When using the "Last Click” crediting policy for attributing conversions to partners, it is possible for a partner to “hijack” another partner’s conversion during the last stage of the customer’s conversion path. This is often referred to as one partner leapfrogging another to win credit for a conversion, causing the partner that played a key role in the conversion to lose out on the associated commission.
The Leapfrogging Summary Report allows you to see the final partner interactions in a conversion path within a specified time window. The insights provided by this report can help you make more informed decisions when tuning your program's crediting rules and commission structure. Learn more about Optimize Essentials & Pro.
Access the report
This feature is only available with the Optimize add-on. Click here to get the add-on!From the left navigation bar, select
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[Optimize] → Payout → Leapfrogging.Adjust the filters to suit your needs and select
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[Search].See the Filter reference below for more information on the filters available.
Add or remove columns from the report table using the
![[Column]](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-63cbd5b88168715b031f0dd433962072.svg)
[Columns] icon at the top-right of the report.See the Report column reference below for more information on the data displayed in the report.
Filter | Description |
|---|---|
Date range | Filter for a specific date range of data.
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Event Type | Select the event types for which you want to view leapfrogging data. |
Partner | Select a partner for which you want to view leapfrogging data. |
Time between last click (winner) and second to last click (Hours) | Select the window size, in minutes, between the winning last click and the second to last click. |
Group | Select a partner group for which you want to view leapfrogging data. |
Column | Description |
|---|---|
Partner | The name of the partner. |
Actions Won | The total number of actions the partner won by leapfrogging others within your chosen date range.
|
Actions Lost | The total number of actions the partner lost due to being leapfrogged by another partner within your chosen date range.
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Net Leapfrogged Actions | The number of actions won minus actions lost due to leapfrogging.
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Payout Won | The total payout the partner generated during your chosen date period by leapfrogging other partners. |
Payout Lost | The total payout the partner lost during your chosen date period from being leapfrogged by other partners. |
Net Leapfrogged Payout | The amount of payout generated minus the amount of payout lost due to leapfrogging during the chosen time period. |