View desktop instructions

View mobile app instructions
Create & Send Newsletters to Partners

Published on: Mon, 24 Apr, 2023 at 12:36 AM | Updated on: Thu, 14 Aug, 2025 at 4:41 AM

Use Newsletters in impact.com to send email and in-app newsletters to your partners. These newsletters can be used for correspondence, upcoming changes about your program, special promotions, and more.

Video

Create a Newsletter

From the left navigation bar, select [Engage] → Partners → Automation.
Select  Newsletters, then select  Create Newsletter in the upper-right corner.
Enter the Newsletter Name that will set it apart from other newsletters, (e.g., Starks Mother's Day).

Proceed by filling in the information in both the Partner Segment and Email sections.

In the Partner Segment section, conditions can be created to develop a list of partners that will receive the newsletter.

Select Add Segment to create a selection of partners that you would like to engage with.
You can choose Select Segment to apply an existing segment from a [Drop-down menu] or select Create new segment and enter a name for a new segment.
Specify the Conditions by which impact.com should segment newsletter recipients.
Recommended: Want to learn how to effectively use conditions when creating your partner segments? Learn more here.
Performance conditions focus on partner activity within your program.
Actions
Clicks
Commission
Revenue
Performance Date Range
Available operators
- greater than
- greater than or equals
- less than
- less than or equals
- equals
  E.g., Actions greater than 6.
Available operators
- greater than
- greater than or equals
- less than
- less than or equals
- equals
  E.g., Clicks greater than 6.
Available operators
- greater than
- greater than or equals
- less than
- less than or equals
- equals
  E.g., Comission greater than 100.
Available operators
- greater than
- greater than or equals
- less than
- less than or equals
- equals
  E.g., Revenue is greater than 100, or if the partner is dormant, revenue is less than 1.
This defines the period for assessing a partner's clicks, actions, or revenue. It must be paired with at least one additional condition related to these metrics.
Available operators
- is
- is between
- Interval between
  The Performance Date Range can be an Exact Day (a single date like Today or 7 Days Ago) or a Date Range (a span like Last 7 Days or Last 30 Days) within the last 3 to 365 days.
Partners conditions focus on who the partner is and their relationship with your brand.
Relationship Stage
Original Joined Date
Last Transition Date
Partner Group
Partner Template Term
Contract Stage
Partner Name
Partner ID
Partner Country
Language
Available values
- New - Partners you've tagged as prospects, but have yet to email or send a proposal to.
- Outreach - Partners to whom you've sent an email or message.
- Negotiating - Partners without an accepted contract, including those awaiting a decision, those who haven’t accepted your proposal, those who countered your proposal, and those whose application you’ve countered.
- Joined - Partners joined to your program.
- Expired - Partners with expired contracts.
- Select All - Apply all prospect stages.
  E.g., Relationship Stage is any of Negotiating, Joined.
This indicates when the partner most recently joined.
Available operators
- is
- is between
- Interval between
  The Original Joined Date can be an Exact Day (a single date like Today or 7 Days Ago) or a Date Range (a span like Last 7 Days or Last 30 Days) within the last 3 to 365 days.
This indicates when the partner's most recent relationship stage changed.
Available operators
- is
- is between
- Interval between
  The Last Transition Date can be an Exact Day (a single date like Today or 7 Days Ago) or a Date Range (a span like Last 7 Days or Last 30 Days) within the last 3 to 180 days.
Available operators
- is any of
- contains
- starts with
  E.g., Partner Group is any of Loyalty Partners.
Available operators
- is any of
  E.g., Partner Template Term is any of Mother's Day Terms, Black Friday Terms
Available value
- Awaiting Advertiser Approval - Partners awaiting for contract approval from you.
- Advertiser Countered - You have countered a contract proposal.
- Pending Contract Expired - The proposed contract has expired.
- Awaiting Publisher Approval - Partners who have not yet accepted your contract proposal.
- Publisher Declined - Partners who have declined your contract proposals.
- Publisher Retracted - Partners who have withdrawn contracts they've proposed to you.
- Publisher Countered - Partners who have countered your contract proposal.
- Expired - Partners whose contracts have expired.
- Advertiser Declined - Partners who have had their contract declined by you.
- Awaiting Contract Start - Partners who have upcoming contracts starting with you.
- Advertiser Retracted - Partners from whom you have withdrawn contract proposals.
- None - A contract does not exist between you and the partner.
- Joined - Partners who are joined to your program.
- Select All - Apply all contract stages.
  E.g., Contract Stage is any of Joined.
Available operators
- is any of
- contains
- starts with
  E.g., Partner Name is any of Russel Sprout, Noah Lott.
Available operators
- is
  E.g., Partner ID is 123456
  You can find partner IDs by going to [Discover] → Partners → Partners and referencing the ID in the Partner field.
Refine your segment based on a partner's geographic location.
Available operators
- is any of
  E.g., Partner Country is any of Bulgaria, Chile.
Refine your segment based on a partner's locale.
Available operators
- is any of
  E.g., Language is any of English, Spanish.
Select Preview Segment Partners for a preliminary display of the segment. Once you're happy with the preview, select Save.

