| Take the PXA courseIf a partner engages in fraudulent activity, you can reverse payments associated with actions flagged for attribution risk. Use the Attribution Risk Reversals report to get the Order Id (OID) for flagged actions. Then follow your standard reversal workflows, indicating the reason for the reversal as Partner activity dispute.
Access the Attribution Risk Reversals report
This feature is only accessible to specific impact.com editions or add-ons. Contact us to upgrade your account and get access!From the left navigation bar, select
[Protect] → Attribution Risk → Reversals.Filter the report data by using the filters under Attribution Risk Reversals.
See the Filter reference below for more information on them.
Select
[Search].For more information on the report table data, see the Report data reference below.
Optionally, you can email, schedule, or download the summary using the buttons at the top-right of the report.
Filter | Description |
|---|---|
Date range | The date range narrows the report to only show data from a specified range. The maximum range is up to 90 days. |
Link Key | Use this field to isolate events associated with one or more link keys (you can comma separate multiple values). The Link Keys you specify here should all have the same Link Type.. E.g., O123456, O789012, O3456789 |
Link Type | The Link Key becomes the Link Type specified. There are three link types:
The link key is used for linking actions in the report. |
Event Type | Filter by event type to view only certain events. |
Status | Filter results by order status. |
Cost >= | Filter results by commission paid. |
Order ID | A unique identifier for the order. Use this to find a specific order. |
Partner | Filter by specific partners. |
Source Action Threshold | The minimum number of actions flagged for attribution risk from a single source required before impact.com recommends the order be scrubbed. |
Source Risk Threshold | The minimum Attribution Risk score an order must have before impact.com recommends the order be scrubbed. |
Scrub Recommendation | You can filter if you want to see orders that should be scrubbed or not scrubbed. |
Options | You can choose whether you want to exclude actions linked to reversed actions in the table data or not with this option. |
Column | Description |
|---|---|
Link Key | The Link Key becomes the Link Type specified. There are three link types:
The link key is used for linking actions in the report. |
Action Date | The date and time the action was generated. |
Linked Action Date | The date and time the linked action was generated. |
Action ID | A unique identifier of the action. |
Linked Action ID | A unique identifier of the linked action. |
OID | The order ID associated with the action. |
Reason Codes | The reason code generated by this flagged action. Read more about reason codes and their descriptions. |
Status | The status of the order. |
Sale Amount | The sale amount. |
SKU | The Stock Keeping Unit identifier for the item. |
Cost | The commission paid for the conversion including performance bonuses. |
Original Cost | The initial commission paid for the conversion. |
Reversal Reason | The reason why you reversed the order. This will only be shown on |
Reversal Reasons | The reasons why you reversed the order. This will only be shown on |
Promo Code | The promo code associated with the order (if one exists). |
Partner | Name of the partner associated with the data. |
Partner ID | Unique identifier (assigned by impact.com) of the partner associated with the data. |
Shared ID | The |
Action Tracker ID | The ID of the event type (formerly known as an action tracker) that tracked the order. |
Linked Action Tracker ID | The ID of the event type (formerly known as an action tracker) that tracked the linked order. |
Event Type | The name of the event type that tracked the order. |
Linked Event Type | The name of the event type that tracked the linked order. |
Attribution Risk | Is this action flagged for attribution risk? If yes, then this will be 1. If no, then this will be 0. |
Forced Click | Is this action flagged for If yes, then this will be 1. If no, then this will be 0. |
Injected Click | Is this action flagged for If yes, then this will be 1. If no, then this will be 0. |
Click Velocity | Is this action flagged for If yes, then this will be 1. If no, then this will be 0. |
Long CTA | Is this action flagged for If yes, then this will be 1. If no, then this will be 0. |
Low Intent. | Is this action flagged for a If yes, then this will be 1. If no, then this will be 0. |
Image Click | Is this action flagged for If yes, then this will be 1. If no, then this will be 0. |
Source Total | The number of orders tracked with attribution risk from this source. |
Source Attribution Risk Ratio | The percentage of orders from this source that were flagged with attribution risk. |
Source Start Date | The start date and time that impact.com started capturing this data. |
Source End Date | The closing date and time that impact.com completed capturing this data. |
Scrub Recommendation | If this column contains a This can include non-payable actions. You can set the Cost >= filter to be >= 1 to show only payable actions. |
Amount | This field is used for automated return processing. The amount field will be set to |
Reason | This field is used for automated return processing and is automatically set to |
For further information on how to utilize this report, view the Automatically Reverse Actions Identified by Attribution Risk article.