The Brands Marketplace is where you can find brands and apply to partner with them. Forming multiple partnerships helps you drive more traffic for brands that align with your promotional channels and audience. These partnerships increase revenue for you and your partnered brands. You'll need to join the Brands Marketplace before you can find and apply to brands.
If you're a creator, impact.com allows you to apply to either a brand's affiliate program or its creator campaign. This article only explains how to apply as a partner to a brand's program. To work with a brand as a creator, see Join Creator Campaigns instead.
There are brands you're pre-qualified to work with. Use the Brands to work with instantly widget on the Dashboard page, or learn more about the widget here.
Find brands
From the top navigation bar, select Brands.
-
Select Find Brands.
This option will not appear unless you have applied to the Brands Marketplace.
Want to find brands based on the products they offer? See the Apply to brands via the Product Marketplace section below.
The marketplace navigation bar provides quick access to many screens and can help you keep your partnership creation efforts organized.
Tab
Description
Featured
View brands that impact.com recommends for you, as well as brands that have joined the Brands Marketplace recently.
All Brands
See all brands on the Brands Marketplace. Here, you can filter and search for brands.
My Brands
Keep track of your partnered brands. Here you can also find brand contact information.
Applied
Review which brands you have applied to partner with.
Upcoming Changes
View brands that have any upcoming changes in their contract terms.
Favorites
See what brands you favorited during your previous marketplace searches.
New
Discover brands that have recently joined the Marketplace.
The left navigation menu shows filters you can use to sort any given list of brands you're viewing. Select
[Plus] to expand the filter and toggle its settings.Filter
Description
Categories
You can filter brands by their industry. Select an industry before further refining your search with the other subcategories. Selecting a category will add all subcategories to your search results. To deselect a subcategory, do so from under the marketplace navigation bar.
Relationship
Which stage in the application process you are with a given brand.
Invited
Applied
Joined
Not applied
Pre-Qualified
Payout Model
What the brand will pay out for—an online sale/CPA, a lead, an app install, etc. Refer to the brand's terms for specific details.
Features
Which program features the brand currently employs or provides access to. impact.com has brands that adhere to ITP standards, for example.
Brands can also provide unique promo codes, have websites that are responsive to mobile devices, and allow you to modify their ads for deep linking.
Service Areas
The countries where the brand can service customers (i.e., sell products or services).
Asset Types
The types of ads that the brand has ready for you to host.
Image
Email
Sponsored Text
Text Link
Long Sponsored Text
Coupon
Article
Video
Flexi Ad
Once you find a brand you are interested in partnering with, select their icon to learn more about their program.
Access a high-level profile of each brand such as its social pages, About information, and other statistics.
Detail
Description
Description
A brief description of what the brand is about.
Who we’re looking for
Ideal characteristics of a suitable partner.
Preferred business models
A brand’s preferred partner promotional methods.
30 Day EPC
View how much the brand's current partners earn on average from each click.
Response
See the percentage of applications this brand has replied to in the past 7 days.
Acceptance
See the percentage of applications this brand has approved in the past 7 days.
Funding Status
See how often the brand has funded its account enough to pay its partners the full earned amount at the agreed-upon time.
Detail
Description
Where we service
The geographical regions this program focuses on.
How we track
The available tracking methods the program uses:
-
Unique Promo Code Tracking
View if the brand has set up promo code tracking. This tracks whenever a promo code is used during checkout.
-
Mobile Site
See if the brand has a mobile site set up. This would likely mean they have ads that are mobile site compatible.
-
Mobile Apps
See if the brand has a mobile app. This would likely mean the brand has ads that drive app installations.
-
Pixel Piggyback
The brand allows you to place piggyback pixels on their ads.
-
Deep Linking
See if this program lets partners deep link.
More program details
Any additional information you might need to promote the brand:
-
Product Catalog
See if the brand has created at least one product catalog.
-
Allow Trademark
You can bid with other partners for terms that the brand has trademarked. This would be useful for keywording in SEO efforts.
-
Payouts on Gift Cards
The brand will pay out based on consumers using gift cards during checkout.
-
Open To Placements
The brand allows and is willing to pay for ad placements.
-
Sell on Amazon
The brand has products available on Amazon.
-
Open To Influencers
The brand is open to working with influencers.
Date joined
View the date this program started on impact.com.
External links
Any links a brand wants to share with a partner, e.g., a link to a product collection, FAQs, or a sample landing page.
About the company
Where the company is situated, as well as other relevant information such as the web address.
Apply to brands via the Brands Marketplace
From the top navigation bar select Brands → Find Brands.
From the Marketplace navigation bar, select All Brands.
-
If you want to apply to a single brand, hover over the brand's logo, then select Apply.
In the pop up, review the brand's contract terms. Optionally, add a note explaining why you want to work with the brand.
Select Apply to submit your application.
-
If you want to apply to multiple brands simultaneously, check the
[Checkbox] in the upper-left corner of the brands’ marketplace tiles. (You may select a maximum of 10 brands.)
Select the Apply button just below the top navigation bar.
You can view the selected brands’ contract terms in the pop up that follows, and if you are ready to proceed, select Apply to Selected Brands.
Apply to brands via the Product Marketplace
The Product Marketplace is a brand discovery tool that allows partners to discover and apply to new brands via the products that the brands have on offer.
From the top navigation bar select Products → Find Products.
-
Select Explore our Product Marketplace to view all products.
-
Select the icon of a product you are interested in, then select Apply to brand.
