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Tracking with UTT: JavaScript Parameters

Read more about tracking with UTT.

Order-level Parameters

Parameter

Format

Required

Description

Example

orderId

AlphaNumeric (64)

Required

The unique, trackable ID of the order.

OID-12345

customProfileId

String (70)

Recommended

Unique identifier used to identify a visitor on your website (regardless of whether they're signed in). Common examples include UUIDs, anonymous user cookies, and IDFVs. It should not contain any data that could directly identify an individual, such as email addresses or authenticated user IDs.

CPID-1234

orderPromoCode

String (64)

Required if you are using any Promo Codes

Coupon or promo code for the order (pass an empty string if there is no promo code for this order). If more than one is used, only one can be reported to us.

10OFF-ROCKET

customerId

AlphaNumeric (50)

Required for chained actions, Optional otherwise

Unique customer identifier that your platform assigns to customer accounts. Do not use personally identifiable data for this field.

123424872-AB

customerEmail

String (64)

Optional

SHA1 hash of customer’s email, or a plain text email (will be hashed by our system).

gus@tomail.com

customerStatus

AlphaNumeric (40)

Optional

Status of the customer: E.g., “New” or “Returning”.

New

currencyCode

String (3)

Required

ISO 4217 code for the order (E.g., USD). impact.com supports these currencies.

USD

orderDiscount

Decimal (8,2)

Optional

Discount amount for the order. This will be subtracted from the subTotal for the order.

18.89

orderRebate

Decimal (8,2)

Optional

Discount amount for the order. This will not affect the subTotal for the order, and is only for reporting purposes.

20.00

orderSubTotalPostDiscount

Decimal (8,2)

Optional (Available for lead trackers only)

Subtotal of the order after discounts. This can be used to submit an amount with lead conversions.

125.00

customerPostCode

String (64)

Optional

The customer's postal code.

93101

locationName

String (64)

Optional

Used primarily for travel, this specifies the location for the purchase.

Santa Barbara

locationType

String (64)

Sale only

Used primarily for travel, this specifies the type of location for the purchase.

City

locationId

String (64)

Optional

Used primarily for travel, this specifies the unique identifier for the location for this purchase.

SB

date1-10

E.g., date3 ; date7

String (30)

Optional

Date or "datetime" string that is available in reporting.

2017-02-01 or 2022-05-21T07:25:00Z

text1-10

E.g., text2 ; text6

String (64)

Optional

Custom string that is available in reporting.

Reporting 1

Item-level Parameters (for Sale Trackers only)

Parameter

Format

Required

Description

Example

subTotal

Decimal (8,2)

Required

Total amount for the line item (quantity * price), pre-tax, pre-shipping and post-discount.

449.99

category

String (64)

Required

The category which this item is associated with (in which this item is contained) in a product catalog.

Rocket

sku

AlphaNumeric (40)

Required

Item’s Stock Keeping Unit (SKU) identifier.

ROCKET001

quantity

Integer

Required

Quantity of the line item purchased.

3

name

String (128)

Optional

Name of the item.

Type AB Rocket

subCategory

String (64)

Optional

The sub-category in which the item was placed in a product catalog.

Type AB

totalDiscount

Decimal (8,2)

Optional

Discount amount of the item. This will be subtracted from the item’s subtotal.

10.00

totalRebate

Decimal (8,2)

Optional

Discount amount of the item. This will not affect the item’s subtotal, and is only for reporting purposes.

10.00

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