The New vs. Return Customer report will show you partner performance data aggregated by customer status (e.g., Returning). You can use this report to view what kind of traffic specific partners are most commonly driving.
For impact.com to tell you which customers are new, returning, or re-engaging with you, you will need to pass the CustomerStatus parameter to impact.com. Keep in mind that you do not need to have custom code mapping set up to be passing the necessary parameter. To view the CustomerStatus code mapping for a specific program, refer to the following steps:
From the left navigation menu, select
[Menu] → Settings.On the right, under Tracking, select Event Types.
Find the event type for which you want to view code mapping, then select
[More] → View/Edit.Select Show advanced settings.
Select
[Toggle on] Customer Status Mapping.View your Customer Status Mapping codes, then select Cancel.
Do not change your Customer Status Mapping! Doing so may break your integration. If you want to change your Customer Status Mapping codes, reach out to your CSM or contact support.
From the left navigation bar, select
[Engage] → Reports → More Reports.In the Name field, search for
New vs Return Customer, then select
[Search].Under the filters, in the Name column, select New vs. Return Customer and open the report.
Select the filters you want to use, then select
[Search].
Filter | Description |
Date Range | Filter data by when it was created. You can also compare two periods of time against each other. |
Partner | Select for which partners you want to see data. |
Partner Country | Pick for which partner countries you want to view data. |
Customer Status New | Enter the new View the instructions to learn where find your |
Customer Status Return | Enter the return View the instructions to learn where find your |
Customer Status Re-Engaged | Enter the re-engaged View the instructions to learn where find your |
Action Type | Select for which action type you want to view data. |
Event Type | Choose which event type you want to view data for. |
Group | Choose for which partner groups you want to view data. |
Country | Choose for which customer country you want to view data. |
Currency | Choose for which currency you want to view data. |
Show | Add data from a selection of choices. These data points will get added to the table report after you select |
Table Column | Description |
Partner | The name of the partner that drove data for a particular row. |
New Actions | The number of new actions driven in the date range. |
Return Actions | The number of return actions driven in the date range. |
Re-Engaged Actions | The number of re-engaged actions driven in a date range. |
New Action Cost | How much driving the new actions costs. |
Return Action Cost | How much driving the return actions costs. |
Re-Engaged Action Cost | How much driving the re-engaged actions costs. |
New Revenue | The amount of money brought in by new actions. |
Return Revenue | The amount of money brought in by return actions. |
Re-Engaged Revenue | The amount of money brought in by re-engaged actions. |