This report offers a snapshot of actions that have been attributed by ‘high-risk’ clicks, if you've selected either moderate or relaxed High Risk Traffic Filter settings. The report gives you the opportunity to review high-risk actions before paying out to partners.
Lead events have a higher risk of being invalid, especially if there is no user validation requirement or payment involved because this allows them to be faked more easily. A small chance of false positives is always possible with risk detection, so it is advisable to cross check these actions against their own risk data.
Sale events are also at higher risk even though they are harder to fake. The signals might indicate that the user is intentionally obscuring their identity, which could correlate with credit card fraud if a bad actor is using stolen information, or it could indicate a higher likelihood of a bad actor purchasing in order to resell at a higher value to take advantage of payouts.
From the left navigation bar, select Reports → More Reports.
Select High Risk Actions from the list of reports.
Once on the report page, use the filters at the top of the report, then select
[Search] .Finally, select a specific action to view the path data diagram, which shows the different events in the user journey like clicks, impressions and sales.
Filter | Description |
|---|---|
Date Range | Select start and end dates for the report to filter data by when it was created. You can specify up to a maximum of 366 days of data. |
Network | Select the network that the data came from. |
Partner | Search for partners you'd like to add to the report, or select All. |
Ref Domain | Search for the domain that referred the action, or leave blank to include all domains. |
Action Status | Select the action statuses that you'd like to include in the report. |
Event Type | Select a specific event type to view, or select All. |
Shared Id | Enter the Shared Id for which you'd like to view actions. |
Column | Description |
|---|---|
Action Id | Unique impact.com ID for the action. |
OID | Unique OID (Order ID) for the action. |
Action DateTime | The date and time when the action was recorded. |
Partner Id | Unique ID for the partner. |
Partner Name | The name of partner which drove the action. |
Shared Id | Shows the Shared ID for this action. |
Ref Domain | The domain the click came from. |
Event Type Id | The specific Id of the event type. |
Event Type Name | The specific name of the event type. |
Action Status | Status of the action: Approved, Pending, N/A, or Reversed. |
Revenue | Amount of revenue generated by this action. |
Cost | The cost of the action. |
Customer Id | The Id of the customer driving the action. |
Ref Click Id | The unique identifier of the referral click. |
Ref Datetime | The date and time of the referral. |
Ref Datacenter | The datacenter that the click came from. |
Ref Request Anomaly | The type of anomaly that has been detected. |
Ref Proxy | The proxy, if one was identified. |