To view a specific prospective partner's profile:
From the left navigation bar in the
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[Discover] section, select Prospects.Find the partner whose profile you'd like to view and select that partner's name.
This will open up a modal with a range of partner information and insights you can explore further to decide whether the partner is a good fit for your brand. Have a look at the sections below for more information on what can be found:
Field | Description |
|---|---|
Contract Stage | If you have proposed a contract to the partner, it should reflect a status here to show whether the partner has joined or not. |
Relationship Stage | When adding a prospect to your list, the relationship status between that prospect and you will be reflected here. You should see one of following statuses:
|
Assigned to | You can assign account users to prospective partners by selecting the field and selecting users from a drop list. |
Groups | If you would like to group the partner into a certain category, you can do so here. Managing partner groups helps you organize your partners and helps find specific types by filtering when looking to invite partners to campaigns, etc. You can add groups by selecting the space to the right of the field. |
Campaigns | If your partner has been assigned to any campaigns, those campaigns will be listed here. |
Surveys | If you have sent any survey invites to the partner, those surveys should be listed here. Surveys allow you to collect information from partners to improve or streamline your business. Learn more on how to create a partner survey. |
Activity | A log of all activity relating to the prospect should be listed in this section. You also have the ability to add any internal notes or messages to potential partners that you want to store here, such as potential campaigns you had in mind for the partner, what caught your eye about them, etc.  |
The Contract Requirements tab is only visible if the partner has specific contract requirements you need to meet before sending the proposal.
In the Properties tab you'll find all the links to the partner's relevant social media profiles and web pages.
Each property also has a verification status badge in the bottom right corner to help you quickly identify whether the partner has verified their ownership of that media property.
Verified: The partner successfully verified their ownership with impact.com.
Not verified: The partner hasn't verified the property with impact.com, so we can't confirm whether they own it.
Verification not required: This property type doesn't require verification, e.g., LinkedIn.
Some of these properties might also display a Learn More option in the top right corner of the tile. You can select Learn More to view even further insights into that particular property. Partners with both verified media properties and active OAuth authorization will display a wider range of metrics.
See more about the partner's content, engagement and their audience.
Metric | Description |
|---|---|
Content Preview | Preview of the type of content the partner posts on their social media pages. You can select a post to see specific metrics for that post such as likes, views, and comments. |
Engagement | |
Followers | Shows the number of followers or subscribers the partner's social media page has. |
Subscribers | Shows the number of subscribers the partner's social media page has. |
Avg. engagement rate | Shows the average rate of engagement a partner received on their posts. This is calculated by adding the average likes, comments, and, when available, shares, and dividing the result by the total followers. |
Avg. likes | Shows the average amount of likes the partner received on their posts. |
Avg. comments | Shows the average amount of comments the partner received on their posts. |
Avg. views | Shows the average number of views per video or post. |
Avg. impressions | Shows the average number of times the partner's posts appeared on their audiences screen. |
Avg. reach | Shows the average number of unique users the partner's post has reached. |
Avg. shares | Shows the average number of times the partner's posts are shared by others. |
Post count | Shows the number of posts the partner has on their social media property. |
Board count | Shows the number of Pinterest boards this partner has. |
Last post date | Shows the date of the most recent post published by the partner. |
Reached Audience | |
Gender | Shows the distribution of gender across the partner's audience. |
Age | Shows the distribution of age across the partner's audience. |
Languages | Shows the primary language used in the partner's social platform. |
States | Shows the top states where the partner's audience is located. |
Countries | Shows the countries where the partner's audience is located. |
Cities | Shows the cities where the partner's audience is located. |
The learn more option can give you deeper insight into a partner's website pages. You can view additional metrics on Semrush.com with a free account. See the Website metrics reference below.
Click any Semrush-provided metric in the Ranking or Engagement sections to drill deeper into the website analytics on Semrush.com.
Optionally, at the bottom of the slideout, select Semrush.com
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[External link].
Create an account to view additional information.
A free account provides access to key metrics such as AI Visibility, Keywords, Backlinks, Traffic Share, Competitive Positioning Map, and more.
A paid subscription unlocks a broader range of data.
Metric | Description |
|---|---|
Ranking | |
Semrush global rank | Shows how a domain ranks globally using estimated traffic from Google’s first 10 results pages. |
Moz spam score | Shows how likely a site might be penalized or banned by Google, based on how many sites with similar features have been penalized. A lower score means lower risk, while a higher score suggests higher risk. |
Moz domain authority | Shows how likely a website is to rank higher in search results. The higher the score, the stronger the ranking potential. |
Engagement | |
Monthly visits | Shows the amount of unique visitors the website had globally over the most recent month. |
Weekly visits | Shows the weekly amount of unique visitors the website had globally. |
Unique users | Shows the amount of unique users over a specific time frame. |
Avg. time spent | Shows the average amount of time spent on the website during each visit. |
Organic traffic | Shows the amount of traffic a website receives from unpaid search engine results. |
Paid traffic | Shows the amount of traffic a website receives from paid advertisements on social media websites like Facebook, Twitter, Reddit, Pinterest, YouTube, etc. |
Categories | |
Content categories | Shows a breakdown by percentage of the top content categories that helps understand the website’s audience. |
Reached Audience | |
Gender | Shows the gender distribution of the website’s audience. |
Age | Shows the age distribution of the website’s audience. |
Countries | Shows the countries that contribute to the website’s traffic. |
In the Details tab you'll find all the relevant contact information needed. Have a look at the below details reference table for more information on what details you could find in this section.
Details | Description |
|---|---|
Contacts | A list of contact persons you could contact if you want to message or propose a contract. |
Address | The physical address at which the partner is located. |
Categories | These are the partner's indicated business topics or classifications, e.g. software, romance, gaming, etc. |
Tags | The tags will tell you more about the fields in which this partner works. |
Promotional areas | These are the locations or countries in which the partner promotes. |
Gender | This is either the gender of the individual or the type of partner, e.g. Female, Company, etc. |
Currency | The currency with which the partner operates and gets paid in. |
The Custom Fields tab is only visible if you have surveys enabled with custom fields. It shows the partner's responses to your custom field questions and any files they've attached. To learn about setting up surveys and custom fields, see Create Custom Fields for Surveys.
