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View Validation Patterns for Conversion Events

The following steps will guide you to view the validation rules we set up for your order IDs and conversion page URLs.

Important: If you would like to modify any of these rules and set any additional rules, please reach out to support.

  1. From the left navigation menu, select [Engage] [Engage]ReportsMore Reports.

  2. From the Category filter, select Protect, then select Conversion Spoofing Rules.

  3. View the conversion spoofing validation rules for each event type:

    Column name

    Description

    Event Type Name

    The name of the event type.

    State

    The event type's status, e.g., Active.

    Type

    The type of conversion events, e.g., online sale or lead.

    Order ID Regex

    The regular expression used to validate your order ID. Non-matching events are moved to the At Risk tab and will be reversed unless explicitly approved.

    Conversion Page URL Regex

    The regular expression used to validate your conversion page URL. Non-matching events are moved to the At Risk tab and will be reversed unless explicitly approved.

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