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Partner Segments for Email Workflows Explained

Partner segments define to which partners an email workflow sends an email. Because partner segments are highly customizable, it's essential to ensure the segment conditions are correctly configured to avoid sending duplicate emails.

This help doc explains how partner segments for email workflows work and the best practices for setting them up. For instructions on setting up a partner segment for a specific email workflow, refer to Create & Manage Email Workflows.

What is a partner segment?

A partner segment consists of a collection of AND clause conditions used to identify a list of prospects or partners who match the segment’s conditions. Each time a workflow runs, it assesses which partners or prospects meet the segment's conditions and automatically sends them an email.

Segments are dynamic. Every time a segment is evaluated, partners that haven’t already been targeted with the email will be included.

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What are the available segment conditions?

Segment conditions are divided into Performance conditions—how the partner is performing within your program—and Partners conditions—characteristics of the partners themselves and what relationship they have to your brand

Performance conditions

Performance Condition

Operators

Actions

Avoid setting Actions and Revenue conditions in the same workflow.

greater than

less than

equals

Clicks

greater than

less than

equals

Commission

greater than

less than

equals

Revenue

Avoid setting Actions and Revenue conditions in the same workflow.

greater than

less than

equals

Performance Date Range: The period of time for which you want to evaluate the partner's clicks, actions, commission, or revenue.

This condition must be paired with at least 1 clicks, action, or revenue condition.

is: Select from either an Exact Days Ago or a Date Range option.

  • Exact Days Ago lets you target a fixed date, e.g., a partner who drove 50 actions exactly 7 days ago.

  • Date Range is more flexible and lets you target a rolling period of time, e.g., a partner who drove 50 actions within the Last 7 Days.

between: Choose a range of exact dates, e.g., Oct 1 2024-Oct 7 2024.

interval between: Enter a numeric value representing a custom range of dates, e.g., interval between 10 & 20 days ago.

Partners conditions

Partners Condition

Operators

Relationship Stage: The current stage of a prospect or partner in the recruitment life cycle.

is any of

Original Joined Date: The date your partner first joined one of your programs. It stays the same, even if their contract expires or changes.

Caution: To avoid emailing expired partners, pair Original Joined Date with either Relationship Stage is Joined or Contract Stage is Joined.

is: Select from either an Exact Days Ago or a Date Range option.

  • Exact Days Ago lets you target a fixed date, e.g., a partner joined 7 days ago.

  • Date Range is more flexible and lets you target a rolling period of time, e.g., a partner who joined any time within the Last 7 Days

between: Choose a range of exact dates, e.g., Oct 1 2024-Oct 7 2024.

interval between: Enter a numeric value representing a custom range of dates, e.g., interval between 10 & 20 days ago.

Last Transition Date: The date the partner's most recent Relationship Stage changed.

This condition can only be used with Relationship Stage.

is: Select from Exact Days Ago or a Date Range.

  • Exact Days Ago (recommended) lets you target a fixed date, e.g., a prospect whose relationship status changed to Outreach exactly 7 days ago.

  • Date Range is more flexible and lets you target a rolling period of time, e.g., a prospect whose status changed to Outreach at any time within the Last 7 Days.

between: Choose a range of exact dates, e.g., Oct 1 2024-Oct 7 2024.

interval between: Enter a numeric value representing a custom range of dates, e.g., interval between 10 & 20 days ago.

Partner Group

is any of

contains

starts with

Partner Template Term

is any of

Contract Stage

Contract Stage can't be used with with the Last Transition Date and the Performance Date Range conditions. If you want to use those conditions, then you must choose Relationship Stage is any of Joined instead.

is any of

Contract ID

is

Partner Name

is any of

contains

starts with

Partner ID: You can find partner IDs by going to PartnersPartners and referencing the ID in the Partner field.

is

Tips & best practices

  • Be specific about the partners you're targeting to avoid sending overly general email blasts.

  • Set up a segment condition of Contract Stage is any of Joined to avoid contacting partners who aren't contracted.