-
Alternatively, select
[Add] alongside the product name.
-
-
Once you have read the Payout terms, select
[Checked box] to indicate that you understand you will be legally bound to the terms if the brand accepts your application.Optionally, add a note explaining why you want to work with the brand.
-
Select Apply.
Once your application to join the brand's program is accepted, you will be able to get your unique tracking link to the brand's products.
After you apply to a brand, a 
[Clock] will appear next to its name in the Brands Marketplace. impact.com will notify the brand that you've applied to become a partner, and the brand will review your application. If the brand accepts your application, the [Clock] will turn into a 
[Checkmark]. If the brand declines your application, the [Clock] will disappear. You'll receive an email once the brand makes its decision.
The Brand Marketplace is where you can find brands and apply to partner with them. Forming multiple partnerships helps you drive more traffic for brands that align with your promotional channels and audience. These partnerships increase revenue for you and your partnered brands. You'll need to join the Brand Marketplace before you can find and apply to brands.
Find brands
From the navigation bar at the bottom of your screen, select
Discover.From the tabs at the top of the Discover screen, select Brands.
-
Under Brand Marketplace, select Discover Brands.
Understand the features on the Brand Marketplace screen:
Feature
Description
[Back]Return to the Brands page.
[Filter]Open the Filters slide-up to filter brands according to specific characteristics. For more information, see the Filter for specific kinds of brands reference below.
[Search]Search the Brand Marketplace for a particular category of brands, or search for brands by name. Select
[Exit] or Cancel to clear search parameters.The Filters slide-up displays filters you can use to easily find brands that suit you. Select
[Checked box] to apply filters or select [Plus] to expand the filter category and view more options.Filter
Description
Sort By
Select the order in which you would like to view brands. You can arrange brands according to Most Recent, Name: A-Z, or Name: Z-A.
Category
You can filter brands by their industry. Select an industry before further refining your search with the other subcategories.
Relationship
Filter brands that you have not applied to (removing any previously rejected brands from the available pool) or by those you are pre-qualified to work with (you will be instantly joined to their program).
Payout Model
Filter brands by what they will pay out for—an online sale/CPA, a lead, an app install, etc. Refer to the brand's terms for specific details.
Service Area
Filter brands by the countries that they can service customers (i.e., sell products or services).
Once you find a brand you are interested in partnering with, select their icon to learn about what they offer, their preferred business models, and more.
Some the information when creating or updating their profile won't be visible if the brand doesn't include any relevant information.
Access a high-level profile of each brand such as its social pages, About information, and other statistics.
Detail
Description
Earnings Per Click
View how much the brand's current partners earn on average from each click.
Response Rate
See the percentage of applications this brand has replied to in the past 7 days.
Approval Rate
See the percentage of applications this brand has approved in the past 7 days.
Fund Status
See how often the brand has funded its account enough to pay its partners the full earned amount at the agreed-upon time.
Description
A brief description of what the brand is about.
Who we’re looking for
Ideal characteristics of a suitable partner.
Preferred business models
A brand’s preferred partner promotional methods. E.g., Loyalty/Rewards.
Select the Details tab to access additional brand details.
Detail
Description
Where we service
The geographical regions to which the brand can sell their goods and services.
How we track
The available tracking methods the program uses:
Unique Promo Code Tracking: View if the brand has set up promo code tracking. This tracks whenever a promo code is used during checkout.
Mobile Site: See if the brand has a mobile site set up. This would likely mean they have ads that are mobile site compatible.
Mobile Apps: See if the brand has a mobile app. This would likely mean the brand has ads that drive app installations.
Pixel Piggyback: The brand allows you to place piggyback pixels on their site.
Deep Linking: Create tracking links to different pages on their website.
More program details
Any additional information you might need to promote the brand.
Product Catalog: See if the brand has uploaded their products to the impact.com product marketplace.
Allow Trademark: You can bid with other partners for terms that the brand has trademarked. This would be useful for keywording in SEO efforts.
Payouts on Gift Cards: The brand will pay out when consumers use gift cards during checkout.
Open To Placements: The brand allows and is willing to negotiate paying Placement Fees for ad placements.
Sell on Amazon: The brand has products available on Amazon.
Open To Creators: The brand is open to working with influencers.
About the company
Where the company is situated, as well as other relevant information such as their website address.
Apply to brands via the Brand Marketplace
From the navigation bar at the bottom of your screen, select
Discover.From the tabs at the top of the Discover screen, select Brands.
Under Brand Marketplace, select Discover Brands.
Select the profile icon of the brand you want to apply to.
-
Once you have read the Payout terms, select
[Checked box] I have read, understood, acknowledged, and accepted the (brand) Terms.Refer to the Payout terms in the Promote tab for more information.
-
Select Apply.
Apply to brands via the Product Marketplace
The Product Marketplace is a brand discovery tool that allows partners to discover and apply to new brands via the products that the brands have on offer.
From the navigation bar at the bottom of your screen, select
Discover.From the tabs at the top of the Discover screen, select Products.
-
Select the icon of a product you are interested in, then select Apply to brand.
Alternatively, select the
[Add] alongside the product name.
-
Once you have read the Payout terms, select
[Checked box] I have read, understood, acknowledged, and accepted the (brand) Terms.Optionally, add a note explaining why you want to work with the brand.
-
Select Apply.
-
Once your application to join the brand's program is accepted, you will be able to get your unique tracking link to the brand's products.
-