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Recruitment Agent Explained

impact.com’s Recruitment Agent automates partner application processing by analyzing your partnership data, adding lookalike partners, and allowing them to start promoting you instantly.

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Recruitment Agent benefits

  • Access Top-tier curated partner lists: Partners identified by the Recruitment Agent are productive, exclusively vetted, and part of curated lists grouped by product and promotion channel, and recommended based on Google Merchant product sales category data.

  • Capture interest when it’s highest: Delays in approval can cause partners to lose interest or pivot elsewhere. Auto-approval lets them act while your brand is top of mind.

  • Stand out to lookalike partners: You’ll be featured as a pre-approved brand to lookalike partners, increasing the likelihood of them wanting to work with you.

Recruitment Agent best practices

  • Review partners when they become click-active. You can review new click-active partners in two ways:

  • Reach out to your newly added click-active partners — Engage with new partners as they join your program to facilitate their successful next steps.

  • Give the Recruitment Agent time to analyze your data and expire contracts for partners you don't want to work with. These actions, combined with your partnership data, signal to the Recruitment Agent how to adjust.

Brand safety

The following partners won’t be added to your program by the Recruitment Agent:

  • Partners on a denylist.

  • Former partners with expired contracts, whether:

    • You expired the contract

    • The contract is deprecated

    • The contract is suspended

  • Partners flagged for fraudulent behaviour.

Set up or modify your partner processing conditions

The Recruitment Agent adapts and improves partner processing rules as it gains a deeper understanding of your partnership data. To manually set up or modify conditions, refer to our help article that explains modifying the partner processing conditions. You can choose your own curated partner lists by using the Partner Collection condition, e.g., Partner Collection is any of US: Health & Beauty Experts.

Note: The Recruitment Agent won’t interfere with your pre-existing recruitment rules.

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