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Submit Conversion Data via FTP or Email

If you're collecting conversion data (i.e., Actions) server-side or through a cookie, you will need to submit your data to so you can visualize your program's performance, attribute credit to partners, and modify or reverse any actions before they lock. The required parameters for Web Actions and Mobile App actions are different. Navigate to Mobile-Specific Parameters for more information on submitting mobile app conversions.

Looking to create a Connection?

  • If you have Connections turned on for your account, setting up a conversion data pipeline will look different for you. Learn how to create a Connection.

You will be guided through formatting and submitting your conversion data, and this article assumes that you have already begun collecting data. If you need help with collecting conversion data with non-pixel tracking, reach out to your CSM (or contact support). recommends that you refer to the original Technical Integration Plan provided to you by our Technical Services team—this document describes your tracking method and integration.

Warning: We strongly recommend that you do not process actions older than 88 days, as currently does not process conversions submitted through FTP that have an event date older than 88 days.

Step 1: Prepare your data

Follow the instructions below to view a template file, add in your conversion data, and save it in a .csv format. The template you need depends on whether you are tracking conversions at the item level (i.e., including the SKU, quantity, etc. of each item in an order) or at the order level (i.e., just tracking orders themselves, not the items within them). You can also submit chained action data.

  1. Select one of the links below to view the .csv file template that matches what level you track actions at.

  2. Add your conversion data to the file.

  3. Append any optional parameters you want to report as new columns in your file.

  4. Save your file in .CSV format with an easily identifiable title and date (e.g., 2020-01-01_ActionData.csv).

    Note: For item-level batch files, Order IDs that have multiple associated SKUs must be listed consecutively. Not grouping together line-items with the same Order ID and different SKUs will result in a OID_DUPLICATE error for the SKUs listed farther down the file.

Step 2: Submit your data file
  • We recommend splitting FTP/SFTP files to keep the maximum number of entries per file under 10000.

  • To submit a file to's FTP/SFTP server, you will need to retrieve account credentials first. Follow the instructions below to learn how to have your existing credentials emailed to you.

  1. From the left navigation bar, select ellipsis-v-solid.svg [Menu] → Settings.

  2. On the right, under Tracking, select Event Types.

  3. Hover over the Event Type for which you want to submit server-side action tracking data, select ellipsis-h-solid__1_.svg [More] on the right, and select View / Edit.

  4. Next to Returns Processing, select pencil-alt-solid.svg [Edit].

  5. Select Automate returns processing (advanced) → Upload file to system FTP server.

  6. Select Email FTP Username and Password and Save.

    • Once you have received your FTP/SFTP credentials, use an FTP/SFTP client to connect to with the following info:









      (Your case-sensitive FTP Username.)

      (Your case-sensitive SFTP Username.)


      (Your case-sensitive FTP Password.)

      (Your case-sensitive SFTP Password.)

  7. Once connected, upload your file to the main directory of the server. After a successful upload, go to the Step 3: Review the file submission section below.

    Note: If you have not received the FTP/SFTP credentials email, contact the person who created your account. Alternatively, contact support.

Step 3: Review the file submission
  1. From the left navigation bar, select ellipsis-v-solid.svg [Menu] → Settings.

  2. In the left column, scroll to the Technical section and select File Submissions.

  3. Use the table to review recent file submissions that has received, including the current processing status.

    • Below you can view various errors you may encounter when reviewing file submissions and actions you can take to rectify them.

    Errors when reviewing file submissions

    Some common errors when reviewing file submission may include:


    Action to take

    Records column shows 0

    Make sure the file extension is .CSV or .XML.

    ActionTrackerId: Invalid Value

    The ActionTrackerId does not belong to the Event Type submitted.

    1. Navigate to ellipsis-v-solid.svg [Menu]SettingsTracking.

    2. Select Event Types and check for the correct Event Type.

    NO_REFERRERS_FOUND or one of the following parameters is required:

    • ClickId

    • CustomerId

    • CustomProfileId

    • CustomClickId

    • OrderPromoCode

    • MediaPartnerId

    • UniqueUrl

    • CallerId

    • GoogAId

    • AndroidId

    • AppleIfa

    • AppleIfv

    • WinId

    • PhoneNumber

    • Odin1

    • DeviceId

    • OpenUdId

    • Mac

    • MacMd5 is Required

    You have not provided any attribution-related parameters.

    Provide at least one attribution parameter, so that the system can identify which partner to attribute to.


    The OID is already in system. Please provide a unique event type.

    Note: If you are attempting to upload unattributed conversions that were already reported to us in the past, use a slightly different OID. E.g. xxxxxx _1.


    The clickid submitted occurred after the conversion event. Please make sure the ClickId and EventDate submitted are correct.


    The contract with the partner active during the EventDate does not include this specific event type. Make sure to check your contract with the partner under ContractContracts.


    There is no active contract with the partner during the EventDate.

    • Select ContractsContracts, to check contract history.


    The conversion is outside the click referral window stated in the contract terms. The default setting is 30 days.

    • Select ContractsContracts to check the referral window for a specific partner.

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