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Performance by Campaign for Creators

The Performance by Campaign report shows you a wide range of tracking data broken down according to each campaign. KPIs, like actions, clicks, and more, can all be found here.

Access the report

  1. From the top navigation bar, select Reports → All Reports.

  2. Under Performance, select Creator - Performance by Campaign.

    • You can also pin the report to the Reports angle-down-solid.svg [Drop-down menu] by selecting Add to Reports Dropdown in the Actions column.

  3. Below Creator - Performance by Campaign, you can filter for the data you want to view. Select search-solid.svg [Search] when you have the filters in place that you want.

    • View the Filter reference table below for more information.

  4. Customize the report view and choose between viewing the trend graph, data table, or comparison graph.

    The trend graph enables you to select a metric from a core group that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.

    1. Select the drop-down in the upper-right corner, then, choose a specific metric.

    2. Alternate between the line_graph.svg [Line], bar_graph.svg [Bar], and treemap.svg [Treemap] views by selecting the view icon.

    Screenshot_2023-08-15_at_08_53_37.png
Filter reference

Filter

Description

Date Range

Filter data by when the metrics were created. You can also compare two periods of time against each other.

You can pull a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting square-regular.svg [Unchecked box] compare to {Previous year}.

If you want to pull more than 366 days of data, you will need to create multiple reports.

Campaign Status

Filter by the campaign status:

  • All — this filter will show all your campaigns, those that are ongoing and those that are done.

  • Active — this filter will show your ongoing campaigns.

  • Completed — this filter will show campaigns that have run their course.

Social Platform

Filter data by one or more social platforms.

Show

Add data from a selection of data points. These data points will get added to the data table after you select search-solid.svg [Search].

Data points
  • Impressions: The number of audience members that viewed content.

  • Engagements: The number of audience actions taken after seeing your posted content. Actions can include reacting to the content, clicking a link, sharing the content, and more.

  • Reach: The total number of unique views that the post has.

Performance data reference table

Data point

Description

Campaign

The campaign's name.

Brand

The brand associated with the campaign.

Social Platforms

The number of social networks used per campaign.

Posts

The number of unique pieces of content posted by you per social platform.

Clicks

The total number of link clicks that took your audience to your partnered brand's landing page for the campaign.

Actions

The total number of conversions (e.g., sales or app installs) tracked for a particular campaign. This number excludes any reversed conversions.

Sale Amount

The total daily sale amounts for your posts per campaign during the chosen months.

Action Earnings

The amount of compensation you receive for driving the traffic that resulted in conversions for the campaign.

Flat Fee Compensation

The set amount of compensation received for completing your campaign tasks.

This compensation is not linked to actions.

Total Earnings

Total earnings are the sum of your action earnings, CPC, and flat fee compensation per campaign.

Campaign Status

The campaign's status. A campaign can be:

  • Active

  • Closed

Earnings Per Action

This metric shows you your earnings per action per campaign during the chosen date range.

Earnings Per Click

See your total earnings per click (EPC) for your posts per campaign during the chosen months.

Conversion Rate

This is calculated as the number of Actions divided by the number of Clicks and represents the percentage of clicks that result in actions.

Average Order Value

The average order value associated with a campaign.

AOV=Sale Amount divided by Actions

Reversal Rate

View the reversal rate associated with the brand. The reversal rate is the number of reversals divided by the gross number of actions (including reversed actions).

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