Labels are a tool to help you organize your ads into categories such as size, promotions, offer dates, keywords, or any other category that may be relevant to you or your partners. Multiple labels can be created and added to ads.
Labels applied to ads are visible to and can make it easy for your partners to search for ads.
From the left navigation menu, select Content → Ads.
On the main ads screen, find the ad to which you want to add a label and select Update.
On the main ad screen, find Labels and start typing in the field to search for existing labels or select (create “your_label”) to create a new label.
Multiple labels can be added at a time by separating the labels with a comma.
Once completed, select Save.