  • For most other situations, using Relationship Stage is preferable to Contract Stage.

    The Contract Stage condition only allows you to target partners who are in a particular contract stage, which may not be representative of their general standing with your brand. By contrast, Relationship Stage lets you target any partners who are Joined.

  • Use the Exact Days Ago date option (e.g., 30 Days Ago) to create structured time intervals across your workflows.

    For example, if your workflow emails a partner whose Relationship Stage became Joined 30 days ago, the partner won't be emailed within the first 29 days of joining. This is important for creating sequential, "chained" workflows that trigger one after another.

  • Use the Date Range date option (e.g., Last 30 Days) when setting up a workflow based on flexible performance or recruitment parameters.

    For example, Last 30 days might qualify to send the partner or prospect an email at any point within the last 30 days.

Use cases and examples

Below are example situations in which you may want to automate emails to partners, including how to configure the segment conditions correctly.

In the tables, each row represents 1 workflow.

Example 1: Send an email invite when you add a partner to Prospects, follow up after inviting, & auto-accept them upon signup.

You want to set up automation at a few key periods in your relationship with a prospect:

  • Email them when you first add them to your Prospects and follow up at 2 set intervals after the initial email.

  • If the prospect signs up, automatically accept them to your program.

  • After they're accepted, send them a welcome email.

Leverage the Automate your prospecting template to send the emails and auto-accept the partner. The template includes 5 workflows with different segment conditions that define which of your partners will be contacted.

Partners to Target

How to set up the segment

Action taken

Partners whose relationship stage changed to New on the current date.

  • Relationship Stage is any of New

  • Last Transition Date is Today

Send an email that includes an invitation to apply to your program.

Partners who transitioned to the Outreach relationship stage 7 days ago.

  • Relationship Stage is any of Outreach

  • Last Transition Date is 7 Days Ago

Send a follow-up email that includes an invite.

Partners who transitioned to the Outreach relationship stage 14 days ago.

  • Relationship Stage is any of Outreach

  • Last Transition Date is 14 Days

Send a second follow-up email that includes an invite.

Partners signed to a selected set of your template terms.

Note: This is an Application workflow that is included as part of the Automate your prospecting workflow template.

Partner template term is any of [your selected template term]

Auto-accept the partner when they sign up and agree to your terms.

Partners who joined your program today and have an active contract.

After you activate this workflow, ensure that your system welcome emails are turned off to avoid sending your partners duplicate emails.

  • Original Joined Date is Today

  • Contract Stage is Joined

Send a welcome email to partners who have newly joined.

Example 2: Welcome a newly-joined partner

You want to set up a workflow that sends new partners a welcome email after they sign up. The workflow could be used as a stand-alone workflow that sends a welcome email to every partner who is contracted, or it can form part of a larger chained workflow that starts with recruitment, auto-contracting, and finally welcoming new partners.

Partners to Target

How to set up the segment

Partners who joined your program today and are currently contracted with your brand.

After you activate this workflow, ensure that your system welcome emails are turned off to avoid sending your partners duplicate emails.

  • Original Joined Date is Today

  • Contract Stage is Joined

Example 3: Congratulate joined partners for generating their first action within a given time frame

You want to congratulate partners when they generate their first action within the first 30 days of joining. To do so, you can set up the following email workflow, which targets partners who both joined in the last 30 days and had revenue in the past 30 days. The email will be sent to partners as soon as they met the revenue target within your selected performance date range.

Partners to Target

How to set up the segment

Partners who joined in the last 30 days and have generated at least 1 action.

  • Original Joined Date interval between 0 & 30 Days Ago

  • Performance Date Range between 0 & 30 Days Ago

  • Revenue greater than 0

  • Contract Stage is Joined

You can also create a follow-up workflow targeting partners who generate revenue within another given date range, e.g., 31-60 of joining.

Partners to Target

How to set up the segment

Partners who joined 31 to 60 days ago and generated an action.

