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Collect Campaign Data with Google Analytics

You can collect information about your ad campaigns by adding campaign parameters to the destination URLs you use. In this way, you can track your campaign across different social media apps, as well as tracking the email or video versions of the ads.

When a user clicks a referral link, the parameters you've added are sent to Google Analytics, and the related data is available in the Google Analytics campaign reports. Learn more about Collecting Campaign Data with Google Analytics.

  1. From the left navigation bar, select [Menu] → Settings.

  2. On the right, under Tracking, select Gateway.

  3. Select the [Edit] button to edit your Gateway Tracking Settings.

  4. Add any UTM parameters that need to be automatically appended to your partner links. See the Parameters reference below to see which parameters to use.

  5. Select Save.

Parameters reference

There are 5 parameters you can add to your URLs:




Used to identify the advertiser, site, publication, etc. that is sending traffic to your property, for example:, billboard.


The advertising or marketing medium, for example: cpc, banner, email newsletter.


The individual campaign name, slogan, promo code, etc. for a product.


Identify paid search keywords. If you're manually tagging paid keyword campaigns, you should also use utm_term to specify the keyword.


Used to differentiate links within the same ad. For example, if you have two call-to-action links within the same email message, you can use utm_content and set different values for each so you can tell which links were clicked on.


When you add parameters to a URL, you should always use utm_sourceutm_medium, and utm_campaign. The parameters utm_term and utm_content are optional.


Wile E Coyote is running an ACME Anvils campaign and he uses the following parameters to identify his traffic:

  • utm_campaign = acme-anvils to identify the overall campaign.

  • utm_source = anvils-mailer to identify traffic that results from your ACME Anvils email campaign.

  • utm_medium = email to identify traffic from the email campaign vs. the in-app campaign

Your custom campaign URL would be:

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