From the left navigation menu, select Content → Products.

  2. From the top navigation bar, select Destinations.

  3. Select Create Destination.

  4. Select Google Ads.

  5. Name the destination, select for which product catalog you're creating it, then select Next.

  6. Enter a Test SKU from the product catalog selected in Step 5, then check that the Sample Values are populating correctly to that product's details.

    • You will need to keep this item's actual details open on a separate tab or screen if you want to cross-check the values.

  7. Select Next.

  8. Enter your Google Merchant ID.

  9. Select Save And Go To OAuth Page.

  10. After you are redirected, you should see an authentication page with the prompt shown below. Log into your GMC account and select Allow.

    • does not hold onto these credentials.

After you select Allow, the product catalog you selected in Step 5 above will be updated in Google Merchant whenever you update it in

Google Merchant catalog tabulation

If any products fail to update in Google Merchant, consult the Google Merchant Center Catalog Mapping reference sheet to compare field headers across and Google Merchant. Any line items marked Unavailable via API cannot be created, retrieved, updated, deleted, or interacted with via's REST API.

View the Google Merchant Center Catalog Mapping reference sheet.

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