> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/performance-reports-for-brands/performance-by-event-type-report.md). # Performance by Event Type Report The *Performance by Event Type* report shows you specific data about events you track within a program, such as online sales or lead submissions. #### Manage the report 1. From the left navigation bar, select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-230534471fef5f40808e921e41ee44e4a06ded03%2Fe6cb9548999afdc1ed3ce4942e4cb5b45b5cecbd323267aac2a7cd1915fccc09.svg?alt=media) **\[Engage]** → **Reports → More Reports**. 2. Under *More Reports*, select **Performance** as the filter next to the search bar. 3. Select **Performance by Event Type**.
4. Below *Performance by Event Type*, you can filter for the data you want to view. Select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-26956d35e17c61868ca8dba76097721fd6066ab4%2F69945c787eb2db89761c82e0cd32fb31d2fc690bfb8592d9a08b7e7983b7445b.svg?alt=media) **\[Search]** when you have the filters in place that you want. * View the *Filter reference* below for more information. * You can use the icons at the top-right of the page to ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-b44564db773ea1c7a886bb9901170326c10084b4%2Faa27f7c03133c6ad09d0f3a4ca381ae1b87f12b667300388bfcc470be0f09e0a.svg?alt=media) **pin**, ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-35facc2c11e2e3f782a63ef7241eaa9c40914543%2Fb679d566990407e260094f9b63d01f6cf597a94795debd99e3fb1fb359989cea.svg?alt=media) [schedule](/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/data-lab-custom-reports/schedule-a-custom-report.md), ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-25dab3f362bb9c9d77a8b97441a2c215105483bf%2F31ea10a1b0183a610131ba72f72750ca83187188e67236f703e51fb010ad24d6.svg?alt=media) **download** (in PDF, Excel, or CSV format), or [export the report](https://integrations.impact.com/brand-api-reference/reference/report-export/report-export) ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-9a49ee9cc17599e14412d092465d1bc5240a6af6%2Fb2a3061723b00736e4828981ae4709e0cc4026c20060b07e3f4f3d30896414e7.svg?alt=media) (via API). #### Access the report data You can view the report data as a trend graph or table and compare certain metrics. {% tabs %} {% tab title="Trend graph" %} The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range. 1. Select the ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-c2cb550b55c51ea1eeff0acbd6f437a03b621a2c%2F60d033ae8a04c14498d5229c3c0160ac05feea7f605dbd770741793c900469f0.svg?alt=media) **\[Drop-down menu]** in the upper-right corner, then, choose a specific metric. 2. Alternate between the line, bar, and treemap views by selecting the view icon.
{% endtab %} {% tab title="Data table" %} Below the trend graph is the data table. The data table provides different data points displayed in a column view. This view provides a detailed set of comparable numbers over the selected date range. * Refer to the *Report data column reference* below for more information on the columns found in the data table. * Add or remove columns from the report table using the ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FxFDYIXnntoj76xzm1CXr%2FColumns.svg?alt=media\&token=001578cd-38da-4ecc-98e9-f8f461e61ff2) **\[Columns]** icon at the top-right of the report.
{% endtab %} {% tab title="Comparison graph" %} The comparison graph compares the *event type* of selected rows in the data table based on the metric selected in the trend graph. This graph will show a daily trend of the selected event types over the selected date range. 1. Select the specific metric from the ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-c2cb550b55c51ea1eeff0acbd6f437a03b621a2c%2F60d033ae8a04c14498d5229c3c0160ac05feea7f605dbd770741793c900469f0.svg?alt=media) **\[Drop-down menu]** in the trend graph. 2. Select the empty checkbox next to the row in the data table for the metrics you want to compare. * Each selected checkbox will be displayed in a specific color that will reflect in the trend graph. 3. Select **Graph rows** to compare the selected rows. 4. Select **Clear compare** to clear the trend view.
{% endtab %} {% endtabs %}
Filter reference | Filter | Description | | ---------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Date Range |

Filter data by when it was created. You can also compare two periods of time against each other.

You can pull a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting [Unchecked box] \[Unchecked box] compare to {Previous year}.

If you want to pull more than 366 days of data, you will need to create multiple reports.

| | Event Type | Select the event type for which you want to view data, such as an online sales or lead. | | Network | Filter by data source. | | Partner | Select for which partners you want to view performance data. | | Group | Filter data by [partner groups](/brand/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners/partner-groups/create-and-manage-partner-groups.md). | | Currency | Set the currency in which you want to view report data. impact.com will convert the amounts to your selected currency. | | Show | Add data from a large selection of choices. These data points will get added to the table report under the graph after you select ![\[Search\] vNext](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-378d7abd37e544e2e1a120594a46cf7a.svg) **\[Search]**. | **Data points explained** | Data point | Description | | -------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Payable Clicks | The number of unique clicks tracked. | | Network | Filter by data source. | | Cost per Action (CPA) | Total **Cost of Actions** divided by number of actions. | | Return on Ad Spend (ROAS) | This number represents **Revenue** divided by **Total Cost**. | | Return on Investment (ROI) | This number represents **Revenue** divided by **Total Cost**. | | Average Order Value (AOV) | The total revenue of sale actions divided by the number of sale actions. | | Margin | This number represents **Revenue** minus **Goods Cost**. | | Total Business Cost | The total **Cost of Goods** plus **Total Cost**. | | Discount | The discounted amount captured at conversion. | | Client Cost | **Client Cost** charged by an Agency plus **Total Cost**. | | Discount Rate | The percentage discount calculated as **Discount** divided by **Revenue**. | | Item Count | The number of products in the basket captured at conversion. | | Goods Cost | The total cost of products in the basket captured at conversion. | | Reversed Revenue | The total revenue of **Reversed Actions**. | | Reversed Actions | The number of conversions that have been [reversed](/brand/what-would-you-like-to-learn-about/platform-features/actions-and-payouts/payouts/approve-reverse-and-modify-pending-payouts-for-actions.md) across your program. | | Reversed Action Cost | The total **Action Cost** of **Reversed Actions**. | | Reversal Rate | The number of reversals divided by the number of **Total Actions**. | | Open-Ended Actions | The total number of [*pending*](/brand/what-would-you-like-to-learn-about/platform-features/actions-and-payouts/understand-the-action-life-cycle-and-finance.md) actions. | | Confirmed Actions | The total number of [*approved*](/brand/what-would-you-like-to-learn-about/platform-features/actions-and-payouts/understand-the-action-life-cycle-and-finance.md) actions. | | Answered Calls | The number of tracked phone calls with a `CallStatus` of `ANSWERED`. |
Report data column reference | | | | ----------- | ----------------------------------------------------------------------------------------------------------------------------------------------- | | **Column** | **Description** | | Event Type | See the specific action by your partners' audience that was tracked. E.g., Online Sale, App Install, etc. | | Actions | The total number of conversions (sales, app installs, etc.) tracked for a particular event type. This number excludes any reversed conversions. | | Revenue | The total revenue of all driven actions for this contract within the date range. | | Action Cost | The amount of compensation paid to partners associated with a specific contract for driving the traffic that resulted in conversions. | | Click Cost | The aggregated value of the amount due to partners for driving clicks. | | Other Cost | Additional costs associated with performance bonuses, make-good payments, and placement fees. | | Total Cost | The total amount paid out for this contract over the selected period, i.e., the sum of your *Action Cost*, *Click Cost*, and *Other Cost*. |
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