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Create a Coupon Ad

A coupon ad is a text link ad tied to one of your deals, and is an efficient method to share deals with multiple or all of your partners. If you want to share your deals with individual partners with unique crediting logic, consider using promo codes instead.


Coupon ads, like promo codes, allow customers to receive some type of discount at checkout. However, unlike promo codes, coupon ads do not credit a specific partner or media source

Create a coupon ad

Partners can include your coupon ads in their content to direct customers to your promotions. Partners will only be credited according to the crediting logic configured in your program, e.g., last click attribution.

  1. From the left navigation bar, select engage-icon__v69b8313.svg [Engage] ContentAds.

  2. In the top-right corner, select Create Ad angle-down-solid.svg  [Drop-down menu] → Coupon.

  3. Enter the Name of the ad.

  4. Enter the Link Text you want consumers to see.

    • You can add up to 50 Link Texts when you toggle-on-solid.svg [Toggle on] Add more text links with the same ad settings.

    • Enter the Link Text and Landing Page for each.

  5. Enter a Description of the ad.

  6. Enter the Landing Page to which the ad should redirect.

    • You can set a custom landing page by selecting Custom from the angle-down-solid.svg [Drop-down menu]. Custom landing pages can be viewed on mobile device browsers.

    • If your ad will be hosted on a mobile app, toggle-on-solid.svg [Toggle on] Mobile Fallback to ensure that users on mobile devices will be redirected to the app install interstitial if required.

  7. toggle-on-solid.svg [Toggle on] Add metadata to this ad.

    • From the angle-down-solid.svg [Drop-down menu], select the field and enter the value of the query parameters you want to pass.

      • You can add more parameters by selecting plus-circle-solid__1_.svg [Add Item].

      • Metadata added to your ads will be appended to the end of the ad's tracking links.

      • If you select the Custom parameter you can set both the parameter name and value.

  8. Add Labels to the ad so your partners can more easily find them.

  9. toggle-on-solid.svg [Toggle on] Restrict Partner Access to set which partners can use this ad. Search for the partners you want this ad to be usable for from the Search partners field.

  10. Adding Promotional Themes can help you organize ads by what time of the year the ad is for, and partners can also find these ads more conveniently for their marketing efforts.

    • From the angle-down-solid.svg [Drop-down menu] select the Deal list this ad should be.

      • Optionally, select Add new deal to add a new deal to this ad.

    • toggle-on-solid.svg [Toggle on] Seasonal and select what a seasonal theme you want add from the angle-down-solid.svg [Drop-down menu].

    • toggle-on-solid.svg [Toggle on] Top Seller to select the offer as Offer is a top selling item.

    • toggle-on-solid.svg [Toggle on] [Time Limited Promotion] to set start and end date for this promotion.

    • toggle-on-solid.svg [Toggle on] [Custom Promo Code] enable media partner to request their own unique promo code for this promotion.

  11. Optionally, select Advance Settings arrow-down-solid.svg to expand and configure settings.

    Advanced Settings

    • Select in which Language you want to serve this ad from the angle-down-solid.svg [Drop-down menu].

    • toggle-on-solid.svg [Toggle on] Deep Linking if you want to give partners the ability to deep-link to specific web pages with this ad.

    • Select square-regular.svg [Unchecked box] Setup a third-party impression pixel for this ad if you want to record how users interact with your ad.

  12. Select Save If you want partners to begin using the ad as soon as you finish creating it.

    • Optional, select square-regular.svg [Unchecked box] and Save as a draft.

    • Optionally, select the angle-down-solid.svg [Drop-down menu] if you want to Save and create another or Save and create another with same settings.

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