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Review your Tracking Setup

When you first set up your partnerships program, you enabled at least one tracking method. That said, you can always revisit your tracking setup to ensure that you're meeting your business goals, providing all opportunities for partners to drive customers to your site, and accurately tracking partner performance across web and app properties—no matter how many devices customers use.

Learn more about the different tracking methods impact.com offers.

Additional tracking options

Tracking option

Description

Promo code

Popular with certain types of partners, like traditional affiliates and influencers. When a customer enters a unique promo code during checkout, you can easily attribute that conversion to the relevant partner.

Vanity URL

Essential for partners that monitor conversions attributed to a particular social media post. Vanity URLs are often within a post's description box and make it easy to track which influencers are responsible for what customer activity.

SKU tracking

Critical for certain industries. For example, retailers may pay more on high-margin products while airlines may decrease payouts for popular flight segments.

Product catalogs

Partners, like shopping cart comparison sites, can only deliver value if they have the most recent information on product pricing and inventory, plus current product images.

Unique domains

Also known as Tracking URLs, unique domains are used to track online traffic driven by offline ads. Tracking is done by printing a unique URL on an offline ad and tracking when that URL is entered into a browser. Impact.com then redirects the consumer to your desired landing page.

Mobile app tracking

Works together with website tracking to fully capture customer journeys that happen specifically on mobile devices. Learn more about setting up mobile ads.

App install interstitials

When a customer clicks through a mobile ad's tracking link, they can be routed to an interstitial page where they can choose to download your app from their device's app store. Depending on which events you're tracking, impact.com can track these users and attribute events (like installs) to your partners.

STAT Tag

Short for Superior Tracking and Transformation Tag, this is a JavaScript tag designed to improve tracking and make it easier to monetize partner websites. To use a STAT Tag, partners add a snippet of JavaScript code to all of their web pages. The tag then begins automatically converting direct links of their partnered brands into tracking links.

SharedId parameter

This query string parameter allows partners to add data points which will persist in the tracking link and show up in your reporting.

Iterate on your tracking setup

Once partners begin promoting your brand, you'll begin to see pending actions (or pending clicks) populate in your account. Once population begins, run an action listing report and click through a line item's Action Id (found in the red box below).

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The Action Id shows the customer journey of an action as well as details of the event. Next, review which data is being captured and sent back to impact.com at the point of conversion. It's also important to check the integrity of the data, like the sale amount for the correct tax and discounts.

Also ensure that you're passing all of the shopping cart data points that align with incentives and bonuses (e.g., customer statuses) of your template terms.

Need to update your impact.com setup?

If you need to make a change to your existing tracking integration, create a support ticket. Add a subject line that sums up the change you want to make and select Technical Set Up as the issue type.

When you submit your ticket, you should have a filled-in copy of this technical verification questionnaire prepared. Filling it out before you hear back from the support team will help get your updates implemented sooner, which will get your new integration implemented faster.

Test an action

You can test whether your integration is working properly at any time. Learn how to create test actions and test event types.

A testing best practice

When testing your integration or making account changes that involve actions, wait at least an hour between creating the test action and reversing it. Doing so any earlier may skew your test results.

Partner-requested test actions

You may have partners that need you to create test actions as part of their testing procedure. Just as testing your integrations and major changes to your account are a best practices for you, your partners may be directed to do the same.

Whenever you receive such a request, wait at least an hour between creating the test action and reversing. Doing so may skew your partner's test results.

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