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Finance Explained for Brands

This guide is designed to help you understand how finance and billing works on impact.com. We recommend that everyone on your team reads it for a high-level understanding of impact.com's finance system.

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Your funding account

Your impact.com brand account has a funding account into which you deposit funds to cover:

  • impact.com fees — the SaaS fees you owe impact.com for using the platform and its services

  • Partner payments — the payments you owe partners for promoting your brand, such as commissions, bonuses, make good payments, and paid placements.

impact.com's Global Clearing House (GCH) distributes the funds in your funding account to partners, but offers no credit or loan services. To pay partners, you must deposit sufficient funds into your funding account.

Please note that there are several holidays each year on which payments to partners will not be processed:

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impact.com fees & payments explained

When you sign up with impact.com, the contract stipulates an amount due for platform use and the products you’re using. These fees are deducted directly from your funding account when due, and take priority over all other payments.

If your expenses exceed your funding account amount, or you're late funding your account for any reason, unpaid partner payouts will be considered overdue. Your next deposit will then attempt to cover impact.com fees and overdue partner payments first. impact.com doesn't allow you to match specific funding account payments with specific invoices; your oldest overdue payments will always be covered before more recent payments, and your impact.com fees always take priority over everything else.

Be sure to choose a funding strategy that's compatible with your contract. To learn more, read about aligning contract terms to finance settings.

Note: If you already have a funding strategy in mind, reach out to support or speak with your CSM (or OPM) to discuss how you can implement it.

Best practices

impact.com's most successful brand programs do the following:

  • Pre-fund — impact.com's system is designed for pre-funding, so the recommendation is to keep a running balance in your account from month to month.

  • Cover everything — fund your account at the end of an activity month with the full amount to cover all tracked activity that occurred. This ensures faster turnaround time for partner payouts and more successful partnerships.

  • Forecast — to consistently maintain a healthy account balance, keep an eye on forecasted payments coming due. Read about the Upcoming Partner Payments Report for more information.

Overview of documents & invoices

There are 4 main finance documents that impact.com generates for your account:

impact.com generates an invoice for your account that details the SaaS fees that are owed on a monthly, quarterly, or annual basis, depending on the contract you signed with impact.com. Make sure that these platform fees are accounted for when determining your budget and funding strategies, as impact.com fees take priority over all other payments and are withdrawn directly from your funding account. For more information, see impact.com Invoices.

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