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Performance by Event Type Report

The Performance by Event Type report shows you specific data about events you track within a program, such as online sales or lead submissions.

Manage the report

  1. From the left navigation bar, select Reports → More Reports.

  2. Under More Reports, select Performance as the filter next to the search bar.

  3. Select Performance by Event Type.

  4. Below Performance by Event Type, you can filter for the data you want to view. Select search-solid.svg [Search] when you have the filters in place that you want.

    • View the Filter reference below for more information.

    • You can use the icons at the top-right of the page to icon-pinLeft.svg pin, icon-email__vdf9ae08.svg schedule, icon-download.svg download (in PDF, Excel, or CSV format), or export the report icon-ftp.svg (via API).

Access the report data

You can view the report data as a trend graph or table and compare certain metrics.

The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.

  1. Select the angle-down-solid.svg [Drop-down menu] in the upper-right corner, then, choose a specific metric.

  2. Alternate between the line, bar, and treemap views by selecting the view icon.

Filter reference



Date Range

Filter data by when it was created. You can also compare two periods of time against each other.

You can pull a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting square-regular.svg [Unchecked box] compare to {Previous year}.

If you want to pull more than 366 days of data, you will need to create multiple reports.

Event Type

Select the event type for which you want to view data, such as an online sales or lead.


Filter by data source.


Select for which partners you want to view performance data.


Filter data by partner groups.


Set the currency in which you want to view report data. will convert the amounts to your selected currency.


Add data from a large selection of choices. These data points will get added to the table report under the graph after you select search-solid.svg [Search].

Data points explained

Data point


Payable Clicks

The number of unique clicks tracked.


Filter by data source.

Cost per Action (CPA)

Total Cost of Actions divided by number of actions.

Return on Ad Spend (ROAS)

This number represents Revenue divided by Total Cost.

Return on Investment (ROI)

This number represents Revenue divided by Total Cost.

Average Order Value (AOV)

The total revenue of sale actions divided by the number of sale actions.


This number represents Revenue minus Goods Cost.

Total Business Cost

The total Cost of Goods plus Total Cost.


The discounted amount captured at conversion.

Client Cost

Client Cost charged by an Agency plus Total Cost.

Discount Rate

The percentage discount calculated as Discount divided by Revenue.

Item Count

The number of products in the basket captured at conversion.

Goods Cost

The total cost of products in the basket captured at conversion.

Reversed Revenue

The total revenue of Reversed Actions.

Reversed Actions

The number of conversions that have been reversed across your program.

Reversed Action Cost

The total Action Cost of Reversed Actions.

Reversal Rate

The number of reversals divided by the number of Total Actions.

Open-Ended Actions

The total number of pending actions.

Confirmed Actions

The total number of approved actions.

Answered Calls

The number of tracked phone calls with a CallStatus of ANSWERED.

Report data column reference



Event Type

See the specific action by your partners' audience that was tracked. E.g., Online Sale/CPA, App Install, etc.


The total number of conversions (sales, app installs, etc.) tracked for a particular event type. This number excludes any reversed conversions.


The total revenue of all driven actions for this contract within the date range.

Action Cost

The amount of compensation paid to partners associated with a specific contract for driving the traffic that resulted in conversions.

Click Cost

The aggregated value of the amount due to partners for driving clicks.

Other Cost

Additional costs associated with performance bonuses, make-good payments, and placement fees.

Total Cost

The total amount paid out for this contract over the selected period, i.e., the sum of your Action Cost, Click Cost, and Other Cost.

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