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Performance by Promo Code Report

The Performance by Promo Code report shows performance data broken down by promo code. Performance metrics for promo codes — like actions, revenue, and other KPIs — can all be found here.

Do more with Promo Code Monitoring: If you add Promo Code Monitoring to your account, impact.com can monitor your promo codes for misuse and inform you when you're at risk. If you're interested,reach out to your CSM or contact support to ask about upgrading.

Manage the report

  1. From the left navigation bar, select engage-icon__v69b8313.svg [Engage] → Reports → More Reports.

  2. Under More Reports, select Performance as the filter next to the search bar.

  3. Select Performance by Promo Code.

    Screenshot_2023-11-08_at_11_25_00.png
  4. Below Performance by Promo Code, you can filter for the data you want to view. Select search-solid.svg [Search] when you have the filters in place that you want.

    • View the Filter reference table below for more information.

    • You can use the icons at the top-right of the page to icon-pinLeft.svg pin, icon-email__vdf9ae08.svg schedule, icon-download.svg download in PDF, Excel, or CSV format, or icon-ftp.svg export the report via API.

Access the report data

You can view the report data as a trend graph or table and compare certain metrics.

The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.

  1. Select the angle-down-solid.svg [Drop-down menu] in the upper-right corner, then, choose a specific metric.

  2. Alternate between the line, bar, and treemap views by selecting the view icon.

    Screenshot_2023-11-08_at_11_25_00.png

Filter reference

Filter

Description

Date Range

Filter data by when it was created. You can also compare two periods of time against each other.

You can pull a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting square-regular.svg [Unchecked box] compare to {Previous year}.

If you want to pull more than 366 days of data, you will need to create multiple reports.

Network

Filter by data source.

Include/Exclude No Promo Code

Select whether you want to view data for actions where no promo code was used. By excluding actions with no promo codes, you can view a list with all promo code data (over the chosen date range).

Partner

Select which partner(s) for which you want to view data.

Action Tracker

Choose the event type(s) for which you want to view promo code data.

Promo Code

Enter the specific promo code for which you want to view data. You can only view data for one promo code when using this filter.

To view promo code data for all promo codes, use the Include/Exclude No Promo Code filter.

Case Sensitive

Select whether you want to view promo code data for code that exactly match the letter casing with which you created them.

Currency

Set the currency in which you want to view report data. impact.com will convert the amounts to your selected currency.

Add columns to the table from a large selection of choices. These data points will get added to the table report after you select search-solid.svg [Search].

Show

Column

Description

Partners

The number of partners using the promo code. 

Payable Clicks

The number of unique clicks tracked.

Actions - Event Type

The number of conversions generated for this event type.

Action Cost - Event Type

The total cost associated with driving the conversions for this event type.

Cost per Action (CPA)

Total Cost of Actions divided by number of actions.

Cost per Action (CPA) - Event Type

Total Cost of Actions divided by number of actions by event type.

Return on Investment (ROI)

This number represents Revenue divided by Total Business Cost.

Return on Investment (ROI) - Event Type

This number represents Revenue divided by Total Business Cost by event type.

Average Order Value (AOV)

The total revenue of sale actions divided by the number of sale actions.

Average Order Value (AOV) - Event Type

The total revenue of sale actions divided by the number of sale actions by event type.

Margin

This number represents Revenue minus Goods Cost.

Margin - Event Type

This number represents Revenue minus Goods Cost by event type.

Total Business Cost

The total Cost of Goods plus Total Cost.

Total Business Cost - Event Type

The total Cost of Goods plus Total Cost by event type.

Discount

The discounted amount captured at conversion.

Quantity

The amount of product sold as a result of partner-driven actions.

Goods Cost

The total cost of products in the basket captured at conversion.

Goods Cost - Event Type

The total cost of products in the basket captured at conversion by event type.

Revenue - Event Type

The total revenue per by event type.

Reversed Revenue

The total revenue of Reversed Actions.

Reversed Revenue - Event Type

The total revenue of Reversed Actions by event type.

Reversed Actions

The number of conversions that have been reversed across your program.

Reversed Actions - Event Type

The number of conversions that have been reversed by event type.

Reversed Action Cost

The total Action Cost of Reversed Actions.

Reversed Action Cost - Event Type

The total Action Cost of Reversed Actions by event type.

Reversal Rate

The number of reversals divided by the number of Total Actions.

Reversal Rate - Event Type

The number of reversals divided by the number of Total Actions by event type.

Action Tracker

impact.com's ID number for the event type (formerly known as action tracker) associated with the order.

Ad

The name of the ad on which the data is based.

Open-Ended Actions

The total number of pending actions.

Open-Ended Actions - Event Type

The total number of pending actions by event type.

Confirmed Actions - Event Type

The total number of approved actions by event type.

Report data column reference

Column

Description

Promo Code

The promo code associated with performance data for the row.

Select a promo code to view more granular details about that promo code's performance data.

Partners

How many partners drove actions with that promo code over the selected date range.

Actions

The total number of conversions (sales, app installs, etc.) tracked for a particular promo code. This number excludes any reversed conversions.

Revenue

The total revenue of all actions associated with that promo code.

Action Cost

The amount of compensation paid to partners for driving the traffic that resulted in conversions for a promo code.

Click Cost

The aggregated value of the amount due to partners for driving clicks.

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