Performance by Event Type Report

Published on: Thu, 30 Nov, 2023 at 1:12 AM | Updated on: Mon, 11 Mar, 2024 at 8:50 AM

The Performance by Event Type report shows you specific data about events you track within a program, such as online sales or lead submissions.

Manage the report

From the left navigation bar, select Reports → More Reports.
Under More Reports, select Performance as the filter next to the search bar.
Select Performance by Event Type.
Below Performance by Event Type, you can filter for the data you want to view. Select [Search] when you have the filters in place that you want.
- View the Filter reference below for more information.
- You can use the icons at the top-right of the page to pin, schedule, download (in PDF, Excel, or CSV format), or export the report (via API).

Access the report data

You can view the report data as a trend graph or table and compare certain metrics.

The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.

Select the [Drop-down menu] in the upper-right corner, then, choose a specific metric.
Alternate between the line, bar, and treemap views by selecting the view icon.

Below the trend graph is the data table. The data table provides different data points displayed in a column view. This view provides a detailed set of comparable numbers over the selected date range.

Refer to the Report data column reference below for more information on the columns found in the data table.
Add or remove columns from the report table using the [Columns] icon at the top-right of the report.

The comparison graph compares the event type of selected rows in the data table based on the metric selected in the trend graph. This graph will show a daily trend of the selected event types over the selected date range.

Select the specific metric from the [Drop-down menu] in the trend graph.
Select the empty checkbox next to the row in the data table for the metrics you want to compare.
- Each selected checkbox will be displayed in a specific color that will reflect in the trend graph.
Select Graph rows to compare the selected rows.
Select Clear compare to clear the trend view.

Filter reference

Filter

Description

Date Range

Filter data by when it was created. You can also compare two periods of time against each other.

You can pull a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting [Unchecked box] compare to {Previous year}.

If you want to pull more than 366 days of data, you will need to create multiple reports.

Event Type

Select the event type for which you want to view data, such as an online sales or lead.

Network

Filter by data source.

Partner

Select for which partners you want to view performance data.

Group

Filter data by partner groups.

Currency

Set the currency in which you want to view report data. impact.com will convert the amounts to your selected currency.

Show

Add data from a large selection of choices. These data points will get added to the table report under the graph after you select [Search].

Data points explained

Data point	Description
Payable Clicks	The number of unique clicks tracked.
Network	Filter by data source.
Cost per Action (CPA)	Total Cost of Actions divided by number of actions.
Return on Ad Spend (ROAS)	This number represents Revenue divided by Total Cost.
Return on Investment (ROI)	This number represents Revenue divided by Total Cost.
Average Order Value (AOV)	The total revenue of sale actions divided by the number of sale actions.
Margin	This number represents Revenue minus Goods Cost.
Total Business Cost	The total Cost of Goods plus Total Cost.
Discount	The discounted amount captured at conversion.
Client Cost	Client Cost charged by an Agency plus Total Cost.
Discount Rate	The percentage discount calculated as Discount divided by Revenue.
Item Count	The number of products in the basket captured at conversion.
Goods Cost	The total cost of products in the basket captured at conversion.
Reversed Revenue	The total revenue of Reversed Actions.
Reversed Actions	The number of conversions that have been reversed across your program.
Reversed Action Cost	The total Action Cost of Reversed Actions.
Reversal Rate	The number of reversals divided by the number of Total Actions.
Open-Ended Actions	The total number of pending actions.
Confirmed Actions	The total number of approved actions.
Answered Calls	The number of tracked phone calls with a `CallStatus` of `ANSWERED`.

Report data column reference

Column	Description
Event Type	See the specific action by your partners' audience that was tracked. E.g., Online Sale/CPA, App Install, etc.
Actions	The total number of conversions (sales, app installs, etc.) tracked for a particular event type. This number excludes any reversed conversions.
Revenue	The total revenue of all driven actions for this contract within the date range.
Action Cost	The amount of compensation paid to partners associated with a specific contract for driving the traffic that resulted in conversions.
Click Cost	The aggregated value of the amount due to partners for driving clicks.
Other Cost	Additional costs associated with performance bonuses, make-good payments, and placement fees.
Total Cost	The total amount paid out for this contract over the selected period, i.e., the sum of your Action Cost, Click Cost, and Other Cost.

Manage the report

Access the report data

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