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Upload an Image Ad

Image Ads are hosted by partners and can effectively drive traffic to your website or a specific product. Image Ads utilize ad creative (e.g., images) to attract partner-driven traffic to the landing page you choose for this ad.

Create an image ad

  1. From the left navigation bar, select Content → Ads.

  2. In the top-right corner, select Create Ad [Drop-down menu] → Image.

  3. Enter the Name of the ad.

  4. Choose the Type of creative you want to upload. You can upload the ad creative directly to, link to the third-party site that the creative is hosted on, or upload the HTML code for the creative.

    • To directly upload an image, select Upload Creative.

      • Select Choose file, locate and select the file on your computer.

      • Optionally, select the Upload more images with the same settings (up to 1MB each) option to upload multiple image files at once.

        • Each image file will be stored as a separate ad and will have the same settings except for their names. Each ad will have a number appended to its name so you can distinguish the files from each other.

    • To upload a third-party hosted image, select Third-party hosted image.

      • Supply the URL from where the image ad's content will be retrieved (and select the source URL's HTTP protocol).

      • Select the Ad Size this image ad should be.

    • Select Custom HTML if you have a specific code template that uses third-party servers (for example DART or ATLAS) to serve the ad.

  5. Enter a Description of the image ad.

  6. Enter the landing page to which the image ad should redirect.

    • You can set up a custom landing page by selecting Custom from the drop-down menu.

    • If the image ad is hosted on a mobile app, toggle on Mobile Fallback, then enter the app store link.

  7. [Toggle on], then add, Metadata.

  8. Select the Deal list this ad should be on.

  9. Add Labels to the image ad so your partners can more easily find them.

  10. If you want to restrict when the ad is active, set the Available Dates for this ad.

  11. [Toggle on] Restrict Partner Access to set which partners can use this ad. Search for the partners you want this ad to be usable for from the Search partners field.

  12. Visit promotional themes to continue to the next section.

  13. Optionally, expand and configure advanced settings

    • Select Show advanced settings .

    • Select in which language you want to serve this ad from the drop-down menu.

    • [Toggle on] Alt Tag if you want the alternative text to load in place of an image ad that could not be displayed, then enter the text you want to be displayed.

    • [Toggle on] if you want to limit partners to only having iFrame tracking codes for this ad.

    • [Toggle on] Deep Linking if you want to give partners the ability to deep-link to specific web pages with this ad.

    • [Toggle on] Promo Codes if you want to accept requests for a custom version of this ad that utilizes a promo code.

    • Customization Charge You can charge partners a fee for you to create a custom version of this ad for them. If you want to do this, enter the charge here.

    • Select [Checked box] Setup a third-party impression pixel for this ad if you want to record how users interact with your ad.

  14. Save the ad.

    • If you want to save the ad but do not want it live for partners to use, select [Unchecked box] Save as a draft or just Save.

    • If you want partners to begin using the ad as soon as you finish creating it, select Save.

    • Under  [Drop-down menu] if you want to create another image ad.


We recommend creating an image for each of the following sizes: 728x90, 300x250, 160x600, and 180x150. This is in accordance with IAB's Universal Ad Standard Compliance. This gives your partners more options when it comes to ad sizes.

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