The Leapfrogging Detail Report is a drill-through report from the Leapfrogging Summary Report. It offers insights into which partners are winning the most, and which partners are leapfrogged the most, along with associated action and payout data.
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Select the number of Actions Won or Actions Lost in the Leapfrogging Summary Report.
Your chosen filters will persist from the Leapfrogging Summary Report.
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Add or remove columns from the report table using the
[Columns] icon at the top-right of the report.See the Report column reference below for more information on the data displayed in the report.
Column |
Description |
|---|---|
Winning Partner |
If you selected the number of Actions Lost, your chosen partner will be the Leapfrogged Partner and you should check to see which partners leapfrogged them. If you selected the number of Actions Won, your chosen partner will be the Winning Partner and you should check to see which partners they leapfrogged. |
Leapfrogged Partner |
If you selected the number of Actions Lost, your chosen partner will be the Leapfrogged Partner and you should check to see which partners leapfrogged them. If you selected the number of Actions Won, your chosen partner will be the Winning Partner and you should check to see which partners they leapfrogged. |
Actions Won |
The total number of leapfrogged actions the winning partner won from this specific partner within your chosen date range.
|
Actions Lost |
The total number of actions the partner lost due to being leapfrogged by another partner within your chosen date range.
|
Payout Won |
The total payout the partner generated during your chosen date period by leapfrogging this specific partner. |
Payout Lost |
The total payout the partner lost during your chosen date period from being leapfrogged by this specific partner. |
Average Last Click to Conversion Latency |
The average time between the last click and conversion. |