Help Center

| Submit or View Help Requests | Developer Docs |

View desktop instructions
View mobile app instructions
Performance by Brand Report for Partners

The Performance by Brand Report contains performance metrics for the programs between you and your partnered brands.

You can select the performance metrics you want to see for 1, multiple, or all brand programs to which you are joined.

Manage the report

  1. From the top of the partner screen, navigate to the tabs menu and select the angle-down-solid.svg [Drop-down menu]All Reports.

  2. Under Performance, select Performance by Brand.

    • You can also pin the report to the Reports angle-down-solid.svg [Drop-down menu] by selecting Add to Reports Dropdown in the Actions column.

  3. Below Performance by Brand, you can filter for the data you want to view. Select search-solid.svg [Search] when you have the filters in place that you want.

    • View the Filter reference table below for more information.

    • You can use the icons at the top-right of the page to icon-emailNEW.svg schedule, icon-downloadNEW.svg download (in PDF, Excel, or CSV format), or export the report icon-ftpNEW.svg(via API).

Access the report data

You can view the report data as a trend graph or table and compare certain metrics.

The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.

  1. Select the angle-down-solid.svg [Drop-down menu] in the upper-right corner, then, choose a specific metric.

  2. Alternate between the line, bar, and treemap views by selecting the view icon.

Filter reference



Date Range

Filter data by when it was created. You can also compare two periods of time against each other.

You can pull a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting compare to {Previous year}.

If you want to pull more than 366 days of data, you will need to create multiple reports.


This is the unique identifier of the program as assigned by


Set the currency in which you want to view report data. will convert the amounts to your selected currency.


Add data from a selection of data points. These data points will get added to the table after you select search-solid.svg [Search].

Data points
  • Sale Metrics: This includes your Sale CR (Sale conversion rate—the number of sales divided by the number of clicks), Sale EPA (Earnings per sale action—Sale earnings divided by the number of sale actions), and Sale EPC (Earnings per unique click—Sale earnings divided by the number of unique clicks) metrics.

  • Lead Metrics: This includes your Lead CR (Lead conversion rate—the number of leads divided by the number of clicks), Lead EPA (Earnings per lead action—Earnings associated with lead actions divided by the number of lead actions), and Lead EPC (Earnings per unique click—Earnings associated with lead actions divided by the number of unique clicks).

  • Call Metrics: This includes the Calls (The number of tracked calls), Converted Calls (The number of call actions—pay-per-ring, pay-per-duration, and pay-per-call conversions, excluding reversed actions), and Call Earnings (Earnings associated with converted call actions) metrics.

  • Mobile Install Metrics: This includes the number of mobile install actions and the earnings associated with those actions.

  • Other Mobile Action Metrics: This includes the number of mobile-related (non-install) actions and the earnings associated with those actions.

  • Reversals: This metric shows the number of reversals per program in the chosen period.

  • CTR Metrics: This metric shows you your click-through rate per program during the chosen period.

Report data column reference




The name of the brand's program.

Program ID

The unique program ID to which the ad belongs.


The number of audience members that viewed the content belonging to this program over the specified date range.


The total number of program link clicks that took an audience the brand's landing page.


The total number of conversions (sales, app installs, etc.) tracked for this program. This number excludes any reversed conversions.

Select the number of actions to view an action listing for this program over the chosen time period.

Sale Amount

This is the total amount of revenue you've generated for this program over the selected time period.

Action Earnings

The amount of compensation received for driving the traffic for this program that resulted in conversions.

Click Cost

The aggregated value of the amount due to you for driving clicks.

Total Earnings

This is the total compensation earned from this program during the chosen time period. (e.g., Action Earnings + Click Cost earnings + performance bonus).


This is the average earnings per conversion (Earnings per Action) generated for this program.


This is the average earnings per link click (EPC) associated with a particular program. This amount is calculated by dividing the total action earnings by the total number of clicks.

Conversion Rate

Calculated as Actions divided by the number of Clicks and represents the percentage of clicks that result in conversions.


The average order value of conversions for each program over the chosen time period.

AOV=Sale Amount divided by Actions.

Did you find it helpful? Yes No

Send feedback
Sorry we couldn't be helpful. Help us improve this article with your feedback.