New vs. Return Customer Report

The New vs. Return Customer report will show you partner performance data aggregated by customer status (e.g., Returning). You can use this report to view what kind of traffic specific partners are most commonly driving.

For impact.com to tell you which customers are new, returning, or re-engaging with you, you will need to pass the CustomerStatus parameter to impact.com. Keep in mind that you do not need to have custom code mapping set up to be passing the necessary parameter. To view the CustomerStatus code mapping for a specific program, refer to the following steps:

1. From the top navigation bar, select [User profile] → Settings.

2. On the right, under Tracking, select Event Types.

3. Find the event type for which you want to view code mapping, then select [More] → View/Edit.

4. Select Show advanced settings.

5. Select [Toggle on] Customer Status Mapping.

6. View your Customer Status Mapping codes, then select Cancel.

   Do not change your Customer Status Mapping! Doing so may break your integration. If you want to change your Customer Status Mapping codes, reach out to your CSM or contact support.

Manage the report

1. From the left navigation bar, select [Engage] → Reports → More Reports.

2. In the Name field, search for New vs Return Customer, then press Enter.

3. Under the filters, in the Name column, select New vs. Return Customer and open the report.

4. Select the filters you want to use, then select [Search].

   • View the Filter reference for more information on the filters.

   • You can save, schedule, or download any report views you create here.

   • See the Table reference for more information on the table columns.

   

Filter reference

Filter	Description
Date Range	Filter data by when it was created. You can also compare two periods of time against each other.
Partner	Select for which partners you want to see data.
Partner Country	Pick for which partner countries you want to view data.
Customer Status New	Enter the new CustomerStatus codes, separated by commas, that you want to view data for. View the instructions to learn where find your CustomerStatus codes.
Customer Status Return	Enter the return CustomerStatus codes, separated by commas, that you want to view data for. You are not required to add a value for all listed types (Return, Existing, Repeat), but any values you do add in this filter must be for those types. View the instructions to learn where find your CustomerStatus codes.
Customer Status Re-Engaged	Enter the re-engaged CustomerStatus codes, separated by commas, that you want to view data for. View the instructions to learn where find your CustomerStatus codes.
Action Type	Select for which action type you want to view data.
Event Type	Choose which event type you want to view data for.
Group	Choose for which partner groups you want to view data.
Country	Choose for which customer country you want to view data.
Currency	Choose for which currency you want to view data.
Show	Add data from a selection of choices. These data points will get added to the table report after you select [Search].

Table reference

Table Column	Description
Partner	The name of the partner that drove data for a particular row.
New Actions	The number of new actions driven in the date range.
Return Actions	The number of return actions driven in the date range.
Re-Engaged Actions	The number of re-engaged actions driven in a date range.
New Action Cost	How much driving the new actions costs.
Return Action Cost	How much driving the return actions costs.
Re-Engaged Action Cost	How much driving the re-engaged actions costs.
New Revenue	The amount of money brought in by new actions.
Return Revenue	The amount of money brought in by return actions.
Re-Engaged Revenue	The amount of money brought in by re-engaged actions.