Partner | Drill further into promo code data by seeing exactly which partner drove promo code data for a row of data. |
Payable Clicks | View how many click events are associated with a particular promo code. Useful for CPC programs. |
CPA | The total cost of actions divided by the total number of actions. |
ROI | The total revenue for a promo code divided by the cost of goods associated with that code. |
AOV | The average order value associated with a promo code. AOV=Revenue divided by Actions) |
Margin | The total revenue for a promo code divided by the cost of goods associated with that code. |
Total Business Cost | The cost of goods associated with the promo code plus all other associated costs (e.g., Action cost). |
Discount | The total discount applied at checkout for a promo code. |
Quantity | The total amount of items sold that are associated with a promo code. |
Goods Cost | The total product cost of goods sold that are associated with a promo code. |
Reversed Actions | All the reversed actions that were associated with a promo code. |
Reversed Revenue | All the revenue driven by reversed actions that were associated with a promo code. |
Reversed Action Cost | All the action costs accrued by reversed actions that were associated with a promo code. |
Reversal Rate | What percentage of actions associated with a promo code are reversed. |
Action Tracker | Which event type tracked the promo code usage. |
Ad | Which ad drove the promo code usage. |
Open-Ended Actions | How many open-ended actions are associated with the promo code. |
Confirmed Actions | How many non-open-ended actions are associated with the promo code. |
Actions - In-app sale (iOS App) | How many actions associated with the promo code were generated by in-app sales on Apple phones. |
Actions - Install (Android App) | How many actions associated with the promo code were generated by app installs on Android phones. |
Actions - Install (iOS App) | How many actions associated with the promo code were generated by app installs on Apple phones. |
Actions - Sale | How many actions associated with the promo code were generated by sales. |
Confirmed Actions - In-app sale (iOS App) | How many non-open-ended actions associated with the promo code were generated by in-app sales on Apple phones. |
Confirmed Actions - Install (Android App) | How many non-open-ended actions associated with the promo code were generated by app installs on Android phones. |
Confirmed Actions - Install (iOS App) | How many non-open-ended actions associated with the promo code were generated by app installs on Apple phones. |
Confirmed Actions - Sale | How many actions associated with the promo code were generated by sales. |
Open-Ended Actions - In-app sale (iOS App) | How many open-ended actions associated with the promo code were generated by in-app sales on Apple phones. |
Open-Ended Actions - Install (Android App) | How many open-ended actions associated with the promo code were generated by app installs on Android phones. |
Open-Ended Actions - Install (iOS App) | How many open-ended actions associated with the promo code were generated by app installs on Apple phones. |
Open-Ended Actions - Sale | How many open-ended actions associated with the promo code were generated by sales. |
Revenue - In-app sale (iOS App) | How much revenue associated with the promo code was generated by in-app sales on Apple phones. |
Revenue - Install (Android App) | How much revenue associated with the promo code was generated by app installs on Android phones. |
Revenue - Install (iOS App) | How much revenue associated with the promo code was generated by app installs on Apple phones. |
Revenue - Sale | How much revenue associated with the promo code was generated by sales. |
Reversed Actions - In-app sale (iOS App) | How many reversed actions associated with the promo code were generated by in-app sales on Apple phones. |
Reversed Actions - Install (Android App) | How many reversed actions associated with the promo code were generated by app installs on Android phones. |
Reversed Actions - Install (iOS App) | How many reversed actions associated with the promo code were generated by app installs on Apple phones. |
Reversed Actions - Sale | How many reversed actions associated with the promo code were generated by sales. |
Reversed Revenue - In-app sale (iOS App) | How much reversed action revenue associated with a promo code was driven by in-app sales on Apple phones. |
Reversed Revenue - Install (Android App) | How much reversed action revenue associated with a promo code was driven by app installs on Android phones. |
Reversed Revenue - Install (iOS App) | How much reversed action revenue associated with a promo code was driven by app installs on Apple phones. |
Reversed Revenue - Sale | How much reversed action revenue associated with a promo code was driven by sales. |
Reversal Rate - In-app sale (iOS App) | How often iOS in-app sale actions associated with the promo code were reversed. |
Reversal Rate - Install (Android App) | How often Android app install actions associated with the promo code were reversed. |
Reversal Rate - Install (iOS App) | How often iOS app install actions associated with the promo code were reversed. |
Reversal Rate - Sale | How often sale actions associated with the promo code were reversed. |
Action Cost - In-app sale (iOS App) | The costs to generate iOS in-app sale actions associated with the promo code. |
Action Cost - Install (Android App) | The costs to generate Android app install actions associated with the promo code. |
Action Cost - Install (iOS App) | The costs to generate iOS app install actions associated with the promo code. |
Action Cost - Sale | The costs to generate sales associated with the promo code. |
Goods Cost - In-app sale (iOS App) | The cost of goods associated with the iOS in-app sale actions associated with the promo code. |
Goods Cost - Install (Android App) | The cost of goods associated with the Android app install actions associated with the promo code. |
Goods Cost - Install (iOS App) | The cost of goods associated with the iOS app install actions associated with the promo code. |
Goods Cost - Sale | The cost of goods associated with sale actions associated with the promo code. |
Margin - In-app sale (iOS App) | The profit margin for iOS in-app sale actions associated with the promo code. |
Margin - Install (Android App) | The profit margin for Android app install actions associated with the promo code. |
Margin - Install (iOS App) | The profit margin for iOS app install actions associated with the promo code. |
Margin - Sale | The profit margin for sale actions associated with the promo code. |
Total Business Cost - In-app sale (iOS App) | The total accumulated costs of driving iOS in-app sale actions associated with the promo code. |
Total Business Cost - Install (Android App) | The total accumulated costs of driving Android app install actions associated with the promo code. |
Total Business Cost - Install (iOS App) | The total accumulated costs of driving iOS app install actions associated with the promo code. |
Total Business Cost - Sale | The total accumulated costs of driving sale actions associated with the promo code. |
Discount - In-app Sale (iOS App) | The total discount at checkout for iOS in-app sale actions associated with the promo code. |
Discount - Install (Android App) | The total discount at checkout for Android app install actions associated with the promo code. |
Discount - Install (iOS App) | The total discount at checkout for iOS app instal actions associated with the promo code. |
Discount - Sale | The total discount at checkout for sale actions associated with the promo code. |
CPA - In-app sale (iOS App) | The cost per action (CPA) for iOS in-app sale actions associated with the promo code. |
CPA - Install (Android App) | The cost per action (CPA) for Android app install actions associated with the promo code. |
CPA - Install (iOS App) | The cost per action (CPA) for iOS app install actions associated with the promo code. |
CPA - Sale | The cost per action (CPA) for sale actions associated with the promo code. |
ROI - In-app sale (iOS App) | The return on investment (ROI) for iOS in-app sale actions associated with the promo code. |
ROI - Install (Android App) | The return on investment for Android app install actions associated with the promo code. |
ROI - Install (iOS App) | The return on investment for iOS app install actions associated with the promo code. |
ROI - Sale | The return on investment for sale actions associated with the promo code. |
AOV - In-app sale (iOS App) | The average over value (AOV) for iOS in-app sale actions associated with the promo code. |
AOV - Install (Android App) | The average order value (AOV) for Android app install actions associated with the promo code. |
AOV - Install (iOS App) | The average order value (AOV) for iOS app install actions associated with the promo code. |
AOV - Sale | The average order value (AOV) for sale actions associated with the promo code. |