Performance by Promo Code Report

Published on: Tue, 27 Jun, 2023 at 5:25 AM | Updated on: Wed, 23 Aug, 2023 at 9:23 AM

The Performance by Promo Code report shows performance data broken down by promo code. Performance metrics for promo codes—like actions, revenue, and other KPIs—can all be found here.

Do more with Promo Code Monitoring

When you add Promo Code Monitoring to your account, impact.com can monitor your promo codes for misuse and inform you of when you're at risk. If you're interested, reach out to your CSM (or contact support) to ask about upgrading.

Manage the report

Any report you create here can be scheduled or saved by using the buttons in the top-right corner of the screen.

From the left navigation menu, select Reports → More Reports.
Select the Name search field, enter "Performance by Promo Code," then select [Search].
From the Name column, select Performance by Promo Code.
By Performance by Promo Code, you can filter for the data you want to view. Select [Search]when you have the filters in place that you want.
- View the Filter reference for more information.
In the top-right corner of the graph, you can customize how and what data is presented.
Below the graph, view the table that represents data points that make up the graph. Data that is added from the show filter is only added here.
- See the Performance data reference for more information.

Filter reference

Filter

Description

Date Range

Filter data by when it was created. You can also compare two periods of time against each other.

You can pull a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting compare to {Previous year}.

If you want to pull more than 366 days of data, you will need to create multiple reports.

Network

Choose the source of the data presented.

Include/Exclude No Promo Code

Select whether you want to view data for actions where no promo code was used. By excluding actions with no promo codes, you can view a list with all promo code data (over the chosen date range).

Partner

Pick the partner(s) for which you want to view promo code data.

Action Tracker

Choose the event type(s) for which you want to view promo code data.

Promo Code

Enter the specific promo code for which you want to view data. You can only view data for one promo code when using this filter.

To view promo code data for all promo codes, use the Include/Exclude No Promo Code filter.

Case Sensitive

Select whether you want to view promo code data for code that exactly match the letter casing with which you created them.

Currency

Pick the currency in which you want to view promo code data.

Show

Add data from a large selection of choices. These data points will get added to the table report under the graph after you select [Search].

