The Behavior report offers aggregate customer-level data based on an Insights Level, like your partners, by ad, and more.
This report is useful for analyzing the conversion behavior of your customers. It can help identify which of your partners, ads, deals, etc. are the most successful and lead to the quickest conversions.
Run the behavior report
This feature is only available with the Optimize add-on. Click here to get the add-on!From the left navigation bar, select
[Optimize].In the left navigation menu, select Audience → Behavior.
Use the filters towards the top to customize the report.
Refer to the Filter reference below for help with these.
Select
[Search] to run the report. Refer to the report data section for help with understanding the report data.
Date range | Filter data by when it was created. You can also compare two periods of time against each other. You can pull a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting compare to {Previous year}. If you want to pull more than 366 days of data, you will need to run the report multiple times with different date ranges. Data older than 2 years may be periodically archived. |
Event Type | Select the event type(s) for which you want to view data, or select All to view data for all your event types. |
Insights Level | This sets the level that you want to track behavior data on:
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Interaction Type | This sets the type of interactions you want to see behavior data for:
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Participated | Use this dropdown to select specific partners to see if they participated in the action lifecycle based on the insights level & interaction type you've selected. |
Insights Level | Displays the name of the insights level you selected before running the report. |
Customers | Displays the number of customers that this insights level has driven within the selected date range. |
AOV | Displays the associated Average Order Value for this insights level. |
Avg Path Time | Displays the calculated average path time in days that a customer takes until conversion. |
Same Day | Displays the calculated percentage of customers that convert within the same day (24 hours) for this insights level. |
Avg Steps | Displays the calculated average amount of steps (i.e., the average number of clicks) a customer takes on the conversion path for this insights level. |
Avg Partners | Displays the average number of partners included in the conversion path for this insights level. |
Avg Channels | Displays the calculated average number of channels included in the conversion path for this insights level. |