Now that you know why it's vital to recruit partners and what types of partnership opportunities are out there, it's time to dig into how you can recruit partners with impact.com.
It's no secret that recruitment can be one of the most time-consuming tasks a partnership manager faces. Fortunately, impact.com has created powerful recruitment tools to help you discover and recruit new partners more efficiently.
Our Discover tool allows you to recruit both partners already on impact.com and those not yet promoting brands on impact.com. Using this tool is a great way to efficiently scale your program by discovering and recruiting new influencer, app, and content partners. Discover includes curated lists of partners (such as our most popular podcast partners), plus partner recommendations that impact.com thinks best suits your program.
To access the Discover tool, select [Infinity] on the left navigation bar.
Once in Marketplace, you can:
Browse curated partner lists
Review social media profiles by clicking on an influencer’s thumbnail
Create prospect lists to take action on later
Send emails or propose contracts, inviting partners to join your program
On the Marketplace page, you can browse partners by curated collection, recommended, or newest partners.
To search for specific types of partners, categories, or keywords, use the search bar at the top of the screen.
Use filters on the left sidebar to find partners by advanced criteria such as Audience Size, Engagement Rate, and Language.
View recommendations tailored to your program by selecting [Infinity] → Recommendations on the left navigation bar.
Our custom recommendations leverage the power of machine learning to surface recommendations based on:
High AOV or revenue potential
Partners you’ll love
Partners working with similar brands
Conversion path introducers
For more information on using Discover to find and recruit new partners, see the help article Discover New Partners.
Mediarails, impact.com’s customer relationship management (CRM) and growth platform helps you automate the discovery and recruitment of potential partners through its prospecting tools. These tools essentially allow you to scan the entire internet by leveraging search engine integrations and the internal Mediarails database. This saves you time and expands your reach.
With Mediarails, you can:
Discover new opportunities from a large pool of partners
Set up recruitment campaigns
Use drip email workflows
Track and analyze recruitment efforts over time
Mediarails is not included by default with the Impact Partnership Cloud™. For more information about the product or to schedule a demo, please contact us via impact.com.
For brands wanting to work with social media influencers, Activate is impact.com’s influencer marketplace platform. Activate works with brands, agencies, talent managers, and creators to support highly targeted, omnichannel influencer campaigns that generate results. Activate is a self-serve technology and data platform supporting influencer discovery, workflows, payments, and reporting. Recruit from Activate’s opt-in network of around 50K creators or add your own with data-rich search, filters, and survey tools.
With Activate, you can:
Select partners thoughtfully
Create content efficiently
Reach the right audience
Execute full-lifecycle campaigns
Activate is not included by default with the Impact Partnership Cloud™. For more information about the platform or to schedule a demo, please contact us via impact.com.
We’re with you every step of the way, from onboarding and customer support to tech services and training. impact.com's services are available to Partnership Cloud customers, subject to contract terms and conditions.
From day 1 with impact.com, you’ll have full onboarding and migration support as well as immediate access to in-app training.
Our support team will be available to answer your questions, help you troubleshoot, and triage your needs with the success team who delights in providing strategic guidance on how to use the platform to help you achieve your business goals.
Finally, our tech services team will help with all your technical needs such as setting up tracking integrations, API support, new event types, and more.
Are you still looking for additional recruitment services? With access to our broad ecosystem of agencies, we’ll pair you with the right agency for your recruiting needs and ensure that you recruit the best partners for your brand. Reach out to an impact.com representative to learn more about agency services.