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Partner Recruitment 101 - Part 2: How?

Now that you know why it's vital to recruit partners and what types of partnership opportunities are out there, it's time to dig into how you can recruit partners with impact.com.

It's no secret that recruitment can be one of the most time-consuming tasks a partnership manager faces. Fortunately, impact.com has created powerful recruitment tools to help you discover and recruit new partners more efficiently.

Discover

This feature is only accessible to specific impact.com editions or add-ons. Contact us to upgrade your account and get access!

Our Discover tool allows you to recruit both partners already on impact.com and those not yet promoting brands on impact.com. Using this tool is a great way to efficiently scale your program by discovering and recruiting new influencer, app, and content partners. Discover includes curated lists of partners (such as our most popular podcast partners), plus partner recommendations that impact.com thinks best suits your program.

To access the Discover tool, select [Infinity] on the left navigation bar.

Once in Marketplace, you can:

  • Browse curated partner lists

  • Review social media profiles by clicking on an influencer’s thumbnail

  • Create prospect lists to take action on later

  • Send emails or propose contracts, inviting partners to join your program

How to Find Partners in Marketplace?

On the Marketplace page, you can browse partners by curated collection, recommended, or newest partners.

To search for specific types of partners, categories, or keywords, use the search bar at the top of the screen.

Use filters on the left sidebar to find partners by advanced criteria such as Audience Size, Engagement Rate, and Language.

Discover - Recommendations

View recommendations tailored to your program by selecting [Infinity] → Recommendations on the left navigation bar.

Our custom recommendations leverage the power of machine learning to surface recommendations based on:

  • High AOV or revenue potential

  • Partners you’ll love

  • Partners working with similar brands

  • Conversion path introducers

For more information on using Discover to find and recruit new partners, see the help article Discover New Partners.

More Support

Mediarails, impact.com’s customer relationship management (CRM) and growth platform helps you automate the discovery and recruitment of potential partners through its prospecting tools. These tools essentially allow you to scan the entire internet by leveraging search engine integrations and the internal Mediarails database. This saves you time and expands your reach.

With Mediarails, you can:

  • Discover new opportunities from a large pool of partners

  • Set up recruitment campaigns

  • Use drip email workflows

  • Track and analyze recruitment efforts over time

Note

Mediarails is not included by default with the Impact Partnership Cloud™. For more information about the product or to schedule a demo, please contact us via impact.com.

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