  • Original Joined Date interval between 31 & 60 Days Ago

  • Performance Date Range interval between 31 & 60 Days Ago

  • Revenue greater than 0

  • Contract Stage is Joined

Avoid assuming partners will qualify for both sets of emails: If you set up this second workflow, make sure that your email's copy doesn't imply that the partner has already gotten the first email congratulating them for generating revenue within the first 30 days of joining. Instead, consider using more neutral copy that congratulates the partner for their performance in their second month contracted to your program.

Example 4: Congratulate joined partners for generating high revenue within 2 separate time periods

You want to congratulate partners who perform well within their first 30 days of joining your program, and send a second email to those who perform well within their second month of joining. You can set up 2 email workflows that evaluate consecutive date ranges.

Partners to Target

How to set up the segment

Partners who joined between 1 and 30 days ago and have generated at least $1,000 since joining.

  • Original Joined Date interval between 1 & 30 Days Ago

  • Performance Date Range interval between 1 & 30 Days Ago

  • Revenue greater than 999

Partners who joined between 31 and 60 days ago and have generated at least $10,000 since joining.

  • Original Joined Date interval between 31 & 60 Days Ago

  • Performance Date Range interval between 31 & 60 Days Ago

  • Revenue greater than 9999

Example 5: Reach out to partners that have not performed in the last 90 days

You want to encourage partners who haven't performed well in the last 90 days to increase their engagement with your program. To do so, you set up a series of email workflows that contact the partner over the course of the 90 days. If the partner hasn't performed by day 90, you'll inform them that you're cancelling their contract. Below is an example of how you can set up multiple workflows to contact these low-performing partners.

The Original Joined Date condition is essential in this workflow because it makes sure that recently-added partners have time to generate clicks before receiving a reminder email.

Note: When adapting this example for your program, make sure to pick a Performance metric and value that are applicable to your use case. For example, if you want to set $1,000 in revenue as the minimum performance standard for your partners, you could substitute Revenue less than 1000.

Partners to Target

How to set up the segment

Partners with a current contract who joined your program 14 days ago and who have had few clicks since joining.

Partners won't receive this email until their 14th day after joining.

  • Original Joined Date Is 14 Days Ago

  • Performance Date Range interval between 0 and 14 Days Ago

  • Clicks less than 100

  • Contract Stage is Joined

Partners with a current contract who joined your program 30 days ago and who have had few recent clicks.

Partners won't receive this email until their 30th day after joining.

  • Original Joined Date Is 30 Days Ago

  • Performance Date Range interval between 15 and 30 Days Ago

  • Clicks less than 100

  • Contract Stage is Joined

Partners with a current contract who joined your program 60 days ago and who have had few recent clicks.

Partners won't receive this email until their 60th day after joining.

  • Original Joined Date Is 60 Days Ago

  • Performance Date Range interval between 31 and 60 Days Ago

  • Clicks less than 100

  • Contract Stage is Joined

Partners with a current contract who joined your program 90 days ago and who have had few recent clicks.

Partners won't receive this email until their 90th day after joining.

  • Original Joined Date Is 90 Days Ago

  • Performance Date Range interval between 61 and 90 Days Ago

  • Clicks less than 100

  • Contract Stage is Joined

Example 6: Send congratulations emails for hitting specific revenue targets

You want to send a congratulations email to partners who generate $1,000 and $10,000 of revenue within a certain time of joining. You can set up 2 email workflows to do so.

Note: Both workflows use the Original Joined Date Is Last [X] Days condition, meaning their assessments overlap for the first 30 days. A high-performing partner who generates $10,000 in revenue in the first 30 days will receive both emails.

Partners to Target

How to set up the segment

Partners who joined in the last 30 days and have generated revenue of $1,000 and up.

  • Original Joined Date Is Last 30 Days

  • Performance Date Range Is Last 30 Days

  • Revenue greater than 999

Partners who joined in the last 60 days and have generated revenue of $10,000 and up.

  • Original Joined Date Is Last 60 Days

  • Performance Date Range Is Last 60 Days

  • Revenue greater than 9999

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