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Performance by Referring Domain Report

The Performance by Referring Domain report breaks down which domains are driving the most earnings for you.

Manage the report

  1. From the left navigation bar, select Reports → More Reports.

  2. Under More Reports, select Performance as the filter next to the search bar.

  3. Select Performance by Referring Domain.

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  4. Below Performance by Referring Domain, you can filter for the data you want to view. Select search-solid.svg [Search] when you have the filters in place that you want.

    • View the Filter reference table below for more information.

    • You can use the icons at the top-right of the page to icon-pinLeft.svg pin, icon-email__vdf9ae08.svg schedule, icon-download.svg download (in PDF, Excel, or CSV format).

Access the report data

You can view the report data as a trend graph or table and compare certain metrics.

The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.

  1. Select theangle-down-solid.svg [Drop-down menu] in the upper-right corner, then, choose a specific metric.

  2. Alternate between the line, bar, and treemap views by selecting the view icon.

    Screenshot_2024-01-08_at_11_08_41.png
Filter reference

Filter

Description

Date Range

Filter data by when it was created. You can also compare two periods of time against each other.

You can pull a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting compare to {Previous year}.

If you want to pull more than 366 days of data, you will need to create multiple reports.

Network

Filter by data source.

Partner

Select for which partners you want to view data.

Group

Filter by partner groups.

Currency

Set the currency in which you want to view report data. impact.com will convert the amounts to your selected currency.

Show

Add data from a selection of data points. These data points will get added to the table after you select search-solid.svg [Search].

Data points

Data point

Description

Payable Clicks

The number of unique clicks tracked.

Network

third-party network that won actions during the period specified for this report.

Action Cost - Event Type

The total cost associated with driving the conversions for this event type.

Cost per Action (CPA)

Total Cost of Actions divided by number of actions.

Cost per Action (CPA) - Event Type

Total Cost of Actions divided by number of actions by event type.

Imported Cost

The Cost of Actions imported from third-party tracking systems.

Click Through Rate

The number of Clicks divided by the total number of Impressions.

Conversion Rate

The number of actions divided by the total number of clicks across your programe.

Conversion Rate - Event Type

The number of actions divided by the total number of clicks for this event type.

Return on Ad Spend (ROAS)

This number represents Revenue divided by Total Cost.

Return on Ad Spend (ROAS) - Event Type

This number represents Revenue divided by Total Cost by event type.

Return on Investment (ROI)

This number represents Revenue divided by Total Business Cost.

Return on Investment (ROI) - Event Type

This number represents Revenue divided by Total Business Cost by event type.

Average Order Value (AOV)

The total revenue of sale actions divided by the number of sale actions.

Average Order Value (AOV) - Event Type

The total revenue of sale actions divided by the number of sale actions by event type.

Margin

This number represents Revenue minus Goods Cost.

Margin - Event Type

This number represents Revenue minus Goods Cost by event type.

Total Business Cost

The total Cost of Goods plus Total Cost.

Total Business Cost - Event Type

The total Cost of Goods plus Total Cost by event type.

Discount

The discounted amount captured at conversion.

Discount Rate - Event Type

The discounted amount captured at conversion by event type.

Discount Rate

The percentage discount calculated as Discount divided by Revenue.

Discount Rate - Event Type

The percentage discount calculated as Discount divided by Revenue by event type.

Item Count

The number of products in the basket captured at conversion.

Goods Cost

The total cost of products in the basket captured at conversion.

Goods Cost - Event Type

The total cost of products in the basket captured at conversion by event type.

Revenue - Event Type

The total revenue per by event type.

Reversed Revenue

The total revenue of Reversed Actions.

Reversed Revenue - Event Type

The total revenue of Reversed Actions by event type.

Reversed Actions

The number of conversions that have been reversed across your program.

Reversed Actions - Event Type

The number of conversions that have been reversed by event type.

Reversed Action Cost

The total Action Cost of Reversed Actions.

Reversed Action Cost - Event Type

The total Action Cost of Reversed Actions by event type.

Reversal Rate

The number of reversals divided by the number of Total Actions.

Reversal Rate - Event Type

The number of reversals divided by the number of Total Actions by event type.

Raw Impressions

The total number of times the ad was displayed on a user's screen.

Raw Clicks

The total number of clicks tracked.

Open-Ended Actions

The total number of pending actions.

Open-Ended Actions - Event Type

The total number of pending actions by event type.

Confirmed Actions

The total number of approved actions.

Confirmed Actions - Event Type

The total number of approved actions by event type.

Answered Calls

The number of tracked phone calls with a CallStatus of ANSWERED.

Report data column reference

Column

Description

Domain

View the referring web address for a particular row.

Select a domain to view more granular details about that domain's performance data.

Impressions

The number of audience members that viewed content from a specific domain.

Clicks

The total number of link clicks from a specific domain that took your partner's audience to your landing page

Select this number to see a breakdown of the click data for the selected domain.

Actions

The total number of conversions (sales, app installs, etc.) tracked for a particular domain. This number excludes any reversed conversions.

Select this number to see an action listing of the performance data for this row's domain over the selected time period.

Revenue

This is the total amount of sales partners have generated for you from conversions for a particular domain.

Action Cost

The amount of compensation paid to partners associated with a specific domain for driving the traffic that resulted in conversions.

Total Cost

The total amount paid out for this domain over the selected period.

CPC

The Cost Per Click. The total cost divided by the total number of clicks for this domain.

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