Select Add Email to start creating your newsletter content.
Optionally, [Toggle on] the Messaging Template setting to apply an existing messaging template, then select a template from the [Drop-down menu].

Enter your email details:

Field	Description
Send from	This is the from name that recipients will see when they receive the newsletter.
Reply to	This is the email address that partners will contact when they reply to this newsletter.
Cc/Bcc	[Toggle on] to include a Cc or Bcc email recipient in addition to the partners in your chosen segment. You can add 1 email address to the Cc field and 1 to the Bcc field. Any email address added as a CC or BCC will receive a copy of every email sent to partners in the selected segment. The number of emails may vary depending on the segment size.
Subject	The subject of the newsletter email.
Content	Use the WYSIWYG editor to create or edit your newsletter content. Hover over the icons to view formatting and content options (e.g., to upload an attachment, select [File] and drop your file).

Optionally, Insert signup link to one of your template terms. This will add a Join my program button that acts as a sign up link to your template terms.

Optionally, Insert additional dynamic token into your newsletter. You can see the dynamic fields available by selecting the [Add] [Expand] icon to the right of the option.

See the Dynamic fields reference below for more info about these fields.

Dynamic fields reference

Select Insert to populate your newsletter with relevant information (such as a partner’s name, or the current date) in your newsletter.

Attention: Tokens are case sensitive. Do not place any formatting within special tokens (for example,{lastName} is valid but, {LastName} is not.

Token

Description

{adcode_<adid>}

Populates with the full ad listing of the specified <adid> value (e.g., {adcode_1122330}).

Ad code limitations

The number of ad codes you can use per newsletter is limited by the number of audience members that are part of your newsletter.

Number of Adcodes	Limit
Maximum of 1	up to 60 000 partners
Maximum of 5	up to 30 000 partners
Maximum of 10	up to 20 000 partners
Maximum of 20	up to 5 000 partners

{mpid}

Populates with the ID value of the partner’s account (e.g., 98765).

{mpname}

Company name.

{firstName}

Populates with the first name of the partner (e.g., John).

{lastName}

Populates with the last name of the partner (e.g., Doe).

{currentDay}

Populates with the current date (e.g., January 19, 2038).

{currentTime}

Populates with the full date in ISO format (e.g., 19-Jan-2038 03:14:08 UTC).

{currentMonthYear}

Populates with the current month and year (e.g., January, 2038).

{unsubscribeUrl}

URL to unsubscribe from the newsletter.

Warning: All email newsletters must include a visible and functional unsubscribe link. If you don’t add an unsubscribe token, our system will automatically append one at the end of your newsletter to ensure compliance.

{programName}

The program name.

{programLogoSrc}

The source URL of the program logo.

If you want to save this newsletter as a template to be used in future, select [Toggle on] Save as new messaging template.
Select Preview for a preliminary display of the newsletter. Once you're happy with the preview, select Done or Send test email.

Optionally, [Toggle on] the In-app Announcement feature to have the same or custom Content be sent to your partners in-app.
Optionally [Toggle on] Schedule to select a future date and timezone for when the newsletter can be sent.
- Select Schedule Newsletter to initiate the schedule.
Optionally, you can Send Test Newsletter to send a test copy of the newsletter to your impact.com account email address, or Save as draft to come back to it later.
Once tested and you are happy with the result, select Send Newsletter.

Create a Newsletter

Related Articles