Data points explained

Data point	Description
Partner	Drill further into promo code data by seeing exactly which partner drove promo code data for a row of data.
Payable Clicks	View how many click events are associated with a particular promo code. Useful for CPC programs.
CPA	The total cost of actions divided by the total number of actions.
ROI	The total revenue for a promo code divided by the cost of goods associated with that code.
AOV	The average order value associated with a promo code. AOV=Revenue divided by Actions)
Margin	The total revenue for a promo code divided by the cost of goods associated with that code.
Total Business Cost	The cost of goods associated with the promo code plus all other associated costs (e.g., Action cost).
Discount	The total discount applied at checkout for a promo code.
Quantity	The total amount of items sold that are associated with a promo code.
Goods Cost	The total product cost of goods sold that are associated with a promo code.
Reversed Actions	All the reversed actions that were associated with a promo code.
Reversed Revenue	All the revenue driven by reversed actions that were associated with a promo code.
Reversed Action Cost	All the action costs accrued by reversed actions that were associated with a promo code.
Reversal Rate	What percentage of actions associated with a promo code are reversed.
Action Tracker	Which event type tracked the promo code usage.
Ad	Which ad drove the promo code usage.
Open-Ended Actions	How many open-ended actions are associated with the promo code.
Confirmed Actions	How many non-open-ended actions are associated with the promo code.
Actions - In-app sale (iOS App)	How many actions associated with the promo code were generated by in-app sales on Apple phones.
Actions - Install (Android App)	How many actions associated with the promo code were generated by app installs on Android phones.
Actions - Install (iOS App)	How many actions associated with the promo code were generated by app installs on Apple phones.
Actions - Sale	How many actions associated with the promo code were generated by sales.
Confirmed Actions - In-app sale (iOS App)	How many non-open-ended actions associated with the promo code were generated by in-app sales on Apple phones.
Confirmed Actions - Install (Android App)	How many non-open-ended actions associated with the promo code were generated by app installs on Android phones.
Confirmed Actions - Install (iOS App)	How many non-open-ended actions associated with the promo code were generated by app installs on Apple phones.
Confirmed Actions - Sale	How many actions associated with the promo code were generated by sales.
Open-Ended Actions - In-app sale (iOS App)	How many open-ended actions associated with the promo code were generated by in-app sales on Apple phones.
Open-Ended Actions - Install (Android App)	How many open-ended actions associated with the promo code were generated by app installs on Android phones.
Open-Ended Actions - Install (iOS App)	How many open-ended actions associated with the promo code were generated by app installs on Apple phones.
Open-Ended Actions - Sale	How many open-ended actions associated with the promo code were generated by sales.
Revenue - In-app sale (iOS App)	How much revenue associated with the promo code was generated by in-app sales on Apple phones.
Revenue - Install (Android App)	How much revenue associated with the promo code was generated by app installs on Android phones.
Revenue - Install (iOS App)	How much revenue associated with the promo code was generated by app installs on Apple phones.
Revenue - Sale	How much revenue associated with the promo code was generated by sales.
Reversed Actions - In-app sale (iOS App)	How many reversed actions associated with the promo code were generated by in-app sales on Apple phones.
Reversed Actions - Install (Android App)	How many reversed actions associated with the promo code were generated by app installs on Android phones.
Reversed Actions - Install (iOS App)	How many reversed actions associated with the promo code were generated by app installs on Apple phones.
Reversed Actions - Sale	How many reversed actions associated with the promo code were generated by sales.
Reversed Revenue - In-app sale (iOS App)	How much reversed action revenue associated with a promo code was driven by in-app sales on Apple phones.
Reversed Revenue - Install (Android App)	How much reversed action revenue associated with a promo code was driven by app installs on Android phones.
Reversed Revenue - Install (iOS App)	How much reversed action revenue associated with a promo code was driven by app installs on Apple phones.
Reversed Revenue - Sale	How much reversed action revenue associated with a promo code was driven by sales.
Reversal Rate - In-app sale (iOS App)	How often iOS in-app sale actions associated with the promo code were reversed.
Reversal Rate - Install (Android App)	How often Android app install actions associated with the promo code were reversed.
Reversal Rate - Install (iOS App)	How often iOS app install actions associated with the promo code were reversed.
Reversal Rate - Sale	How often sale actions associated with the promo code were reversed.
Action Cost - In-app sale (iOS App)	The costs to generate iOS in-app sale actions associated with the promo code.
Action Cost - Install (Android App)	The costs to generate Android app install actions associated with the promo code.
Action Cost - Install (iOS App)	The costs to generate iOS app install actions associated with the promo code.
Action Cost - Sale	The costs to generate sales associated with the promo code.
Goods Cost - In-app sale (iOS App)	The cost of goods associated with the iOS in-app sale actions associated with the promo code.
Goods Cost - Install (Android App)	The cost of goods associated with the Android app install actions associated with the promo code.
Goods Cost - Install (iOS App)	The cost of goods associated with the iOS app install actions associated with the promo code.
Goods Cost - Sale	The cost of goods associated with sale actions associated with the promo code.
Margin - In-app sale (iOS App)	The profit margin for iOS in-app sale actions associated with the promo code.
Margin - Install (Android App)	The profit margin for Android app install actions associated with the promo code.
Margin - Install (iOS App)	The profit margin for iOS app install actions associated with the promo code.
Margin - Sale	The profit margin for sale actions associated with the promo code.
Total Business Cost - In-app sale (iOS App)	The total accumulated costs of driving iOS in-app sale actions associated with the promo code.
Total Business Cost - Install (Android App)	The total accumulated costs of driving Android app install actions associated with the promo code.
Total Business Cost - Install (iOS App)	The total accumulated costs of driving iOS app install actions associated with the promo code.
Total Business Cost - Sale	The total accumulated costs of driving sale actions associated with the promo code.
Discount - In-app Sale (iOS App)	The total discount at checkout for iOS in-app sale actions associated with the promo code.
Discount - Install (Android App)	The total discount at checkout for Android app install actions associated with the promo code.
Discount - Install (iOS App)	The total discount at checkout for iOS app instal actions associated with the promo code.
Discount - Sale	The total discount at checkout for sale actions associated with the promo code.
CPA - In-app sale (iOS App)	The cost per action (CPA) for iOS in-app sale actions associated with the promo code.
CPA - Install (Android App)	The cost per action (CPA) for Android app install actions associated with the promo code.
CPA - Install (iOS App)	The cost per action (CPA) for iOS app install actions associated with the promo code.
CPA - Sale	The cost per action (CPA) for sale actions associated with the promo code.
ROI - In-app sale (iOS App)	The return on investment (ROI) for iOS in-app sale actions associated with the promo code.
ROI - Install (Android App)	The return on investment for Android app install actions associated with the promo code.
ROI - Install (iOS App)	The return on investment for iOS app install actions associated with the promo code.
ROI - Sale	The return on investment for sale actions associated with the promo code.
AOV - In-app sale (iOS App)	The average over value (AOV) for iOS in-app sale actions associated with the promo code.
AOV - Install (Android App)	The average order value (AOV) for Android app install actions associated with the promo code.
AOV - Install (iOS App)	The average order value (AOV) for iOS app install actions associated with the promo code.
AOV - Sale	The average order value (AOV) for sale actions associated with the promo code.

Performance data reference

The table below only describes standard report table columns (i.e., those not added by the Show filter).

Data Point	Description
Promo Code	The promo code associated with performance data for the row.
Partners	How many partners drove actions with that promo code over the selected date range.
Actions	The total number of conversions (sales, app installs, etc.) tracked for a particular promo code. This number excludes any reversed conversions.
Revenue	The total revenue of all actions associated with that promo code.
Action Cost	The amount of compensation paid to partners for driving the traffic that resulted in conversions for a promo code.

Manage the report

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