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View Reports on the Mobile App

Published on: Mon, 10 Jun, 2024 at 4:47 AM | Updated on: Tue, 25 Jun, 2024 at 4:35 AM

Track and review the performance of your marketing efforts on the mobile app's Reports screen. Locate this screen by selecting Reports from the bottom navigation menu or by selecting your Available Balance.

Reports screen overview

Field

Description

Available Balance

This field gives you a live representation of funds available for withdrawal. The progress bar below the Available Balance shows how much you must still earn before an auto-withdrawal will take place.

Today's Earnings

This field displays the amount of commission you've earned today.

Pending Amount

This is the total value of all funds still due to you. The value shown is not finalized until the action locking period passes.

Reports

This section contains the Advance Action Listing, Performance by Brand, and Performance by Sub ID & Shared ID reports. These reports help you keep track of your marketing efforts over time. For more information on each of these reports, see the Reports reference below.

Snapshot

This section is a graphical representation of your key performance metrics. Use the [Drop-down menu] to select a date range and select 1 of the options provided to view the data for that metric.

Metric	Description
Clicks	The total number of times users followed your ad links to brand landing pages.
Sale Amount	The total value of revenue you generated for all brands within the selected timeframe.
Actions	The total number of conversions you drove, excluding any reversed by brands.
Payouts	The total number of individual payments you earned for driving conversions.
Conversion rate	This is calculated as the number of Actions divided by the number of Clicks, and it represents the percentage of clicks that result in conversions.
EPC	The average amount of commission earned per click driven.

Navigation features

Use the following features on your Advance Action Listing, Performance by Brand, and Performance by Sub ID & Shared ID report screens to manage how data is displayed.

Feature	Description
[Filter]	Use the Filters slide-up to refine the data displayed in the report. Select [Checked radio button] Sort By to set how brands are ordered, and uncheck [Unchecked box] Brands or [Unchecked box] Status to hide results you are not interested in.
[Drop-down menu]	Use the provided date range options to lengthen or reduce the period of time for which you want to view data. Today Yesterday This month Last 7 days Last 14 days Last 30 days
[Expand]	Select the [Expand] next to a brand or program to open a detailed view of performance metrics.

Reports reference

Advance Action Listing

This screen lists all actions (i.e., conversions) that have been credited to you within a specified period of time. Select an action to open a detailed view.

Field	Description
Date	The date and time when the action happened.
ID	impact.com's unique identifier for the action.
Campaign (a.k.a, Program)	The program to which the promotional asset belongs.
Event Type	The tracking method that tracked the action.
Status	An action can be in 1 of 4 statuses during the approval process. Approved These actions have been approved by the brand. Media Source These actions do not have an applicable status. Pending These actions are awaiting modification, approval, or reversal from the brand. Reversed These actions have been reversed by the brand.
Sale Amount	The total value of revenue you generated for the brand.
Payout	The amount of commission paid to you for driving the action.
Promo Code	If a promo code was used to drive the action, it is displayed here.
Referring URL	The URL that the user came from before committing the action.
SubId1, SubId2, SubId3	If you appended additional parameters to your tracking link URL, the value is displayed here. The brand cannot see these values. For more information, see Sub ID & Shared ID Parameters Explained for Partners.
SharedId	If you appended an additional shared parameter to your tracking link URL, the value is displayed here. This value is visible to both you and the brand.

Performance by Brand

This screen lists brands for which you have driven leads and conversions over a specified period of time. Select the [Expand] next to a brand to open a detailed view of performance metrics.

Metric	Description
Impressions	The number of times your ad content was displayed for a user to see.
Clicks	The number of times users followed your ad links to the brand's landing page.
Actions	The number of conversions you drove, excluding any reversed by the brand.
Sale Amount	The total value of revenue you generated for the brand.
Action Cost	The amount of commission paid to you for the actions you drove.
Other Cost	Any additional costs paid to you, resulting from performance bonuses, make-good fees, or placement fee payments.
Total Cost	The sum of your Action Cost, Click Cost, and Other Cost.
EPC	The average amount of commission earned per click driven.

Performance by Sub ID & Shared ID

This screen lists the programs for which you have used tracking links with Sub IDs or Shared IDs. Select the [Expand] next to a program to open a detailed view of performance metrics.

Metric	Description
Total Earnings	All commission earnings paid to you for the program.
Clicks	The number of times users followed your links to the brand's landing page.
Actions	The number of conversions you drove for the program, excluding any reversed by the brand.
RAW Clicks	The number of times users opened your link, including repeat clicks.
Impressions	The number of times your link was displayed for users to see.
RAW Impressions	The number of times your link was displayed for users to see, including repeat views.
Sale Amount	The total value of revenue you generated for the program.
Action Earnings	The amount of commission you received for driving the traffic that resulted in conversions.