Help Center

| Submit or View Help Requests | Developer Docs |

View desktop instructions
View mobile app instructions
Create Custom Attribution Models uses payout models to inform how partners should be paid out for their contributions towards a conversion. You can create custom payout models that can align more closely with what partner contributions (like introducing a customer to the conversion journey) your partnerships program values using the Model Builder.

This article covers how to:


This feature is available for Altitude clients,'s award-winning analytics solution. To learn more about Altitude, reach out to your CSM (or contact support).

Why use a custom model?

Custom models allow you to take any pre-constructed attribution model and modify it as needed to better suit your program needs. Changing how the conversion path is formed and how credit is distributed across path touchpoints is done by creating a more unique model, which ultimately provides you with a solution that can better help you accomplish program goals.

Did you find it helpful? Yes No

Send feedback
Sorry we couldn't be helpful. Help us improve this article with your feedback.