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Batch Modifications & Reversals Overview

Submitting reversals and/or modifications changes the commission a partner receives for an action. These are commonly used when something about an action has changed, like a booking gets canceled, a disposition code is used, or when the reported conversion data for an action is incorrect. Actions can be modified or reversed anytime before the locking date of the action.

Partners have transparency in their reporting to see any actions that have been modified or reversed, along with the reason for the reversal.

Correcting locked actions

You cannot modify or reverse actions after they lock. Your only course of action is to either send a make-good to a partner via Partner Funds Transfer if modifying the action would increase the payout a partner would receive or to request the partner send a make-good to you if updating the action would decrease the payout a partner would receive.

Common reversal reasons

  • Returned orders or items - Most Brands prefer not to pay commissions on orders that are returned since the revenue from that action is never actually realized.

  • Canceled actions - If the event that took place was subsequently canceled, then you can choose to reverse the action in order to not pay out commissions.

  • Fraud - If you see activity that is against the terms and conditions outlined in your contract with the partner, then you can choose to reverse an action. Some common examples include actions from a stolen credit card, trademark bidding, or cookie stuffing.

You can create a .csv or .xml file to batch process action modifications and reversals (sometimes referred to as Returns) and submit it to via FTP or email.

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