View desktop instructions

View mobile app instructions

Enable Event Notification Postbacks for Brands

{CampaignId}

Campaign ID

{ActionTrackerId}

Event Type ID

{MediaPartnerId}

Partner ID

{CampaignName}

Campaign Name

{ActionTrackerName}

Event Type Name

{MediaPartnerName}

Partner Name

{ActionId}

Action ID

{Status}

Action Status

{StatusDetail}

More details about the action status, for example the reason for an action modification

{AdId}

Ad ID

{Payout}

Action payout to the Partner, in the Partner currency.

{DeltaPayout}

The change of the Payout Amount

{IntendedPayout}

The intended Payout Amount for an overlimit action

{Amount}

Action amount, in the advertiser's currency. Only applicable for sale actions.

{DeltaAmount}

Corrected Amount from previous action.

{IntendedAmount}

The intended Sale Amount for an overlimit action

{Currency}

Currency for the action

{OriginalCurrency}

Original (i.e. cart) currency for the action

{OriginalAmount}

Original (i.e. cart) amount for the action

{EventDate}

The date of when the conversion took place

{CreationDate}

The date the action is created in the system

{LockingDate}

Date, in advertiser timezone, when the action will be locked.

{ClearedDate}

Date, in advertiser timezone, when the action will be cleared.

{ReferringDomain}

Domain where the referral took place (if online)

{LandingPageUrl}

Url of landing page (if online)

{RefCustomerArea}

Customer Area, derived from IP address

{RefCustomerCity}

Customer City, derived from IP address

{RefCustomerRegion}

Customer Region, derived from IP address

{RefCustomerCountry}

Customer Country Code, derived from IP address

{SharedId}

A value that a Partner can include in the click URL which becomes available to your advertisers

{PromoCode}

Promo code

{CustomerStatus}

Customer status

{Oid}

Order ID

{Note}

A note supplied with the reported action

{CustomerPostCode}

Customer Post Code

{CustomerCity}

Customer City, supplied with the reported action

{CustomerCountry}

Customer Country Code, supplied with the reported action

{CustomerRegion}

Customer Region, supplied with the reported action

{CustomerId}

Customer ID

{CustomerEmail}

Hashed Customer Email, supplied with the reported action

{IpAddress}

IP Address of the device

{CallerId}

Phone number of the caller

{Text1-10}

Supplied with the reported action

E.g., {Text2}, {Text4}, {Text5}, {Text7}

{Date1-10}

Supplied with the reported action

E.g., {Date3}, {Date4}, {Date5}, {Date8}

{Money1}

Supplied with the reported action

{Money2}

Supplied with the reported action

{Money3}

Supplied with the reported action

{Numeric1-10}

Supplied with the reported action

E.g., {Numeric1}, {Numeric4}, {Numeric6}

{appPackage}

Mobile app package

{appName}

Mobile app name

{appVersion}

Mobile app version

{deviceOs}

Device operating system

{deviceOsVersion}

Device operating system version

{deviceManuf}

Device manufacturer

{deviceModel}

Device model

{macAddress}

MAC Address in upper case

{macAddressLower}

MAC Address in lower case

{macAddressAlpha}

MAC Address without colons

{macAddressAlphaLower}

MAC Address without colons lower case

{macAddressSha1}

MAC Address hashed using SHA1

{macAddressSha1Lower}

MAC Address lower case and hashed using SHA1

{macAddressMd5}

MAC Address hashed using MD5

{macAddressMd5Lower}

MAC Address lower case and hashed using MD5

{iosIfa}

iOS advertising identifier

{iosIfaSha1}

iOS advertising identifier hashed using SHA1

{iosIfaMd5}

iOS advertising identifier hashed using MD5

{iosIfaNoHyphens}

iOS advertising identifier without hyphens

{iosAdTracking}

iOS Ad Tracking setting

{androidId}

Android ID

{androidIdSha1}

Android ID hashed using SHA1

{androidIdMd5}

Android ID hashed using MD5

{odin1}

SHA-1 hash of the MAC address of a phone?s wifi adapter

{openUdid}

OpenUDID of device

{deviceId}

Device ID

{deviceIp}

Device IP

{join(items, i, "sku{i}={i.sku}", "&", "?")}

?sku1=GH23&sku2=UT66&sku3=RW87

{join(items, i, "cat{i}={i.cat}", "&", "?")}

?cat1=Watches&cat2=Shoes&cat3=Hats

{join(items, i, "qty{i}={i.qty}", "&", "?")}

?qty1=3&qty2=4&qty3=11

{join(items, i, "amt{i}={i.amt}", "&", "?")}

?amt1=2.92&amt2=99.32&amt3=4.99

{join(items, i, "cartamt{i}={i.cartamt}", "&", "?")}

?cartamt1=50.01&cartamt2=23.89&cartamt3=34.00

{join(items, i, "rbt{i}={i.rbt}", "&", "?")}

?rbt1=1.00&rbt2=5.00&rbt3=1.50

{join(items, i, "name{i}={i.name}", "&", "?")}

?name1=1.00&name2=5.00&name3=1.50

{join(items, i, "promo{i}={i.promo}", "&", "?")}

?promo1=HAPPY&promo2=H10DAY&promo3=NOW30

{join(items, i, "price{i}={i.price}", "&", "?")}

?price1=1.70&price2=2.00&price3=0.00

{join(items, i, "brand{i}={i.brand}", "&", "?")}

?brand1=lulu&brand2=NB&brand3=impact

{join(items, i, "discount{i}={i.disc}", "&", "?")}

?discount1=2.00&discount2=0.50&discount3=10.00

{join(items, i, "itemlist{i}={i.itemlist}", "&", "?")}

?itemlist1=accessories&itemlist2=apparel&itemlist3=games