Note: This functionality is in beta. Contact your CSM or our support team if you'd like to test this feature.
From the left navigation bar, select [Engage] → Campaign Manager → Performance.
In the upper-right corner of the screen, select Create Campaign.
On the Create Campaign screen, complete each section of the checklist.
Select Next to access the next steps of the checklist.
Field name
Description
Name
Name your campaign using 100 characters or less.
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Not recommended: Acme campaign.
Description
Describe your campaign. This description will be visible to partners, be sure to include engaging copy.
Cover Image
Upload a suitable cover image in .JPG, JPEG, or .PNG format for your campaign.
Goal
Select [Drop-down menu] to choose your campaign goal, e.g., Product Launch.
Budget
Set the total amount you want to spend on your campaign.
The set budget is not a commitment or limit. You can spend less than or exceed your budget.
Desired partner hire count
Specify the total number of partners you want to hire for your campaign.
The set partner count is not a commitment or limit. You can use the count as a guideline to meet hiring goals.
Categories
Select [Drop-down menu] to choose your campaign categories, e.g., Travel.
You can find campaigns by searching and filtering by category. A campaign may have multiple categories.
Campaign Community Manager
Assign your campaign to an account user responsible for this campaign.
Other account users can still interact with a campaign.
Field name & description
Who is eligible for this campaign?
Specify which partners you want to work with:
My joined partners: Work with any of your joined partners.
Specific partners: Make the campaign available to specific partners only.
Joined partners from my groups: Make the campaign available to partners from your created groups.
All marketplace partners and my joined partners: Make the campaign available to all partners in the marketplace and those who have joined your program.
Who we're looking for
Describe the type of partner with whom you want to work.
Compensation
You can reward partners a fixed amount, or based on their performance. These compensation methods can also be combined.
Method
Description
Flat fee
Reward partners with a fixed payment amount for completing campaign tasks.
Partner bids: Allow the partner to suggest a flat fee rate. You can review applications and accept or reject bids at your discretion.
I define: Set the flat fee. Optionally, allow partners to negotiate the rate.
Performance-based
The performance-based payment option rewards partners for driving traffic that results in conversions (online sales).
Pay joined partners' existing payout rates: Use this option to leverage your existing public template terms and contracts.
Pay a specific payout rate for this campaign: Use this option to create a custom performance-based payout for this campaign without needing to change existing terms or contracts. Use a
percentage
/fixed
payout of<amount>
per order
/per item
.
Field name
Description
Usage Rights
Optionally, [Toggle on] to request specific usage rights for all content generated for this campaign.
Learn more about the content usage rights.
Start Date
Specify the trigger that signifies the start of usage rights for the campaign content:
When content is published/goes live
When the final assets are delivered
Duration
Specify the period of time you will have usage rights on the content for this campaign.
Optionally, Allow partners to negotiate start date and duration of the content usage rights.
Optionally, Allow partners to negotiate usage rights, that is, the type of usage rights.
Exclusivity
Optionally, [Toggle on] to restrict partners from working with any competitors for a specific timeframe.
Optionally, Allow partners to negotiate this exclusivity clause.
Brand Access
Optionally, [Toggle on] and specify dates for which you want access to your hired partners' content.
Optionally, Allow partners to negotiate this brand access clause.
Optionally, [Toggle on] Click and conversion tracking if you are using performance-based compensation for this campaign. When partners generate their tracking links, you can specify the page(s) to which they will drive traffic or you can have them drive traffic to any page on your website that they choose.
Partners drive traffic to landing pages they choose
Partners drive traffic to specific landing pages I choose (This option enables you to add multiple specific landing pages.)
Partners drive traffic to my program's default landing page (This option allows you to use your regular program defaults for partner campaign-related links.)
Once you're done reviewing the campaign, you can Publish or Save as draft.
Publish: The campaign is live and partners can apply immediately.
Save as draft: The campaign is not live; you can edit and publish the campaign at a later stage.