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Partner Productivity Report for Brands

Published on: Thu, 15 May, 2025 at 6:10 AM | Updated on: Fri, 3 Oct, 2025 at 2:17 AM

This report shows the productivity status and metrics for partners joined to your program during or prior to the selected date range.

Manage the report

From the left navigation bar, select [Engage] → Reports → More Reports.
Scroll through the list to find and select the Partner Productivity report.
- Alternatively, search Partner Productivity in the search bar just below the More Reports screen title. Be sure to search in the same language your UI is set to.
Below the report title, you can filter for the data you want to view. Select [Search] when you have the filters in place that you want.
- View the Filter reference table below for more information.
- You can use the icons at the top-right of the page to pin, $[Email] \ [Schedule]$ schedule, or download (in PDF, Excel, or CSV format).

Note: If a partner was already driving traffic to your program before they joined, their first click date and first action date will be before the partner join date.

Filter reference

Filter

Description

Date range

Filter data by when it was created.

Productivity

Filter by productivity status:

Active
The partner recorded clicks but no actions within the selected date range.
Productive
The partner recorded actions within the selected date range.
Dormant
The partner does not have any clicks or actions within the selected date range.

Group

The partner group that the partner belongs to. Groups can be assigned under Partners → Groups. To learn more about groups visit Manage Partner Groups.

Show

Add data from a large selection of choices. These data points will get added to the table report under the graph after you select [Search] [Search].

Filter	Description
Total Cost	The total cost associated with a partner.
Latest Click Date	The date the latest click was driven by a partner.
Join Date to First Click Days	The number of days between a partner joining and driving their first click.
Join Date to First Action Days	The number of days between a partner joining and driving their first action.
eCPC	Effective Cost per Click is the average cost per click when another pricing model, like CPM, is converted into a CPC value. You can use this to see how your spend compares to a CPC target. eCPC is calculated as total spend / total clicks (e.g., clicks recorded from that media spend).
Latest Action Date	The date of the latest action.
Revenue	The total revenue generated by partner.
Action Cost	The total cost associated with driving the conversion.
Conversion Rate	The number of actions divided by the total number of clicks driven by a partner.
Actions	The number of conversions generated by a partner, categorized by Install Online Sale Event name
Revenue	The total revenue a partner generated, categorized by Install Online Sale Event name
Action Cost	The total cost associated with driving conversions, categorized by Install Online Sale Event name
Conversion Rate	The number of actions driven by a a partner divided by the total number of clicks, categorized by Install Online Sale Event name

Report data column reference

Column	Description
Partner Name	The name of the partner to which the productivity data relates.
Partner ID	The unique identifier of the partner on which the data is based.
Activity	The current status of the partner. There are three status types: Active The partner recorded an action within the last 60 days Productive The partner has recorded an action in the past Dormant The partner has never recorded an action.
Clicks	The number of clicks that the partner has performed over the selected date range.
Actions	The total number of conversions (sales, app installs, etc.) tracked. This number excludes any reversed conversions.
First Click Date	The date the first click was driven by a partner since joining the brand.
Latest Click Date	The date the latest click was driven by a partner.
First Action Date	The date the first action was driven by a partner since joining the brand.
Latest Action Date	The date the latest action was driven by a partner.
Join Date to First Click Days	The number of days between a partner joining and driving their first click.
Join Date to First Action Days	The number of days between a partner joining and driving their first action.