Performance by Referring Domain Report

Published on: Mon, 8 Jan, 2024 at 2:27 AM | Updated on: Wed, 10 Jan, 2024 at 2:14 AM

The Performance by Referring Domain report breaks down which domains are driving the most earnings for you.

Manage the report

From the left navigation bar, select Reports → More Reports.
Under More Reports, select Performance as the filter next to the search bar.
Select Performance by Referring Domain.
Below Performance by Referring Domain, you can filter for the data you want to view. Select [Search] when you have the filters in place that you want.
- View the Filter reference table below for more information.
- You can use the icons at the top-right of the page to pin, schedule, download (in PDF, Excel, or CSV format).

Access the report data

You can view the report data as a trend graph or table and compare certain metrics.

The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.

Select the [Drop-down menu] in the upper-right corner, then, choose a specific metric.
Alternate between the line, bar, and treemap views by selecting the view icon.

Below the trend graph is the data table. The data table provides different data points displayed in a column view. This view provides a detailed set of comparable numbers over the selected date range.

Refer to the Report data column reference below for more information on the columns found in the data table.
Add or remove columns from the report table using the [Columns] icon at the top-right of the report.

The comparison graph compares the referring domain of selected rows in the data table based on the metric selected in the trend graph. This graph will show a daily trend of the selected referring domain over the selected date range.

Select the specific metric from the [Drop-down menu] in the trend graph.
Select the empty checkbox next to the row in the data table for the metrics you want to compare.
- Each selected checkbox will be displayed in a specific color that will reflect in the trend graph.
Select Graph rows to compare the selected rows.
Select Clear compare to clear the trend view.

Filter reference

Filter

Description

Date Range

Filter data by when it was created. You can also compare two periods of time against each other.

You can pull a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting compare to {Previous year}.

If you want to pull more than 366 days of data, you will need to create multiple reports.

Network

Filter by data source.

Partner

Select for which partners you want to view data.

Group

Filter by partner groups.

Currency

Set the currency in which you want to view report data. impact.com will convert the amounts to your selected currency.

Show

Add data from a selection of data points. These data points will get added to the table after you select [Search].

Data points

Data point	Description
Payable Clicks	The number of unique clicks tracked.
Network	A third-party network that won actions during the period specified for this report.
Action Cost - Event Type	The total cost associated with driving the conversions for this event type.
Cost per Action (CPA)	Total Cost of Actions divided by number of actions.
Cost per Action (CPA) - Event Type	Total Cost of Actions divided by number of actions by event type.
Imported Cost	The Cost of Actions imported from third-party tracking systems.
Click Through Rate	The number of Clicks divided by the total number of Impressions.
Conversion Rate	The number of actions divided by the total number of clicks across your programe.
Conversion Rate - Event Type	The number of actions divided by the total number of clicks for this event type.
Return on Ad Spend (ROAS)	This number represents Revenue divided by Total Cost.
Return on Ad Spend (ROAS) - Event Type	This number represents Revenue divided by Total Cost by event type.
Return on Investment (ROI)	This number represents Revenue divided by Total Business Cost.
Return on Investment (ROI) - Event Type	This number represents Revenue divided by Total Business Cost by event type.
Average Order Value (AOV)	The total revenue of sale actions divided by the number of sale actions.
Average Order Value (AOV) - Event Type	The total revenue of sale actions divided by the number of sale actions by event type.
Margin	This number represents Revenue minus Goods Cost.
Margin - Event Type	This number represents Revenue minus Goods Cost by event type.
Total Business Cost	The total Cost of Goods plus Total Cost.
Total Business Cost - Event Type	The total Cost of Goods plus Total Cost by event type.
Discount	The discounted amount captured at conversion.
Discount Rate - Event Type	The discounted amount captured at conversion by event type.
Discount Rate	The percentage discount calculated as Discount divided by Revenue.
Discount Rate - Event Type	The percentage discount calculated as Discount divided by Revenue by event type.
Item Count	The number of products in the basket captured at conversion.
Goods Cost	The total cost of products in the basket captured at conversion.
Goods Cost - Event Type	The total cost of products in the basket captured at conversion by event type.
Revenue - Event Type	The total revenue per by event type.
Reversed Revenue	The total revenue of Reversed Actions.
Reversed Revenue - Event Type	The total revenue of Reversed Actions by event type.
Reversed Actions	The number of conversions that have been reversed across your program.
Reversed Actions - Event Type	The number of conversions that have been reversed by event type.
Reversed Action Cost	The total Action Cost of Reversed Actions.
Reversed Action Cost - Event Type	The total Action Cost of Reversed Actions by event type.
Reversal Rate	The number of reversals divided by the number of Total Actions.
Reversal Rate - Event Type	The number of reversals divided by the number of Total Actions by event type.
Raw Impressions	The total number of times the ad was displayed on a user's screen.
Raw Clicks	The total number of clicks tracked.
Open-Ended Actions	The total number of pending actions.
Open-Ended Actions - Event Type	The total number of pending actions by event type.
Confirmed Actions	The total number of approved actions.
Confirmed Actions - Event Type	The total number of approved actions by event type.
Answered Calls	The number of tracked phone calls with a `CallStatus` of `ANSWERED`.

Report data column reference

Column	Description
Domain	View the referring web address for a particular row. Select a domain to view more granular details about that domain's performance data.
Impressions	The number of audience members that viewed content from a specific domain.
Clicks	The total number of link clicks from a specific domain that took your partner's audience to your landing page Select this number to see a breakdown of the click data for the selected domain.
Actions	The total number of conversions (sales, app installs, etc.) tracked for a particular domain. This number excludes any reversed conversions. Select this number to see an action listing of the performance data for this row's domain over the selected time period.
Revenue	This is the total amount of sales partners have generated for you from conversions for a particular domain.
Action Cost	The amount of compensation paid to partners associated with a specific domain for driving the traffic that resulted in conversions.
Total Cost	The total amount paid out for this domain over the selected period.
CPC	The Cost Per Click. The total cost divided by the total number of clicks for this domain.

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