When a brand creates a contract with you, they can set custom payout group rules that apply to specific kinds of clicks. These rules allow brands granular control over their click payouts, while potentially giving you a greater payout for driving desirable traffic to the brand.
From January 2024 onward, new contracts you sign with brands allow for these more specialized payouts per click. These changes are referred to as CPC (Cost per Click) V2. With CPC V2, clicks are registered instantly—there’s no longer a locking period, and registered clicks can’t be reversed.
All new contracts will use CPC V2. Your preexisting contracts with brands will not be affected and will continue to standard CPC V1 rules. However, brands may opt to update a preexisting contract to take advantage of the updated click payout options.
How can I check my contract details? Check out Contracts Explained for Partners for instructions to find and understand your contracts with brands.
As a partner, the new click payout rules:
Payout rules are structured differently for preexisting contracts using CPC V1 compared with newer contracts that use CPC V2. The examples below illustrate how a brand might pay differently for clicks under each type of contract.
Default payout per click is $0.10.
Actions are locked 30 days after the end of the day they are tracked.
Clicks can be reversed or modified.
Default payout per click is $0.10.
Fixed payout of $0.25 per click for clicks originating from the United States for a product, in the brand’s Toy SKU, up to a maximum of 100 clicks per day.
No action locking period applies to clicks.