Join the Brands Marketplace

Published on: Wed, 7 Jun, 2023 at 3:22 AM | Updated on: Thu, 12 Oct, 2023 at 2:21 AM

The Brands Marketplace is where you can find thousands of brands that are looking for new partners. Before you can begin applying to programs, however, you must be approved to join the Marketplace.

Step 1: Start your marketplace application

Get started with your application by following these steps:

From the left navigation menu, select your Profile Icon → Join the Impact.com Marketplace.
Select Start my application.
Follow the steps through the application checklist.
Select Get Started.

Step 2: Apply to the Brands Marketplace

There are 4 steps to complete when you apply to the Brands Marketplace:

1. Complete your tax information

If you are based outside of the US, you will be asked to complete your Indirect Tax Registration.

Select Save to save any changes.

2. Enhance your profile

In the Enhance your profile tab, you will be requested to fill out the following sections:

Section

Required information

Company Information

Here you will add:

Logo: An image of your company's logo or your profile pic can be uploaded here.
Description: Tell brands about yourself or your company as well as your content.
Content and Interests: Brands can find you by searching the following keywords.
Business Model: You can select the model your business fits best from the drop list.

Not sure what your business model is? See the section below for more info.

Business models explained

Model	Description
Content/Reviews	Partners focused on producing editorial content related to promoting, comparing and listing products and services.
Deal/Coupons	Partners who aggregate and classify deals and promotions for consumer savings.
Loyalty/Rewards	Partners who incentivize transactions from consumers, employees, or businesses through a membership and benefits reward program.
Social Influencer	Individuals who market products and services to their own audience on social media platforms.
Network	Partner platforms that broker access to brand campaigns and provide tracking, reporting, and payment services.
Commerce Solution	Site-side shopping tools or services that drive conversion optimization for brands.
Media Arbitrage	Search Engine, Social, or Programmatic marketers that manage keyword campaigns for brands, often on a performance basis.
Cross Audience Monetization	Businesses that publish offers, content, and complementary products to current customers or audiences (e.g., exit traffic, improved UX) to drive incremental revenue.

Additional Information

[Toggle on] the Links setting to list any additional links with information to share with partners.

Contacts

Select at least one account user to be displayed as the point of contact when brands are reviewing your profile. If your account only has one user, that user will be automatically selected.

Media Kit

If you have one, upload a PDF of your media kit. You can upload multiple media kits.

Pause Profile

Pausing prevents your profile from being shown to brands in the marketplace.

Select Save to save any changes.

3. Modify your media properties

Next, select the Modify your media properties section. If you make use of a website or social page, you will need to verify them. To add media properties:

Select Create Media Property.
Choose the type of media property you want to create.
Fill out the form that appears and select Save.

Your media properties and their verification statuses will be listed on the Media Properties page.

Learn how to connect and manage media properties.

4. Submit your marketplace application!

Once you’ve completed all the steps on the checklist, select Submit your Marketplace application! from the checklist, and select Submit Application.

Once submitted, impact.com will review your application within two business days. Once approved, you'll be able to work with brands immediately.

Step 3: View your marketplace application status

If you have a pending, active, or declined direct relationship with a brand and a pending Brands Marketplace application, a Marketplace Status tab overlay should appear on the left navigation bar. You can select this tab to review the status of your application(s).

If your application is pending approval or has been rejected for any reason, a message will appear on this screen to inform you as such. If the application has been approved, this tab will disappear and you will have access to the marketplace. You will also receive an email informing you of application updates.

Note

You will hear back from our team within 24-72 hours. While you wait, if you log out and log back into impact.com, you can select Brands from the top navigation menu to browse the Brands Marketplace. If you see any brands you might want to join after your application is approved, select the [Unchecked box] in the brand's panel to favorite the brand. You can then access your favorite brands again from the Favorites menu of the Marketplace screen.

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