Read more about tracking with UTT.
Parameter |
Format |
Required |
Description |
Example |
|
AlphaNumeric (64) |
Required |
The unique, trackable ID of the order. |
OID-12345 |
|
String (70) |
Recommended |
Unique identifier used to identify a visitor on your website (regardless of whether they're signed in). Common examples include UUIDs, anonymous user cookies, and IDFVs. It should not contain any data that could directly identify an individual, such as email addresses or authenticated user IDs. |
CPID-1234 |
|
String (64) |
Required if you are using any Promo Codes |
Coupon or promo code for the order (pass an empty string if there is no promo code for this order). If more than one is used, only one can be reported to us. |
10OFF-ROCKET |
|
AlphaNumeric (50) |
Required for chained actions, Optional otherwise |
Unique customer identifier that your platform assigns to customer accounts. Do not use personally identifiable data for this field. |
123424872-AB |
|
String (64) |
Optional |
SHA1 hash of customer’s email, or a plain text email (will be hashed by our system). |
gus@tomail.com |
|
AlphaNumeric (40) |
Optional |
Status of the customer: E.g., “New” or “Returning”. |
New |
|
String (3) |
Required |
ISO 4217 code for the order (E.g., USD). impact.com supports these currencies. |
USD |
|
Decimal (8,2) |
Optional |
Discount amount for the order. This will be subtracted from the subTotal for the order. |
18.89 |
|
Decimal (8,2) |
Optional |
Discount amount for the order. This will not affect the subTotal for the order, and is only for reporting purposes. |
20.00 |
|
Decimal (8,2) |
Optional (Available for lead trackers only) |
Subtotal of the order after discounts. This can be used to submit an amount with lead conversions. |
125.00 |
|
String (64) |
Optional |
The customer's postal code. |
93101 |
|
String (64) |
Optional |
Used primarily for travel, this specifies the location for the purchase. |
Santa Barbara |
|
String (64) |
Sale only |
Used primarily for travel, this specifies the type of location for the purchase. |
City |
|
String (64) |
Optional |
Used primarily for travel, this specifies the unique identifier for the location for this purchase. |
SB |
|
E.g., |
String (30) |
Optional |
Date or "datetime" string that is available in reporting. |
2017-02-01 or 2022-05-21T07:25:00Z |
|
E.g., |
String (64) |
Optional |
Custom string that is available in reporting. |
Reporting 1 |
Parameter |
Format |
Required |
Description |
Example |
|
Decimal (8,2) |
Required |
Total amount for the line item (quantity * price), pre-tax, pre-shipping and post-discount. |
449.99 |
|
String (64) |
Required |
The category which this item is associated with (in which this item is contained) in a product catalog. |
Rocket |
|
AlphaNumeric (40) |
Required |
Item’s Stock Keeping Unit (SKU) identifier. |
ROCKET001 |
|
Integer |
Required |
Quantity of the line item purchased. |
3 |
|
String (128) |
Optional |
Name of the item. |
Type AB Rocket |
|
String (64) |
Optional |
The sub-category in which the item was placed in a product catalog. |
Type AB |
|
Decimal (8,2) |
Optional |
Discount amount of the item. This will be subtracted from the item’s subtotal. |
10.00 |
|
Decimal (8,2) |
Optional |
Discount amount of the item. This will not affect the item’s subtotal, and is only for reporting purposes. |
10.00 |